India Bigg

• Creating project plans, timelines, and budgets to ensure projects are delivered on time and within budget
• Coordinate with marketing department for successful product launch
• Working closely with creatives to ensure their work aligns with the brands objectives
• Onboard and organise freelancers across the various Colgate Palmolive brands projects
• Securing all necessary approvals and sign off prior to release of final assets
• Liaising with external agencies to align on goals and timelines
• Keep band managers updated with project progress and content

Managed multimedia projects & campaigns incorporating 3D motion animation, video, lifestyle/product imagery and graphic design from enquiry to publication.

• Led project kickoffs, creative ideation meetings and marketing channel reviews
• Forecasted & recommended resource allocation for design & production requirements with the creative director & head of production
• Received and acknowledged Briefs interrogating the strategy and asset requirements in order to allocate the right resource to each project
• Led copy, design & video teams through project inception to delivery
• Managed the creation of budgets alongside the head of production
• Owned the annual project tracker and creation of project timelines
• Worked with PR, editorial and digital strategy teams across event asset creation

Achievements

• Implemented the new creative briefing process with collaboration from the wider marketing teams
• Implemented image quality control measures for the regional teams to avoid delays in retouching and need to reshoot
• Managed the full life cycle of the brand's Sale creative refresh including the photoshoot for FW22. The new creative has been used for the last three sales

Client Services responsibilities:

• Worked closely with clients to understand their needs and translate those into actionable campaigns.
• Presented creative proposals and social media strategy to clients
• Collaborated with both marketing strategy and client services teams to prepare new brand creative strategy proposals for clients.
• Facilitated and ran internal and external weekly standup meetings with clients and creative studio teams.
• Prepared competitor analysis reports and pitched new opportunities to existing clients which resulted in the agency growing two major client accounts.
• Served as liaison between clients and creative studio.

Production Coordination responsibilities:

• Assisted with designer project allocation
• Booked freelance creative resource when required.
• Owned project status documents, project timelines and prepared project scope documentation
• Managed the shoot production and post prod asset rollout for both internal agency comms and client campaigns.
• Assisted with the production of print ads for luxury skin care brands featured in Vogue and Elle magazine.
• Assisted in the planning of social media & brand strategy workshops for FMCG drinks and leading luxury beauty brands.

• Worked across multiple luxury skincare and beauty client accounts collaboratively with paid media and social teams.
• Received creative briefs from clients, captured KPI's and messaging requirements in a briefing form
• Managed the production process of all content tailored for e-commerce purposes for luxury skin care brands
• Monitored SEO KPIs and curated monthly analytical reports for clients to review
• Managed content uploads to client website, delegating uploads by content type to internal SEO team members for support
• Coordinated calls and face-to-face meetings with different stakeholders internally and externally

Fundraising Responsibilities:

• Assisted with the planning and curation of a formal fundraising event with over 250 attendees
• Conducted independent research to identify local and regional partners for funding schemes
• Managed and organised a database of small trusts
• Wrote letters of appeal for funding which garnered three new grants for the charity

Communications Responsibilities:

• Regularly created engaging text, image and video content for all FB, Twitter & IG
• Assisted production of photography shoots with the final outputs to be used in comms
• Assisted family practitioners in the facilitation of their weekly Young Parents Workshops