IFRAH ZAFAR
Manchester,United Kingdom
Summary
Motivated by the real-world impact of finance and economics, I am seeking roles in financial services sales, consulting, business management, corporate finance and marketing where analytical thinking, strategic insight, and clear communication can be applied to drive growth and informed decision-making.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work history
Brand Ambassador
KPMG
Manchester, United Kingdom
09.2025 - 03.2026
- Designing and delivering on-campus promotional events to increase student engagement with KPMG early-career opportunities and brand awareness.
- Creating high-impact content (reels, graphics, newsletters) to support campaigns and strengthen brand visibility.
- Engaging students through societies, networking, and in-person outreach, reaching 300+ students directly and directing 1,200+ to the Early Careers page.
Student Partner (ITL Fellowship Projects)
The University of Manchester
Manchester, United Kingdom
09.2025 - 03.2026
- Selected to present a research poster at the “Artificial Intelligence in Higher Education: Balancing Equity, Access, and Innovation” conference, Whitworth Art Gallery
- Leading the design of a university-wide AI competency initiative aligned with UNESCO insights and UoM GenAI guidelines.
- Developing reflective AI practice guides through needs analysis, literature review, stakeholder engagement, and mixed-methods research.
- Producing scalable outputs, including online AI resources, a reusable reflective toolkit, UNESCO Digital Learning Week submissions, and a final journal paper.
Head of Marketing & Publicity, Inclusions & Outreach Officer
International Business, Finance, and Economics (IBFE) Society, The University of Manchester
Manchester, United Kingdom
07.2024 - 03.2026
- Head of Marketing & Publicity, leading promotion for a 1,600+ member society across social media, email, and campus campaigns.
- Directing a creative team delivering branding, content, and event promotion, increasing visibility and flagship event attendance.
- Former Inclusions Officer, grew membership from 70 to 1,300+ and improved student engagement by 20% through inclusive events.
- Managing partnerships with sponsors and university departments, strengthening the society's profile and network.
Student Representative
Alliance Manchester Business School
Manchester, United Kingdom
09.2023 - 03.2026
- Appointed to represent a batch of 300 undergraduate students in the Department, advocating for academic and social needs.
- Collaborating with student body and faculty to enhance the university experience.
Project Intern
American Express Global (AEG)
Karachi, Pakistan
06.2025 - 09.2025
- Designed and executed a market survey analysing 10 education and immigration sector competitors.
- Analysed organisational structures, employee profiles, legal networks, and business models to inform AEG’s strategic positioning.
Education
BSc - International Business, Finance and Economics
The University of Manchester
Manchester, United Kingdom 09.2023 - 03.2026
International Foundation Year - Finance And Economics
INTO Manchester
Manchester, United Kingdom 09.2022 - 07.2023
Skills
- Microsoft Word
- MS Excel
- Google Forms
- Google Sheets
- MS PowerPoint
- Canva
- Digital marketing
- Brand development
LANGUAGES
English
Urdu
Hindi
EXTRA INFO
- Wythenshawe hospital, Volunteer, Manchester, Provided patient support and assistance to clinical staff, handling day-to-day operations
- SOS Children's Village, Taleem Foundation, Volunteer, Karachi, Pakistan, Taught, planned and delivered 5+ inclusive educational workshops supporting children’s academic development.
WEB & SOCIAL
- Https://www.linkedin.com/in/ifrah-zafar/
- @ibfesoc.uom
Timeline
Brand Ambassador
KPMG
09.2025 - 03.2026
Student Partner (ITL Fellowship Projects)
The University of Manchester
09.2025 - 03.2026
Project Intern
American Express Global (AEG)
06.2025 - 09.2025
Head of Marketing & Publicity, Inclusions & Outreach Officer
International Business, Finance, and Economics (IBFE) Society, The University of Manchester
07.2024 - 03.2026
BSc - International Business, Finance and Economics
The University of Manchester
09.2023 - 03.2026
Student Representative
Alliance Manchester Business School
09.2023 - 03.2026
International Foundation Year - Finance And Economics
INTO Manchester
09.2022 - 07.2023