Isabelle Anello
Highworth,Swindon
Summary
I am an astute and proactive individual with strengths in accurate quoting, CRM management and client relationship building. I have managed complex enquiries, negotiated pricing and technical specifications and supported project delivery from initial enquiry to completion. Focused on profitable growth, compliance and repeat business by giving the best service possible.
Overview
5
5
years of post-secondary education
11
11
years of professional experience
Work history
Technical Sales Estimator
Dale Joinery/Mumford & Wood (PTPG)
Watchfield, Oxfordshire
2018.02 - 2026.07
- Interpreted architectural drawings, floor plans, elevations and L10 schedules to produce accurate, commercially competitive quotations.
- Reviewed project specifications to ensure compliance with building regulations and client requirements.
- Negotiated pricing and technical specifications to secure new business while protecting profitability.
- Proactively followed up sales enquiries, converting qualified leads into confirmed orders.
- Managed projects from initial enquiry through to production, ensuring a seamless customer experience.
- Prepared and issued contracts maintaining accuracy and compliance throughout the sales process.
- Worked closely with the manufacturing team to expedite lead times, negotiate favourable pricing and maximise profit margins.
- Conducted site visits to assess project requirements and strengthen client relationships.
- Represented the business at industry trade shows, generating new leads and promoting the company's product range.
- Delivered product training and technical presentations to merchant partners, improving product knowledge and driving sales growth.
- Consistently exceeded sales targets as part of a five-person internal sales team, generating over £1.1 million of the team's £3 million annual revenue whilst simultaneously supporting the external regional managers (x3) to hit overall £9m turnover.
- Collaborated with customer service, logistics and finance teams to ensure efficient project delivery and high levels of customer satisfaction, including raising invoices, taking payments, gathering product issues and delivery requirements.
- Built and maintained strong relationships with major self builders, developers and contractors, generating repeat business and long-term accounts.
- Mentored and trained more than 10 new team members, supporting onboarding and sharing best practice.
- Maintained team productivity and momentum by stepping into an expanded supervisory role during a difficult merge when our manager had to focus on other areas.
- Utilised specialist estimating software and maintained accurate CRM records to support forecasting, reporting and effective pipeline management.
- Managed roughly 200 projects at any given time, including large prestigious projects with high end clients.
Virtual Assistant
RED Virtual Office Ltd
Highworth, Wiltshire
2017.02 - 2018.02
- Handled inbound calls on behalf of over 300 clients across a wide range of industries, delivering a professional and efficient customer experience.
- Demonstrated exceptional multitasking skills by managing high call volumes while accurately processing and forwarding detailed messages and emails with minimal delay.
- Successfully managed multiple calls simultaneously during peak periods, ensuring no client enquiries were missed while maintaining a consistently high standard of service.
- Consistently achieved and maintained Top Call Handler status through strong performance, efficiency, and customer service.
- Quickly learned and confidently used over 20 different diary management and CRM systems for businesses including law firms, hair salons, plumbing companies, and recruitment agencies.
- Provided callers with accurate information on behalf of client businesses and processed payments securely and efficiently.
- Developed in-depth knowledge of each client's business, enabling seamless and professional communication that reflected their brand and service standards.
- Worked collaboratively within a fast-paced team, proactively supporting colleagues during busy periods to ensure service levels and response times were maintained.
Waitress/Bartender
The Riverside (Arkells)
Lechlade, Gloucestershire
2015.06 - 2019.03
Sales Representative
Mille Fiori Milano/Yankee Candle
Swindon, Wiltshire
2015.11 - 2016.04
Education
GCSEs -
Highworth Warneford School
Wiltshire 2010.09 - 2015.06
Skills
- Estimation expertise
- Attention to detail
- Meeting sales targets
- Team leading
- Business-To-Business sales
- Proactive approachability
- Technical product understanding
- CRM systems (Maximiser and Hubspot)
- Sales negotiation
- Client Relationships
- Compliance awareness
Affiliations
- Socialising with friends and family
- Travelling
References
Available on request.
Timeline
Technical Sales Estimator
Dale Joinery/Mumford & Wood (PTPG)
2018.02 - 2026.07
Virtual Assistant
RED Virtual Office Ltd
2017.02 - 2018.02
Sales Representative
Mille Fiori Milano/Yankee Candle
2015.11 - 2016.04
Waitress/Bartender
The Riverside (Arkells)
2015.06 - 2019.03
GCSEs -
Highworth Warneford School
2010.09 - 2015.06