Irfana Nahan
Reading,Berkshire
Summary
MBA graduate with expertise in digital marketing, business development, and data analytics. Experienced in strategic outreach, client relationship management, and market research. Conducted research and assisted in digital marketing initiatives to enhance engagement and growth. Proficient in CRM systems, data analysis, and performance tracking using Python, Power BI, and Excel. Seeking to advance Digital Marketing Research at Ulster University..
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work History
Business development intern
Global Alliance
London
05.2023 - 01.2024
- Conducting in-depth research on market trends, consumer behavior, and competitor strategies to identify growth opportunities.
- Analyzing data to uncover patterns and provide actionable insights for business development and marketing strategies.
- Utilizing CRM systems to track engagements, monitor key performance indicators (KPIs), and tailor outreach efforts.
- Engaging in digital marketing research, assessing campaign effectiveness, and optimizing strategies based on data-driven insights.
- Developing and maintaining strong client relationships through personalized communication and proactive engagement.
- Preparing detailed reports and presentations for senior management, summarizing research findings, outreach effectiveness, and strategic recommendations.
- Assisting in the creation and execution of digital marketing initiatives to enhance customer engagement and brand positioning.
Senior Operations Executive(BI and Reporting)
Infosys Ltd India
Thiruvananthapuram
11.2019 - 04.2022
- Develop, manage, and maintain Power BI dashboards and reports.
- Utilize Excel for data analysis, manipulation, and reporting
- Gather, interpret, and translate business needs into actionable insights through detailed reports.
- Design and implement automated workflows using Power Automate to streamline reporting processes and repetitive tasks
- Maintain and troubleshoot existing automated solutions to ensure ongoing accuracy and efficiency.
- Ensure data quality and integrity in reporting systems
- Manage data extraction, transformation, and loading (ETL) processes
- Work closely with stakeholders to understand their reporting needs and provide timely solutions.
- Identify opportunities for process improvements and automation to enhance reporting capabilities
- Stay updated with the latest trends and technologies in data analysis, reporting, and automation.
Education
Master of Business Administration - Global Brand Management
University of Roehampton
Roehampton, London 04.2022 - 04.2024
Bachelor of Science - Electronics
Mahatma Gandhi University
Kottayam, India 07.2016 - 03.2019
Skills
- Google Analytics
- Market Trend Analysis
- Sales Data Analysis
- Strategic Decision-Making
- Comparative Analysis
- Python Programming Language
- Machine Learning
- Numpy Library
- Pandas Library
- Scikit-learn
- Exploratory data analysis
- Microsoft Excel and Word
- Market Research
- Business Development Strategies
- CRM Management
- Client Relationship Management
- Digital Marketing Analytics
- Customer Engagement Strategies
- Corporate Event Coordination
Timeline
Business development intern
Global Alliance
05.2023 - 01.2024
Master of Business Administration - Global Brand Management
University of Roehampton
04.2022 - 04.2024
Senior Operations Executive(BI and Reporting)
Infosys Ltd India
11.2019 - 04.2022
Bachelor of Science - Electronics
Mahatma Gandhi University
07.2016 - 03.2019
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