Brand Manager
- Conducted regular competitive analyses to guide quarterly priorities.
- Maintained expert knowledge of trends within target markets to offer qualified insights into proposed strategies.
- Managed multiple projects and direct reports while maintaining strategic approach.
- Developed and maintained naming company-wide guidelines to aid consistent branding.
- Demonstrated success creating and driving actionable plans to drive consumer value.
- Performed brand analysis through user research to gain customer insights.
- Reviewed guidelines and drafts for public-facing content to ensure brand consistency.
