Summary
Overview
Work History
Education
Skills
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Languages
Accomplishments
Affiliations
Timeline
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IFEOMAs ODIBA

SOUTHAMPTON,Hampshire

Summary

Result-focused and experienced Sales and Business Development professional with strong track record for driving top line growth, increase in market size, and business process improvement within sales functions within industries such as FMCG, mobile technology, and manufacturing. Strong leadership and sales skills with expertise in sales leadership, go-to-market plans, channel creation, key customer management, and team optimisation.

Overview

9
9
years of professional experience

Work History

Remote Sales Representative

Ist Feel At Home Multipurpose Services
Enugu, Nigeria
02.2023 - Current

Completed 100+ weekly outbound calls, created new customer prospects and fostering customer loyalty, resulting 20% increase in lead generation.

Increased orders by 15% by effectively managing inquiries and collaborating with marketing department to produce high-quality leads to have consistent flow of new business.

Managed 30% more potential leads directly to sales performance and generating 10% growth in revenue.

Increased customer base by 25% through focused outreach drives leading to new account acquisition and overall sales increase.

Sales Development Manager

Cadbury Nigeria Plc (Mondelez)
Cross River State, NIGERIA
06.2021 - 01.2023

Onboarded ₦50 million distributor in first 3 months, boosting revenue growth and market presence by 40%.

Increased ₦15 million distributor value to ₦25 million achieving 67% growth in business value.

Developed route to market plan, expanding market coverage to 20%.

Directed sales strategy to 116% sales growth, exceeding sales targets by 16% revenue growth .

Sustained high-performance sales team, improving performance by 10% increase annually.

Sales Representative

Oppo Mobile Nigeria
Enugu, NIGERIA
01.2019 - 06.2021

Exceeded sales expectations by 300% in 2021, driving revenue growth in Southeast region.

Managed and led 100-member sales team, coordinating logistics, marketing, and activation to meet sales goals.

Established relationships with 50 top retailers boosting their sales to 200%, expanding company's retail base in southeast region.

Led launch of OPPO market chain, successfully penetrated in market and establishing strong presence in Southeast region

Formed strategic partnerships with key government stakeholders to drive long-term market growth and stability.

Area Sales Representative

Gionne Mobile
Enugu, NIGERIA
02.2016 - 01.2019

Delivered 25% year-over-year regional sales growth, boosting revenue and brand visibility in Southeast Nigeria.

Managed sales team of 10+, surpassing quarterly sales targets by 20%, while maintaining company performance standards.

Led route-to-market plan, increasing market coverage and distribution efficiency by 15% in Southeast Nigeria.

Education

Master of Science - Project Management

Solent University
Southampton
01.2024

Bachelor of Science - Mass Communication

Ahmadu Bello University
Zaria Nigeria
08.2015

High School Diploma - Mass Communication

Ahmadu Bello University
Zaria Nigeria
09.2011

Some College (No Degree) - English, Math

Amokwe Girls Secondary School
Enugu Nigeria
09.2008

Skills

Sales Strategy & Execution


Team Leadership & Development


Account Management & Key Partnerships Market


Penetration & Expansion Route-to-Market


Strategy Stakeholder Relationship Management


Sales Forecasting & Target Achievement


Compliance & Operational Efficiency

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Languages

English

Accomplishments

Outperformed 2021 sales target by 300%, achieved stronger revenue growth, and outgrew Southeast region's sales targets by a strong margin.

Affiliations

  • Singing Dancing Movies

Timeline

Remote Sales Representative

Ist Feel At Home Multipurpose Services
02.2023 - Current

Sales Development Manager

Cadbury Nigeria Plc (Mondelez)
06.2021 - 01.2023

Sales Representative

Oppo Mobile Nigeria
01.2019 - 06.2021

Area Sales Representative

Gionne Mobile
02.2016 - 01.2019

Master of Science - Project Management

Solent University

Bachelor of Science - Mass Communication

Ahmadu Bello University

High School Diploma - Mass Communication

Ahmadu Bello University

Some College (No Degree) - English, Math

Amokwe Girls Secondary School
IFEOMAs ODIBA