Iftesum Tanaz Ali

Ambitious business development professional with experience in client relationship management, lead generation, and creative project delivery across global firms including McKinsey & Company and Amazon. MBA graduate specialising in Strategic Marketing and Risk Management with a proven track record of identifying new opportunities and delivering results-driven solutions that support business growth and long-term partnerships.

Strategic Marketing Challenge – Truly Inc. (UK)

• Developed audience segmentation and B2B outreach strategies for sectors across South Yorkshire, directly relevant to Sheffield City Region business development
• Created targeted email campaigns and messaging strategies to improve external client engagement and brand consistency
• Gained experience aligning communication strategy with business goals , directly applicable to creative agency client development

International Market Entry Strategy – Pryor Marking Technology (UK–USA)

• Delivered comprehensive US market entry strategy for Pittsburgh, covering market trends, regulatory mapping, and growth opportunities
• Built risk forecasts and ROI models to guide leadership on cross-border expansion and resource planning
• Developed insights into market expansion and business development considerations during growth phases

Dissertation Research – University of Sheffield

• Researched consumer behavior and brand engagement drivers, directly applicable to creative agency client relationships
• Proposed improvements to client communication and brand alignment based on behavioral insights
• Developed findings applicable to enhancing client experience and long-term partnership building