Iryna Korchakova
Glasgow
Summary
7-year experienced professional with strong communication and organisational skills, background in public relations and customer service. Knowledgeable about creating engaging content, managing social media platforms, and coordinating events. Ready to use and develop writing, strategic planning, and digital marketing abilities in the Communication Officer role.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work history
Communication Officer
Antytila
Remote
2024.03 - 2024.08
- Developed effective digital marketing strategy for improved online presence of «Culture VS War» event in UK, supported by Ministry of Culture and Information Policy of Ukraine and Ministry of Foreign Affairs of Ukraine
- Communication with UK press and bloggers, creating press releases and interview plans, securing positive press coverage
- Creating promotion strategy for project and coordinating realisation (attracted more than 3000 participants in London, Cardiff, and Birmingham)
- Handled crisis communication situations that maintained company's reputation during challenging times.
- Increased public awareness by organising and executing strategic communication plans.
- Managed social media platforms, enhancing online visibility and reputation.
Marketing Manager
LLC Pogodin Academy
Remote
2022.11 - 2024.03
- Identified new customer segments and target audiences to expand reach.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.
- Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
- Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
- Guided clients on brand image and ethos to foster winning brand strategy and increased online engagement.
- Oversaw development and execution of multi-channel marketing campaigns to drive growth.
- Utilised search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to fulfil comprehensive client marketing needs.
- Reduced expenditures by streamlining workflows with marketing automation tools.
- Grew ROMI up to 310% with targeted sales and marketing strategy.
Digital Marketer
IK Agency
Kyiv, Ukraine
2018.03 - 2022.02
- Developed innovative digital marketing strategies by researching and understanding current market trends.
- Created engaging content to boost online presence and attract potential customers.
- Utilised Google Analytics tools, monitoring website performance effectively.
- Devised creative multimedia content, resulting in increased audience engagement rates.
- Coordinated email marketing campaigns to enhance customer loyalty and retention.
- Directed content creation teams, ensuring consistent brand messaging across all platforms.
- Leveraged data-driven insights to refine digital campaign strategies.
- Managed social media platforms for improved brand visibility and customer engagement.
- Optimised landing pages to increase conversion rates up to 3 times.
Event Manager
Business Master Corporation
Kyiv, Ukraine
2013.01 - 2018.01
- Coordinated with vendors for seamless execution of services.
- Managed event logistics, ensuring smooth running of multiple events.
- Prepared comprehensive reports on post-event results.
- Negotiated contracts with suppliers, securing best value for money.
- Conducted venue inspections for optimal space utilisation.
- Strategised attendee engagement activities to heighten event experience.
- Handled travel arrangements for outstation guests and speakers.
- Organised diverse team members, fostering collaborative work environment.
- Implemented promotional strategies, increasing event visibility.
Education
Master’s - International Marketing
University of Strathclyde
Glasgow 2024.09 - 2025.11
Bachelor’s - Economics and Enterprises
Kyiv National Economic University
Kyiv 2008.08 - 2012.06
Skills
- Google Analytics
- Google Tag Manager
- Figma
- Notepad
- Facebook Ads
- HubSpot
- Microsoft Office
- WordPress
- Wix
- MS Office
- Notion
- MS Teams
Languages
Ukrainian: First Language
English: C1
Advanced
Hobbies and interests
Travel, Volunteering, Psychology, Tennis, Yoga
Volunteering
Glasgow city Council, Volunteer, 2022-09, 2023-02, Working with Ukrainian refugee kids, Coordinating transportation of the kids from home to school and back, Communicate with Glasgow city Council to improve the process, Coordinating and helping kids and their parents to feel less stress and helping with translation
Additional details
References available upon request.
Timeline
Master’s - International Marketing
University of Strathclyde
2024.09 - 2025.11
Communication Officer
Antytila
2024.03 - 2024.08
Marketing Manager
LLC Pogodin Academy
2022.11 - 2024.03
Digital Marketer
IK Agency
2018.03 - 2022.02
Event Manager
Business Master Corporation
2013.01 - 2018.01
Bachelor’s - Economics and Enterprises
Kyiv National Economic University
2008.08 - 2012.06