Isabel Harald
Marketing Specialist
London
Summary
Creative marketing professional with expertise in digital strategy, content creation, and data-driven marketing. Skilled in crafting engaging narratives and leading impactful campaigns across social media and digital platforms. A collaborative team player with international experience, adept at understanding cultural nuances and delivering results in fast-paced environments. Ready to contribute to a goal-oriented team and elevate the marketing efforts with strategic vision and creative solutions.
Overview
1
1
year of professional experience
6
6
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Social Media Account Executive
Stark Communications
Kerala, India
06.2022 - 09.2022
- Curated engaging social media content, including captions, posts, and visuals, using tools like Canva and Adobe Photoshop.
- Managed social media accounts of reputed brands like Renai Medicity and Manappuram Finance on platforms like Facebook, Instagram, and LinkedIn
- Analyzed performance metrics such as engagement, impressions, and click-through rates to refine strategies and optimize results.
- Developed and executed social media calendars aligned with client goals, driving a 25% boost in audience engagement.
- Responded promptly to audience comments and inquiries, fostering positive interactions and enhancing brand reputation.
- Collaborated with creative teams to deliver high-quality campaigns and resolved client feedback effectively, improving satisfaction levels.
Additional Content Writer
Malayalam film 'Sundari Gardens'
Kerala, India
08.2021 - 09.2022
- Proofread scripts for accuracy and coherence, improving overall quality
- Collaborated on script discussions, offering input to enhance storytelling
- Wrote detailed synopses for actors, aiding in their performance preparation
- Created promotional content for social media, driving interest and visibility
Content Writer
Mantra Communications
Kerala, India
09.2021 - 05.2022
- Created brand messaging for social campaigns, increasing engagement by 22% across social media platforms
- Optimized social media creatives, resulting in a 15% growth in followers on Facebook and Instagram
- Conceptualized ideas for print, digital, and video campaigns, contributing to a 10% improvement in campaign reach
- Produced advertising copy that enhanced brand visibility, driving a 28% increase in online traffic for clients
Education
Master of Arts - Advertising
Bournemouth University
United Kingdom 09.2022 - 03.2024
Master of Arts - Communication
Amrita University
Coimbatore, Tamil Nadu 07.2019 - 06.2021
Bachelors of Arts - English
Mahatma Gandhi University
07.2016 - 03.2019
Skills
- Strategy Development
- Content Creation
- Copywriting
- Data Analysis
- Public relations
Certification
Foundation certificate, Institute of Practitioners in Advertising, 02/01/21
Personal Information
Visa Status: Graduate Route Visa
Reference
- Samantha Dwyer from Neptune Harvester
sam_roper@sky.com
- Chamil Almeida from Holiday Inn
chamil.almeida@gmail.com
Timeline
Master of Arts - Advertising
Bournemouth University
09.2022 - 03.2024
Social Media Account Executive
Stark Communications
06.2022 - 09.2022
Content Writer
Mantra Communications
09.2021 - 05.2022
Additional Content Writer
Malayalam film 'Sundari Gardens'
08.2021 - 09.2022
Master of Arts - Communication
Amrita University
07.2019 - 06.2021
Bachelors of Arts - English
Mahatma Gandhi University
07.2016 - 03.2019
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