Summary
Overview
Work History
Education
Skills
Timeline
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Imogen Roberts

Imogen Roberts

Account Manager
Broadway,WOR

Summary

Experienced Account Manager with proven ability to manage high value client portfolios, currently responsible for £1.2m in revenue. Known for building strong, trusted relationships with stakeholders and skilled at developing creative led solutions that align with client goals whilst driving commercial outcomes. Confident working across internal teams and excited to bring ideas to life and now looking to apply that experience in a fast paced, sport and culture driven environment.

Overview

7
7
years of professional experience
2
2
years of post-secondary education

Work History

Account Manager

Unibuddy
London, England
09.2024 - Current
  • Commercial contact for over 95 accounts in the UK, Europe and APAC regions worth over £1.2M ARR
  • Led and managed strategic partnerships with top tier Universities to develop and execute campaigns aimed at meeting specific ROI targets, including increased student engagement and enrolment numbers.
  • Designed and implemented tailored activation plans for each University, utilising data driven insights to ensure campaigns aligned with their goals and maximised impact.
  • Cross functional collaboration with internal product, marketing, and data teams to ensure seamless delivery of partner campaigns.
  • Established KPI's for each University partner and provided ongoing performance analysis and strategic recommendations, directly contributing to ROI targets and partnership retention.
  • Built £150K of qualified pipeline per quarter through personalised multi channel outreach to decision makers.

Account Manager

UCAS
Cheltenham, Gloucestershire
08.2022 - 09.2024
  • Managed over 30 high value partnerships with leading international brands including Samsung, Apple, IKEA developing bespoke commercial activations targeting the student demographic.
  • Developed clear objectives and KPI's for commercial clients, consistently tracking and reporting on their campaign performance to ensure alignment with their strategic goals and maximum ROI
  • Oversaw end to end delivery of commercial campaigns across UCAS's digital and media platforms, ensuring contractual rights were fulfilled, brand guidelines met and ROI targets achieved throughout campaign delivery.
  • Managed budgets for campaigns, ensuring proper resource allocation and meeting financial goals. Supported the planning of annual budget projections for Early Careers clients and monitored financial aspects of each campaign.
  • Leveraged UCAS's unique access to student data and behavioural insights to advise commercial partners on market insight for effective targeting strategies and content positioning to ensure campaigns resonated with intended audiences and align with strategic objectives.

Estate Agent - Sales and Lettings Negotiator

Andrews Property Group
Tewkesbury, Gloucestershire
01.2021 - 06.2022
  • Co-ordinated communication among buyers, sellers and solicitors to accelerate completion speed
  • Provided regular updates to clients on market trends, offering strategic advice on buying, selling, or letting.

Estate Agent - Lettings Negotiator

R.A.Bennett&Partners
Evesham, Worcestershire
11.2018 - 11.2020
  • Marketed properties effectively for increased interest from potential tenants.
  • Constantly met profitability goals, negotiating between landlord and potential tenants to find mutually beneficial agreement.

Education

A - Level -

Prince Henry's High School
A* - English, B - Psychology, B - Health&Social
09.2016 - 09.2018

Skills

- Strategic partnership management

- Campaign planning and execution

- Cross functional collaboration

- Stakeholder relationship building

- KPI setting and performance tracking

- Client retention and renewals

- Budget management

- Strong verbal and written communication

Timeline

Account Manager

Unibuddy
09.2024 - Current

Account Manager

UCAS
08.2022 - 09.2024

Estate Agent - Sales and Lettings Negotiator

Andrews Property Group
01.2021 - 06.2022

Estate Agent - Lettings Negotiator

R.A.Bennett&Partners
11.2018 - 11.2020

A - Level -

Prince Henry's High School
09.2016 - 09.2018

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Imogen RobertsAccount Manager