Iqra Iqbal

• Rebranded and introduced a design system, enhancing visual cohesion and ensuring a consistent UX across all touchpoints.
• Conducted in-depth user research with 370 participants translating insights into actionable design improvements and and enhanced overall usability.
• Promoted to Chief Design Officer within 7 months, taking on leadership responsibilities and overseeing design direction.
• Mentor and guide junior UX designers, providing feedback, conducting design reviews, and helping their professional growth

• Managed complex design projects independently, from research to wireframes and interactive prototypes - ensuring solutions met user needs and business requirements
• Introduced and implemented a design system, maintaining consistency across products by collaborating with development and marketing teams to standardise UI components and interactions.
• Optimised design processes by introducing Design Reviews with developers, implementing Microsoft Clarity to gain vital analytics, and establishing a documentation system to improve cross-functional collaboration and keep files organised, adapting to the fast-paced, evolving requirements.
• Increasing engagement rates by 65% through improved usability and accessibility.
• Advocated for UX within the business by creating a UX newsletter, providing IT teams with insights, updates, and best practices.
• Led workshops across multiple teams, including marketing, business analysts, and program directors, ensuring a unified approach to product development. Additionally, requested project proposals to support business, which were successfully accepted and implemented.

• Managed the pledge team, ensuring collaboration across the organisation and consistently exceeded business objectives by working efficiently.
• Facilitated team development through interviews, training, and workshops, constantly striving to improve team performance and ways of working.
• My team processed £1.4 million in 4 months, demonstrating strong organisational and leadership skills

• Learned AU language in 2 weeks, quickly adapting to new IDE, coding conventions and version control systems - demonstrating a strong ability to learn and apply new skills.
• Independently collaborated with stakeholders on projects, contributing to the development of feasible user-centered solutions
• Aided knowledge transfer to newcomers, facilitating smooth onboarding and integration into the team.

Evaluated app efficiency through controlled testing and provided UX improvement recommendations to developers for enhanced UX.