Isobelle Yoxall

• Managed day-to-day client communications and supported the delivery of integrated PR and comms campaigns across sectors including the built environment, property, cleaning and hygiene, technology, and travel
• Drafted a range of content including press releases, blogs, social media posts, and thought leadership articles, tailored to both trade and national media
• Pitched stories to journalists across trade publications and national outlets, securing media coverage and strengthening client visibility
• Supported media monitoring, campaign reporting, and the development of client-facing documents and presentations
• Assisted in coordinating campaign activity and liaising with internal teams to ensure timely delivery of PR outputs

Responsibilities include:

• Manage and support multiple client accounts, ensuring timely and effective execution of PR and marketing strategies tailored to B2B audiences while establishing strong relationships with clients.
• Develop and implement comprehensive programmes, overseeing each campaign from planning to completion to align with client goals and ensure key milestones are met.
• Collaborate with senior and junior team members, managing cross-level coordination to develop and execute plans effectively.
• Conduct market research and competitor analysis to inform strategic recommendations, enhance campaign relevance, and drive effectiveness.
• Draft press releases, pitches, and client communications, conveying brand messages to target audiences and building strong media relationships.
• Monitor and analyse campaign performance using metrics and reporting tools, providing clients with actionable insights to optimise strategies.
• Prepare client reports, presentations, and proposals, showcasing campaign achievements and identifying opportunities for growth and improvement.
  

Responsibilities included:

• Managing social media channels and creating engaging content for clients.
• Serving as a primary liaison with clients and media contacts.
• Monitoring media outlets for potential client coverage and opportunities.
• Collaborating with account teams to execute PR strategies and campaigns.
• Researching, drafting, and pitching press releases to targeted media audiences.
• Compiling, analysing, and evaluating media coverage to assess impact.
• Assisting in the development and execution of creative, cross-platform campaigns integrating PR, content, and digital media.
• Producing compelling content across formats, including video scripts, white papers, and paid social media posts.
• Conducting research to support new business proposals.
• Assisting in the planning and organisation of both internal and client business and social events.

Responsibilities included:

• Assisting in areas requiring additional support, including speech and language, reading, spelling, numeracy, and handwriting.
• Liaising with the class teacher and other professionals regarding individual education plans, and contributing to planning and delivery as appropriate.
• Consistently and effectively implementing agreed-upon behaviour management strategies.
• Creating suitable resources to support the pupil’s learning needs.
• Monitoring the pupil’s response to learning activities and, where necessary, modifying or adapting activities as agreed with the teacher to achieve intended learning outcomes.
• Providing regular feedback on the pupil’s progress to the teacher and/or SENCO.
• Observing pupils under the teacher’s direction to gather evidence of their knowledge, understanding, and skills, enabling the teacher to assess their developmental stage.
• Adhering to all school policies.
• Contributing to reviews of the pupil’s progress as appropriate.