Imogen Folkes
London
Summary
Enthusiastic SaaS Senior Business Development Representative with three years of experience driving growth across UK, Nordic, and AMER markets. Skilled at humanising complex SaaS CRM solutions for diverse industries, I specialize in engaging C-level prospects, crafting impactful outreach strategies, and turning connections into valuable business opportunities.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Business Development Representative
Braze
01.2022 - Current
- By identifying and qualifying leads, I create new business opportunities through multi-channel outreach, including email, LinkedIn, phone, and WhatsApp.
- To consistently perform at a high level, I’ve relied on four core pillars: coachability, effective communication, in-depth product knowledge, and a strong work ethic.
- These principles have been central to my success, allowing me to progress from working with Scale accounts to the Enterprise segment and earn a promotion to BDR II.
- My focus has expanded from supporting Scale to Enterprise businesses in EMEA to now serving enterprise clients in AMER, a transition that has deepened my skills and industry insights.
- Over the past 12 months, I’ve proactively prepared for this transition by engaging in renewal calls and monthly check-ins with customers, holding 1:1s with Diana Dalsgaard Johansen, Carolyn Williamson, Malin Jonsson, and other SMB AMs, whilst also gaining valuable knowledge and insights from Brad Moore, Lindsey Swanson, and Melissa Sweetman. These experiences and conversations have equipped me with a strong foundation for the fast-paced environment of account management, giving me an understanding of the different demands of the role.
Education
BA (Hons) - First Class Degree - History of Art and Anthropology
Oxford Brookes University
05.2021
A Levels -
Sherborne School For Girls
06.2017
Skills
- Outbound Prospecting
- Effective Communication
- Coachability
- Work Ethic and Drive
- Time Management
- Adaptability
- Salesforce CRM
- Outreach
- 6 Sense
Accomplishments
- 191.14% quota attainment in Q4 FY24
- Generated over $19,675,839 in qualified pipeline
- Sourced $2,863,636.58 in Closed Won business
- 14 Closed Won
Certification
- Braze Demo101
- Braze Discovery101
- Braze Practitioner
- Christopher Ritson's SDR to AE Bootcamp
- University of Cambridge Online - Compelling Communication Skills
WORK EXPERIENCE
Responsibilities:
- Developed tailored prospecting strategies based on specific industry, account, and persona requirements. Used a creative, personalized approach to outreach across multiple channels, including email, video, LinkedIn, calls, WhatsApp, office visits, and voice notes.
- Conducted effective discovery calls by applying the Braze Value Framework, qualifying accounts and gaining insights into their current and future states, as well as the impact of each.
- Built a strong internal network across Account Managers, Solution Consulting, Partnerships, Marketing, and Sales Directors to meet quotas and accelerate career growth.
Closed Won Logos
- Manchester United
- Chip
- AMAN RESORTS
- Emma's diary
- Kivra
- Teachable
- Aeroflow Health
- M. SHANKEN COMMUNICATIONS
- TV4
- PICNIC
- Buildium
- Statista
- Harness
Timeline
Senior Business Development Representative
Braze
01.2022 - Current
BA (Hons) - First Class Degree - History of Art and Anthropology
Oxford Brookes University
A Levels -
Sherborne School For Girls
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