Imaan Baig
Newham,London
Summary
A results-driven communications professional with experience in marketing, content creation, and stakeholder engagement within the higher education sector. Proficient in crafting compelling narratives, managing digital campaigns, and executing strategic communication plans to enhance brand visibility and audience engagement. Adept at writing and editing content for diverse platforms, including websites, newsletters, and social media, with a keen eye for storytelling, audience targeting, and brand consistency. Skilled in event planning, alumni engagement, and outreach initiatives, ensuring seamless coordination and impactful messaging. Expertise includes digital marketing, social media management, copywriting, internal and external communications, website management, SEO optimisation, and data-driven performance analysis.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work history
Marketing Apprentice
UCL - University College London
London
09.2023 - Current
- Analytics and Reporting: Regularly monitored and reported on campaign performance, providing insights to refine content strategy and support faculty’s strategic objectives in student recruitment and retention.
- Strategic Student Recruitment: Contributed to developing and executing targeted recruitment initiatives, leveraging data-driven insights to attract domestic and international students. Ensured marketing efforts aligned with enrolment objectives, enhancing the visibility and appeal of academic programmes.
- Integrated Marketing Campaigns & Audience Engagement: Supported planning and implementation of multi-channel marketing campaigns, utilising digital, print, and social media to expand audience reach and effectiveness. Applied analytical insights to refine campaign strategies.
- Stakeholder Collaboration: Worked closely with various internal teams – academics, researchers, and administrative staff – ensuring marketing efforts aligned with faculty goals, fostering improved cross-departmental collaboration.
- Email Marketing: Supported the design and execution of email marketing campaigns, effectively communicating faculty news and updates to target audiences, leading to higher engagement from students and prospective applicants.
- Brand Consistency: Ensured all marketing materials adhered to UCL’s branding guidelines, maintaining a professional and cohesive image for the faculty.
- Content Creation and Campaign Management: Developed and executed social media campaigns across platforms such as X and Instagram, increasing engagement with current students and prospective applicants.
- Social Media Strategy: Supported the creation and refinement of social media strategies, leading to increased online visibility and audience engagement.
- Brand Awareness & Promotional Strategy: Developed and distributed high-impact promotional materials, including newsletters, programme banners, and branded collateral, to enhance visibility of key faculty initiatives such as recruitment events and academic seminars.
- Event Promotion and Coordination: Promoted academic and outreach events within the faculty, boosting attendance and participation while strengthening external stakeholder relationships.
- Student and Alumni Engagement: Assisted in engaging with students and alumni, enhancing alumni engagement and participation in networking and career development activities.
Social Value Coordinator
Higgins Partnerships
Loughton, Essex
03.2022 - 03.2023
- Strategic Community Engagement: Designed and implemented high-impact initiatives that strengthened community partnerships, enhanced public perception, and ensured the successful delivery of social value commitments. Consistently met and exceeded Section 106 (s106) targets set by local councils across multiple project sites.
- Stakeholder Advocacy & Representation: Acted as a dedicated ambassador, fostering meaningful relationships with local stakeholders and representing the organisation in community and industry forums.
- Talent Development & Skills Progression: Led structured programmes for work placements, internships, and employment opportunities, actively supporting workforce development and social mobility.
- Event & Volunteer Coordination: Organised large-scale community events and corporate volunteering initiatives, driving employee participation through compelling internal engagement strategies.
- Educational Outreach & Youth Engagement: Designed and delivered dynamic workshops and educational materials, inspiring students across all age groups and promoting careers in the built environment.
- Collaborative Partnership Building: Developed strategic alliances with schools, colleges, and charitable organisations near live project sites, ensuring alignment with community needs and maximising social impact.
- Industry Representation & Thought Leadership: Represented the organisation at high-profile industry events, contributing to sector-wide discussions and enhancing corporate reputation.
- Research-Led Community Planning: Conducted in-depth research and analysis to inform project objectives, ensuring initiatives were evidence-based and aligned with local priorities.
- Adaptability & Independent Execution: Delivered high-quality outcomes in fast-paced and evolving environments, demonstrating strong problem-solving skills and self-sufficiency.
Project Coordinator - Volunteer
Inner Allies
Marylebone, City of Westminster
04.2020 - 02.2022
- Project Planning and Scheduling: Developed detailed project plans, set timelines, and managed resources, ensuring mental health initiatives were delivered on time and within scope, positively impacting over 500 service users annually.
- Stakeholder Collaboration: Liaised with internal teams, external partners, and community organisations to align project goals with organisational objectives, resulting in strengthened partnerships and increased programme funding by 20%.
- Event Coordination: Organised large-scale events such as Mental Health Awareness Week, engaging over 1,000 participants and raising awareness within the community.
- Budget Management: Monitored project budgets and tracked expenses, reducing unnecessary costs by 15% while maintaining project quality and compliance with funding requirements.
- Volunteer Coordination: Recruited, trained, and supervised a team of 50+ volunteers, leading to increased project efficiency and a 95% volunteer retention rate.
- Data Collection and Reporting: Collected and analysed key data metrics to evaluate project outcomes, providing actionable insights that improved programme delivery and secured additional grant funding.
- Resource Allocation: Effectively managed staff, materials, and venues, ensuring all projects were completed under budget and with 100% adherence to deadlines.
- Risk Management: Identified and mitigated potential risks, ensuring uninterrupted project delivery and improving organisational resilience.
- Compliance and Best Practices: Ensured all projects adhered to organisational policies and industry standards, contributing to improved audit outcomes and enhanced organisational reputation.
- Campaign Collaboration: Worked with marketing teams to design and deliver creative campaigns, increasing event attendance by 30% and expanding community engagement.
Education
Marketing Apprenticeship (Level 3)
HTP Apprenticeship College
London 09.2023 - 06.2025
GCSEs -
Lister Community School
London 09.2015 - 06.2020
Key skills and expertise
Digital Marketing & Comms | Branding | Strategy | AI | Social Media | SEO | Affiliate Marketing | Web development | Analytics | MS Office | CMS systems (WordPress and Drupal) | Basic HTML | B2C marketing | Stripo | Digital engagement strategy | Basic Graphic Design knowledge | Content Creation | Stakeholder engagement | SiteImprove | Web & CMS management | Canva | Email Marketing| Project Management | Accessibility & Inclusive Communication
Timeline
Marketing Apprentice
UCL - University College London
09.2023 - Current
Marketing Apprenticeship (Level 3)
HTP Apprenticeship College
09.2023 - 06.2025
Social Value Coordinator
Higgins Partnerships
03.2022 - 03.2023
Project Coordinator - Volunteer
Inner Allies
04.2020 - 02.2022
GCSEs -
Lister Community School
09.2015 - 06.2020
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