Iglesias Ang

Worked cross-functionally with the Sales and Marketing teams to drive inbound and outbound pipelines, and enhance brand visibility across EMEA Region.

Sales Development Role:

• Conducted strategic account research with DemandBase and ZoomInfo to identify revenue opportunities and key decision makers.
• Prospected via cold calling, Outreach and LinkedIn, generating high quality leads and improving engagements with prospects.
• Developed and executed multi-channel lead nurturing strategies, orchestrating meaningful touchpoints to enhance retention efforts and conversation rates.
• Qualify prospects in all meetings/calls with the sales team to build relationships and discover deeper business needs, including following up after meetings.

Digital Marketing and Account-Based Marketing (ABM) Role:

• Support and execute ABM campaigns by researching targeted accounts’ tech stacks, data strategies, priorities and key stakeholders.
• Co-developed personalised marketing content and messaging tailored specifically to different personas, elevating brand awareness and stimulating demand.
• Collaborated with the digital marketing team on SEO initiatives, leveraging tools such as Ahrefs, Looker Studio, and Google Analytics to improve ‘Search Engine Result Page’ (SERP) visibility through analysing key data metrics, refining keywords and improving internal linking strategies.

Achievements:

• Personally secured 70+ Marketing Qualified Leads (MQLs) within just 2 weeks of joining, ranking as one of the highest contributors during the Big Data London 2023 campaign.
• Consistently booked qualified prospect meetings weekly, contributing to a high conversation rate for sales opportunities.

Tools and Platforms:

• Ahrefs, Gong, DemandBase, Google Workspace, Google Analytics, LinkedIn Sales Navigator, Lusha, Microsoft Excel, Microsoft PowerPoint, Microsoft Words, Outreach, Salesforce, ZoomInfo.

• Developed and designed a fully operational website for a client working in the insurance industry, improving their digital Prescence and brand credibility.
• Provided advise on content structure and implemented best site practices to optimise lead engagement and client conversion.

• Extracted and processed real-time e-commerce data for Samsung Pure Player project across Shopee and Lazada Platforms.
• Analysed and reported key performance metrics (e.g., sales performance, conversation and engagement rates), identifying trends and anomalies to support data-driven marketing campaigns for continuous improvement.
• Tracking and collecting competitor's promotions across multiple online channels to assess and amplify Samsung's marketing strategy.
• Mentored new interns, overseeing weekly data project tasks were delivered accurately and on schedule.

• Cold called and followed up with prospects to promote insurance products and book appointments for sales conversation efforts.
• Maintained and Updated the company’s contact and mailing lists for lead tracking and targeting.
• Consistently managed to successfully close deals weekly.

• Designed and created a website for a client in the circus industry using word press, implementing a seamless layout and engaging visuals to attract prospective customers.
• Established a drop-shipping beauty store using Shopify, managing operations including product sourcing, inventory management and order fulfilment.
• Crafted and developed social media marketing content on Facebook and Instagram to drive traffic and customer engagement.
• Coordinated with international manufacturers to streamline logistics and maintain product availability.

• Oversaw and planned the full camp duty roster for commissioned and non-commissioned officers, ensuring all training schedules are aligned.
• Collaborated closely with senior officers to maintain efficiency for daily operations across all departments.
• Assisted in the development of a government-funded augmented reality software for navigational exercises (NAVAX) by drafting user interface (UI) design and proposing functionality and deployment improvements.