ISMETH NILAM SALIM
Welwyn Garden City,Hertfordshire
Summary
Dynamic Brand Manager skilled in marketing campaign development and deployment. Monitors KPIs and drives change through meticulous strategy and thorough market research. Aligns content with brand mission and vision to drive organic growth and engagement.
Overview
12
12
years of professional experience
Work History
Brand Manager
Unisnacks Europe LTD
01.2022 - Current
- Web: www.unisnacks.co, Manage and develop P&L and driving market growth
- Planned and delivered launch activities to engage target consumers.
- Oversaw development and implementation of multi-platform social media strategy to elevate digital presence.
- Consulted with product development teams to enhance offerings based on customer data.
- Oversaw product planning and demand management on monthly basis to meet consumer desires.
- Planned, implemented and tracked sales and marketing strategies to promote new product lines.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Developed powerful marketing campaigns to achieve key objectives.
Trade Marketing Manager
Ali Bin Ali Establishment
02.2021 - 12.2021
- Web: www.alibinali.com, Manage & Control the P&L of entire Qatar Market
- Develop Selling strategies for New products
- Monitor the progress of monthly plan and take necessary decision to achieve the target
- Analyse Sell-out data for Key accounts and take corrective actions to grow the market share on each category
- Assist demand planning team with accurate sales forecast to order shipments accordingly
- Review the spend budget and provide approvals based on the given sales target
- Provide consultation to the team on executing tactical promotions in Key accounts
- Monitor consumer buying behaviour, competitor brand behaviour and take corrective actions to improve the sales
- Lead yearly category 4P planning and review process by understanding business objectives and convert them into a 4P map for sales execution
- Develop channel strategies for optimal product assortment and placement utilizing shelf space more efficiently, satisfying consumer needs and wants and reduce stock outs.
Senior Trade Marketing Executive
Al Mana & Partners
Doha
07.2018 - 01.2021
- Web: http://www.almanapartners.co, Brands- Rainbow, Lipton, Booke Bond
- Plan, develop and implement trade marketing activities
- Communicate with principal partners on daily basis in order to make sure the planned activities are on track
- Provide quarterly strategic plans with the required budget to principals
- Monitor and report the competition activities to the principals
- Coordinate with the creative team to develop effective marketing communications to support in-store promotions
- Analyse sales data and take appropriate counter measures to increase the market share in key accounts on a monthly basis
- Analyse sales forecast vs
- Sales trends and place shipments accordingly on a monthly basis
- Manage and allocate spending budgets to the team beginning of every month
- Communicate with clearing & forwarding team in order to register any new products with Qatar ministry of health
- Provide Sales summery to the principal partners on a monthly basis
- Share debit notes, credit notes with principals, key accounts on a monthly basis.
Marketing Specialist
Emirates Business Group, United Business Investments
Muscat
05.2017 - 06.2018
- Web: http://www.ebguae
- Subsidiaries- Fence International, Safeer Integrated Systems, K-Ship, Al Bustan Farms, Ital
- Cheese
- Contact and fix meetings with potential clients in order to introduce products and services offered
- Identify new sales, project leads and report to the appropriate subsidiary
- Coordinate with customers as well as the subsidiary and provide quotations
- Research, analyse and prepare reports in terms of upcoming tenders/projects to management with timelines
- Develop and manage existing business operations
- Provide necessary documents as well as quotations in order to participate in upcoming tenders
- Register the company in Major companies, government bodies in order to be able to participate in tenders
- Analysis and report competition rates as well as new products to the appropriate subsidiary
- Conduct, Report weekly progress to the management
- Coordinate with the head office in order to represent the company in exhibitions, print media, and social media.
Trade Marketing Executive
Ali Bin Ali Establishment
Doha
08.2013 - 04.2017
- Web: www.alibinali
- Brands: Heinz, Kraft, Farley's, Barilla, Mcvities
- Communicate with regional trade marketing manager as well as commercial manager in order to plan the yearly promotional plan
- Work closely with the management as well as principals to plan the yearly sales forecast
- Provide sales analysis reports to the management as well as principals in order to make sure the budgeting exercise is accurate
- Monitor the sales trend vs
- The forecast and take necessary actions to maintain the minimum inventory levels
- Coordinate with the supply chain in order to make sure the stocks reaches the warehouse on time
- Communicate and manage the available spend budget to the sales team in order to achieve monthly sales targets
- Analysis the spend budget vs
- Sales and take necessary actions to maintain profit margins
- Analyse the key accounts sell out data and take corrective measures to maintain or increase shelf shares
- Prepare sales presentations on a monthly basis to the management and principal partners
- Analyse and report competition rates as well as new products to the principal partners.
Marketing Executive
Cargills Millers (Pvt) Ltd
Colombo
09.2011 - 05.2013
- Web: http://www.cargillsceylon.com, International Brands: Kraft, Cadbury, Meadow Lea, Nestle, Kodak, Belle
- Local Brands : Kist, Kotmale, Magic
- Coordinate on a daily basis with head of sales, brand managers and key account managers to ensure sales targets and objectives of brand marketing targets are achieved
- Responsible for assisting all brand marketing activities of international brands as well as local brands
- Coordinate with outsourced agencies on outlet sampling campaigns
- Preparing sales presentations on a monthly basis for commercial director
- Planning and executing brand promotional activities targeting specific audiences
- Assisting brand managers in analysing brand performance
- Carrying out feasibility studies for new product launches and reporting directly to commercial director
- Assisting brand managers to evaluate the brand shares of international and local brands
- Assisting brand managers on Product artwork changes by coordinating with the creative team internally
- Develop point of sales materials for the brands with creative ideas.
Education
Master of Business Administration - Business Analytics
Cardiff Metropolitan University
Cardiff 09.2022 -
Bachelor of science - Management information systems, computer based information
National University of Ireland
2013
Certificate in Marketing - undefined
National University of Business Management
2010
Diploma - computer system design
National University of Business Management
2009
Skills
- Brand strategy development
- Category growth
- Product marketing
- Strategy development
- Sales tracking
- B2C marketing
- FMCG expertise
- Brand portfolio manager
- Promotional planning
Languages
English
Fluent
Timeline
Master of Business Administration - Business Analytics
Cardiff Metropolitan University
09.2022 -
Brand Manager
Unisnacks Europe LTD
01.2022 - Current
Trade Marketing Manager
Ali Bin Ali Establishment
02.2021 - 12.2021
Senior Trade Marketing Executive
Al Mana & Partners
07.2018 - 01.2021
Marketing Specialist
Emirates Business Group, United Business Investments
05.2017 - 06.2018
Trade Marketing Executive
Ali Bin Ali Establishment
08.2013 - 04.2017
Marketing Executive
Cargills Millers (Pvt) Ltd
09.2011 - 05.2013
Bachelor of science - Management information systems, computer based information
National University of Ireland
Certificate in Marketing - undefined
National University of Business Management
Diploma - computer system design
National University of Business Management
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