Inês Souto
Streatham
Summary
Creative professional with a passion for music and culture, eager to bring a fresh perspective to brand storytelling and audience engagement in the music industry.
Creative and resourceful professional with a passion for innovative design and content strategy. Proven track record in social media management, and project execution within fashion and beauty industries. Dedicated to developing unique marketing content that elevates brand presence and engages audiences.
Overview
4
4
years of professional experience
Work History
Supervisor
Shepherd's Neame
04.2023 - Current
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Developed and promoted corporate brand, images and identity to media and public.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Coordinated schedules and timelines for events.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
- Brainstormed and implemented creative event concepts and themes.
- Utilized social media to promote events and increase attendance.
- Trained and supervised event staff to complete tasks on time.
- Provided regular updates to hiring managers and HR staff on recruitment activities and progress.
- Orchestrated casting for productions by holding auditions and securing ideal talent.
Creative Assistant
Freelance
10.2022 - Current
- Produced aesthetically pleasing, easily producible and fresh creative content.
- Maintained timeline and budget guidelines for daily operations and all projects.
- Hired, developed and managed creative services team of internal employees and freelancers.
- Developed style guides to promote consistent branding across projects.
- Conducted research and identified market trends to inform creative direction.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Conducted consultations to understand client's desired look.
- Styled hair, makeup and nails for customers for special events and occasions.
- Attended shows, classes and events to stay up-to-date on latest trends.
- Answered incoming phone calls to process requests, transfer calls, or relay messages to appropriate personnel.
- Volunteered to help with special projects of varying degrees of complexity.
- Handled lighting set up, operation and equipment maintenance for various newscasts.
- Stocked supplies and prepared items for use in live and taped recordings.
- Produced original video content by working collaboratively with producers, designers, and art specialists to facilitate multimedia production.
- Set up for shots according to production schedules, weather, and lighting conditions and available equipment.
- Contributed to creative process through original ideas and inspiration.
- Implemented artistic vision to give art purpose and meaning.
- Enforced uniform style guide for project consistency across contributors.
- Oversaw implementation of editing, color correction and other post-production processes.
- Remained focused, motivated and professional throughout long shoots and events.
- Promoted products and services by posing for commercials, live shows, and photo shoots.
- Adapted quickly to changing environments for continued professionalism under pressure.
- Partnered other artists and designers to collaborate on creatively complex assignments to develop inspiring art vision.
- Coordinated set design, propping and decoration in conjunction with photo art directors.
Team Leader
The Body Shop
10.2020 - 11.2023
- Established open and professional relationships with team members to achieve quick resolutions for various issues.
- Assisted in recruitment to build team of top performers.
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Conducted regular reviews of operations and identified areas for improvement.
- Evaluated staff performance and provided coaching to address inefficiencies.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Scheduled onsite and offsite makeup appointments for clientele.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Conducted consultations to understand client's desired look.
- Demonstrated and explained use of different beauty products to educate customers.
- Prepared skin for makeup application by cleaning, moisturizing and priming.
- Provided personalized skincare recommendations to specifically target top concerns.
- Determined appropriate makeup to achieve desired results by assessing skin type and face structure.
- Managed efficient workflows by creating effective schedules and delegating work based on personnel strengths and knowledge.
- Created social media content with consistent content and tone.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Managed social media accounts for the brand, generating interest for existing and upcoming product or service releases.
- Created content strategies for digital media.
- Created, curated and managed published content for feed and stories across social media channels.
- Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.
Education
Certificate of Higher Education - Advertising, Branding & PR
Middlesex University
London, ENG01-2022
Skills
- Content Creation
- Social Media Management
- Copywriting
- Editing
- Concept Development
- Art Direction
- Campaign Analytics
- Market Research
- Adobe Creative Suite (Creative Cloud)
- Customer Engagement
- Team Leadership
- Networking
Personal Information
Title: Creative Assistant
Languages
Portuguese
Native language
English
Proficient
C2
Timeline
Supervisor
Shepherd's Neame
04.2023 - Current
Creative Assistant
Freelance
10.2022 - Current
Team Leader
The Body Shop
10.2020 - 11.2023
Certificate of Higher Education - Advertising, Branding & PR
Middlesex University
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