Isabelle Berger
London
Summary
I am an ambitious individual who is adept at implementing and overseeing brand and commercial deliverables. With experience across categories and extensive time working within Formula 1, I thrive in a fast paced environment where results count.
Outside of work I am a keen horse rider having competed at a national level for over 15 years and still maintain as a passion. When possible I'll take any opportunity to travel – highlights include riding with the Gauchos in Argentina, diving the 5th best dive site globally in Belize (having gained my PADI Advanced qualification) and skiing deep powder in Mont Blanc and Whistler.
Overview
8
8
years of professional experience
Work history
Talent Manager - Sport
Outreach Talent Agency
London
01.2026 - Current
- I currently manage a roster of sports talent including Olympians and professional athletes across disciplines. Covering their professional commercial deals across inbound and outbound channels
- Includes scouting and bringing in new talent who I have identified as a future success in their sport.
- Responsible for talent's wider media presence and growing their careers outside of sport to secure their presence as a sport personality when not competing.
Commercial Manager
Red Bull Racing Formula 1 Team
12.2022 - 12.2025
- Developed, launched and activated Red Bull Racings Licensed range, including TaylorMade, Cherry LA and Memento.
- Lead the commercial development of Red Bull Racing's F1 Academy Programme, the first all-female Driver series to be supported by the entire grid.
- Lead and supported across multiple F1 new partner agreements.
- TaylorMade: First full product range sold out within 10 days, revenue delivered +7 figures. Demand resulted in follow up second product push for 2024.
- Cherry LA: Seeded across Drivers, Brand Ambassadors and celebrities revenue delivered +6 figures. Team landed high profile lifestyle coverage such as Hype Beast, High Snobiety unlocking untapped audiences to bring into the teams as new fans.
- Memento: Developed and took to market replica simulators with a sales value of +6 figures per unit. Delivered revenue within first week of sales.
- Sell in's to current and new partners as separate rights the current F1 partner packages, having built new rights across investment tiers.
- Resulted in the F1 Academy Programme generating positive income from Year 1, including partner extensions and expanding to a dedicated Licensing Programme.
- Brand prospecting including hosting at track across global race weekends.
- Work closely with CAA to assess new brands, scope of investment, suitable rights packages and end-to-end negotiations.
- Successfully managed current partner renewals including uplifted investments across fee and product integration.
Assistant Brand Manager
Lucozade and Ribena Suntory
07.2021 - 12.2022
- Delivered Hasbro OPO across 1 million bottle within 5 weeks, including first on pack offer with limited edition bespoke branded board game. Reached +700k entries vs 100k benchmark and uplift in sales across Grocery channels.
- Managing generous A&P and bridge reporting, including cost savings of £500k across projects.
- New product development and RTM activation strategy for Ribena SKUs.
Assistant Brand Manager
Noble Foods, Ltd London
09.2018 - 06.2021
- Worked across +£100m brand portfolio, including expanded reach to new global markets (Qatar).
- Manage end-to-end retailer pack artwork (both brand and own label), including briefing, approval, amendments, sign off and ensuring timelines are met.
- Led the first dual branded Disney Kitchen product as part of our extended brand portfolio, establishing a framework of operational processes for future use across multiple franchises.
Wings Team Member
Red Bull Oxford
09.2017 - 08.2018
- As part of the in-field marketing team for Red Bull I was responsible for planning and delivering on targets in the South West with the aim of promoting the brand and generating trial among new and current consumers.
Education
BA Hons 2.1 - Business and Marketing Management
Oxford Brookes University
09.2015 - 05/2018
Skills
- Performance Management
- Leadership Development
- Talent scouting
- Pitching
- Negotiating
- Public Speaking
- Stakeholder Management
- Critical Decision Making
Websites
Timeline
Talent Manager - Sport
Outreach Talent Agency
01.2026 - Current
Commercial Manager
Red Bull Racing Formula 1 Team
12.2022 - 12.2025
Assistant Brand Manager
Lucozade and Ribena Suntory
07.2021 - 12.2022
Assistant Brand Manager
Noble Foods, Ltd London
09.2018 - 06.2021
Wings Team Member
Red Bull Oxford
09.2017 - 08.2018
BA Hons 2.1 - Business and Marketing Management
Oxford Brookes University
09.2015 - 05/2018