INDRONIL HALDER
london
Summary
Results-driven analyst with over a decade of experience in leveraging advanced analytical tools to drive business success. Specialized in operational assessments and functional requirements analysis. Proficient in quantitative analysis using SAS Customer Intelligence 360, Salesforce, and Excel tools. Expert in data visualization with Tableau and SAS Viya. Skilled in SQL for efficient data querying and database management.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Senior Data Analyst
Global Blue
London, City of London
08.2022 - Current
- Implemented data-driven strategies to enhance traveller engagement, significantly increasing conversion rates.
- Collaborated with Product Managers and Marketing Automation Managers to align data insights with business goals.
- Utilized SAS tools for advanced statistical analysis, predictive modelling, and accurate forecasting.
- Developed innovative data solutions and dashboards using SAS Viya, Studio, and Enterprise Guide.
- Measured campaign effectiveness, delivering cost savings and efficiencies through data-driven insights.
- Provided subject-matter expertise and ad hoc analysis to optimize engagement strategies and support business decisions.
Senior Marketing Analyst
Serendipity2
Royal Leamington Spa, Warwickshire
10.2021 - 08.2022
- Executed strategic plans and initiatives to enhance operational efficiency.
- Analyzed demographic data to identify optimal target audiences, assess competitor offerings, and develop persuasive tactics.
- Produced comprehensive monthly reports utilizing advanced Excel functions.
- Developed and managed databases using SQL and MS Access, including creating tables, views, and materialized views.
- Utilized marketing tools such as GWI and MarketView to develop detailed customer personas.
- Increased brand awareness through targeted marketing initiatives.
- Measured campaign effectiveness using Google Analytics and Google Data Studio.
Sales Plan & Sales Strategic Initiative
Amway
04.2020 - 08.2021
- Developed and implemented recognition training, education, and promotional support materials, enhancing team engagement and performance.
- Executed compensation and recognition programs, contributing to a 50% increase in distributor retention through effective strategies.
- Created visual sales data representations (bar graphs, trend lines, pie charts) using PowerPoint, Excel, and Tableau to support analytics and strategic decision-making.
- Identified and mitigated project risks, ensuring smooth project execution and client satisfaction.
- Collected, organized, and modeled data using Excel, Access, and SQL to enhance data management and insights.
- Produced detailed reports for business decisions, driving operational efficiency and customer satisfaction.
- Implemented cost-saving initiatives, reducing the budget by 50% and resolving long-standing issues.
Marketing Analyst
Walmart
05.2018 - 03.2020
- Analyzed customer acquisition data and campaign performance using SQL, Teradata, Alteryx, and MS Access, providing actionable recommendations for improvement.
- Reported on key performance indicators (KPIs) and return on investment (ROI) for campaign media.
- Implemented plans and initiatives to enhance efficiency.
- Utilized Excel, SQL, Teradata, Alteryx, and MS Access to identify behavioral patterns and trends in data.
- Enhanced brand communication through comprehensive competitor, market, and economic analysis.
- Produced and submitted weekly progress reports against KPI objectives.
- Forecasted marketing trends based on historical data to optimize campaigns and maximize sales.
- Surpassed sales targets by 50% through effective data analysis and interdepartmental collaboration.
Business Analyst
Paytm
03.2017 - 05.2018
- Analyzed key business aspects to evaluate factors driving results, summarizing findings into comprehensive presentations.
- Developed a library of models and reusable knowledge-base assets to ensure consistent and streamlined business intelligence outcomes.
- Reviewed files, records, and documents to gather critical business information, informing responses to development requests.
- Assessed the consistency and relevance of various business intelligence data to determine optimal courses of action.
- Collaborated with Design, Technology, Marketing, and Merchandising teams for multiple clients to deliver effective strategies.
- Conducted Salesforce campaigns analysis to optimize marketing efforts and improve campaign performance.
- Utilized SQL, Azure, and AWS for automation, enhancing data processing efficiency and scalability.
Assistant Analyst
Prime Research & Opinion Analysis
01.2014 - 03.2017
- Conducted comprehensive, unbiased research across diverse financial, ethnic, geographical, and occupational demographics.
- Drafted and revised detailed reports, consistently meeting and exceeding deadlines and desired outcomes.
- Performed statistical analyses using SPSS software, efficiently generating charts and figures to enhance research accessibility.
- Designed industry-specific newsletters utilizing tools such as Factiva and Hootsuite.
- Monitored online conversations about the company, brands, and competitors, producing and circulating daily competitive intelligence reports.
Education
Master of Business Administration - Marketing
University of South Wales
Newport 01.2012 - 09.2013
Bachelor of Science - Economics
University of Delhi
India 05.2008 - 05.2011
Skills
- Requirements Gathering & Analysis
- Forecasting & Campaign Planning
- Advanced Microsoft Excel
- Data Reporting
- SQL (MS Access, Teradata)
- Google Analytics
- SAS EG, Studio, 360
- SAS Visual Analytics, Tableau
Certification
- SAS Certified Base Programmer for SAS 9 (April 2016)
- SAS Viya 360 (March 2025)
- Customer Analytics (April 2021)
Timeline
Senior Data Analyst
Global Blue
08.2022 - Current
Senior Marketing Analyst
Serendipity2
10.2021 - 08.2022
Sales Plan & Sales Strategic Initiative
Amway
04.2020 - 08.2021
Marketing Analyst
Walmart
05.2018 - 03.2020
Business Analyst
Paytm
03.2017 - 05.2018
Assistant Analyst
Prime Research & Opinion Analysis
01.2014 - 03.2017
Master of Business Administration - Marketing
University of South Wales
01.2012 - 09.2013
Bachelor of Science - Economics
University of Delhi
05.2008 - 05.2011
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