Ida Beer

Creative and results-driven Social Media Manager with proven success leading the digital strategy for rising motorsport talent Kit Belofsky. Spearheaded content across social media platforms with 6M+ followers and 4B+ views, driving international engagement and brand growth. Skilled in content creation, analytics, and platform expansion across multilingual markets.

Responsibilities in this role:

• Lead end-to-end management of Kit Belofsky’s digital brand across multiple global channels with a combined following of over 6 million and more than 4 billion total views.
• Strategically plan and execute platform-specific content for Snapchat, TikTok, YouTube, Instagram, and region-based racing content channels (UK, France, Germany, Spain).
• Grew the UK-based “Road to Racing” channel to 950k+ followers and 70M+ views, and oversaw expansion into multilingual territories, including 415k followers in France and 350k+ in Spain.
• Create engaging short-form content to capture Kit’s racing journey, brand partnerships, and championship wins, driving global engagement and fan loyalty.
• Monitor performance analytics and adapt strategy in real time to enhance reach, viewership, and audience retention.
• Film, edit, and produce all content independently, ensuring brand consistency and maximum impact across campaigns, while coordinating with sponsors for strategic alignment.
• Support commercial strategy and pitch deck development for sponsorship and media opportunities, leveraging high-impact engagement stats.

As a self-employed Artist, Social Media and Philanthropy Manager, I’ve consistently demonstrated a proactive mindset, proven leadership skills and a strong, results-driven work ethic.

Please see below my various responsibilities in this line of work:

Entertainment Management Responsibilities

• Talent & Career Management: Oversee and coordinate DJ Cuppy’s music career, media presence, brand partnerships, and live performances.
• Social Media Strategy & Growth: Lead and manage DJ Cuppy’s full digital and social media presence across Instagram, TikTok, X, YouTube, LinkedIn, Snapchat, and Facebook, overseeing content creation, strategy, scheduling, audience engagement, and campaign delivery.
• Social Media @s include: @Cuppymusic, @DufuPoms, @CuppyFoundation
• Developed and executed a platform-first strategy that contributed to over 2 million new followers, bringing her current total audience to 17M+ across all platforms.
• Create branded content campaigns in partnership with major global clients including Pepsi, Crocs, and Google Pixel, ensuring delivery aligns with each brand’s tone and commercial goals.
• Tour & Event Execution: Solely organised and executed a 16-stop UK tour, securing a media partner sponsorship and managing all tour logistics, including tour bus coordination, social media strategy and liaised with promoters at all venues.
• Brand & Sponsorship Deals: Negotiated and secured partnerships with global brands, including Bulgari, Crocs, Google Pixel, Pepsi, Amazon Music to name a few.
• Major Festival & Event Bookings: Successfully obtained bookings at Glastonbury, Reading Festival, Wireless, Cannes Film Festival…
• TV Appearances: Coordinated DJ Cuppy’s involvement in Netflix hit Supacell, securing her role and organising her DJ set for the Leicester Square European Premiere.
• Contracting: Managing all of DJ Cuppy’s professional negotiations, contracts and solely reviewing all legal documentation on her behalf.
• Global Milestones:
• Secured DJ Cuppy as the first-ever artist to create an Afro-Beats playlist for British Airways.
• Positioned her as the first-ever female African DJ to headline a sporting fixture at the Tottenham Hotspur Stadium.
• Led her participation in the Gumball 3000 Middle East Rally, where I was the lead driver for 3,000 miles and we’re still the only all female team to ever compete.
• Spearheaded a financial turnaround, increasing company earnings by 25% and reversing previous yearly losses.
• Facilitated DJ Cuppy's Dubai Economy & Tourism partnership, securing her starring role in the ad and producing the campaign music.

Team Leadership & Global Coordination:

• Lead and manage a team of 10 across the UK and Nigeria, ensuring seamless communication across borders and language barriers.
• Learned Yoruba to strengthen communication with key partners in West Africa.

Philanthropy Management Responsibilities

• Foundation Leadership: Lead operations for The Cuppy Foundation, ensuring the strategic execution of its $17 million fund in partnership with Save The Children.
• Fund Development & Management: Raised, created and managed over £250,000 for educational hardship funds at Oxford University, New York University, and King’s College London, providing crucial financial support for African students.
• Global Advocacy & Ambassadorships:
• Secured DJ Cuppy’s position as the first-ever international ambassador for King Charles III’s, King’s Trust.
• Organised and led her campaign support for the winning Labour Party in the 2024 elections.
• Coordinated her official DJ role with the United Nations and secured her as the first Nigerian woman to moderate the UN General Assembly Opening Ceremony.
• High-Impact Partnerships & Global Engagements:
• Led two, month-long New York advocacy trips (2023 & 2024), facilitating high-level meetings and collaborations with the Bill Gates Foundation, Mastercard Foundation, Carnegie Foundation, Bloomberg Foundation, and more.
• Spearheaded campaigns with Save The Children, Global Citizen, King’s Trust, and the United Nations, organising large-scale charity initiatives and advocacy campaigns.

Key Strengths & Capabilities across the roles:

• Highly skilled in high-pressure, fast-paced environments, with the ability to manage multiple large-scale projects simultaneously.
• Operate on a 24/7, global schedule, seamlessly coordinating across multiple time zones and adapting to rapidly changing circumstances.
• Strong leadership, negotiation, and strategic execution skills, with a track record of securing high-profile partnerships and executing major initiatives across the entertainment and philanthropy sectors.

Responsibilities within the Family Office

In addition to overseeing the above mentioned, I serve as the lead representative for DJ Cuppy within her UHNW Family Office. In this I have to be hyper aware of the cultural and language differences, working with a large office transcending across the globe. I am personally given an annual budget of over £2million to organise her personal events.

Responsibilities in this include:

• Liaising with vendors, decorators and other staff (security, chefs, butlers etc..).
• Managing budgets, providing financial reports throughout the year and for the specific larger events.
• Organising all of DJ Cuppys and the teams travel, accommodation, and visas (if required depending on country).
• Main POC for all, ensuring seamless communication, timeline management and task delegation.
• I have a proven track record of delivering exceptional experiences for UHNW and high-profile individuals across every project I manage.

I was recruited to assist the Talent Director across her roster of eleven high-profile music, broadcast, and digital clients; some of the UK’s most recognised names. I provided full-spectrum support across brand campaigns, media relations, and digital strategy.

Key Responsibilities:

• Developed tailored social media strategies for individual talent, aligning with brand partnerships and audience engagement goals across Instagram, TikTok, and YouTube.
• Actively contributed to content creation, editing, and scheduling, ensuring timely posting and high-quality execution across all platforms.
• Ran digital campaigns from concept to delivery for major brands including Costa Coffee, Under Armour, All Plants, and Dyson, integrating talent presence and platform-specific content plans.
• Managed the day-to-day operations for all eleven celebrity talent and two managers; covering complex diary management, inboxes, international travel logistics, and high-level personal and business coordination.
• Liaised directly with commissioners, production companies, and brand contacts to support bookings, campaigns, and content delivery.
• Took meetings on behalf of talent managers, prepared agendas and minutes, and maintained client folders including contracts, invoices, content, and performance reports.
• Delivered out-of-hours support to ensure clients were fully managed during live brand campaigns, shoot days, or TV projects.
• Provided general office-wide support across all divisions including Music Label, Live Agency, Broadcast, Digital, Finance, and Legal.

Headhunted to provide high-level personal and professional assistance to a celebrity Rap/Grime Artist. I managed day-to-day operations, coordinated business and personal tasks, and worked closely with the artist’s management, record label, and live agent to ensure seamless execution of commitments.

A list of (but not limited to) duties below:

• Organise personal and professional calendars and supply reminders of upcoming meetings and events.
• Creating content and posting on the talents' social medias.
• Admin work including invoicing, contracting, multiple inbox management, complex diary handling etc..
• Attending & organising TV/promotional shoots, music videos, studio sessions, business meetings, media interviews and assisting in the creations of new projects.
• Dealing with personal commitments on his behalf, in addition to any & all requests made directly by the artist, no matter how obscure.
• Organising personal matters from house keepers, family events, personal holidays and the organisation of home rooms (office, wardrobe, kitchen, living room etc..)
• I played a key contact role during one of his latest music releases, as well as, for the filming for his BBC show.
• Withheld the highest level of confidentiality and privacy while dealing with many personal matters throughout the temporary term & after.

I have worked on High Profile Music Events which include The Masquerade/Claptone, Kisstory, Garage Nation, AWOL, Moondance, Sunbourne, One Dance, South East Fest, South West Fest and UK Garage Fest at Music Festivals, Concerts, Boat & Pool Parties and Club Nights all over Europe.

• I started off ticket scanning/putting on wristbands at Events and over the years worked my way up to roles from Artist Liaison to Stage Management to supporting Directors/Management on site at events.
• I have worked in teams and high stress environments, this allows me to adapt quickly to any situation and work at a fast pace while remaining organised and focused.
• My experience has allowed me to work with a wide spectrum of industry personnel from High Profile Artists and their Management to Large Corporate Companies and their CEOs.
• Attended and participated in Corporate meetings leading up to and following the events with companies such as Bauer Media & We Are the Fair.
• Supported on Marketing for brands and managed a multitude of Social Medias single handedly (Facebook, Twitter & Instagram) with a combined following in excess of 1 Million Followers.
• Administrative work - answering emails & telephones, invoices, POs, couriers etc..
• Managed CRMs at Events and Mail-Outs.
• Managed the budgets for the events.
• Shadowed Radio shows and over viewed the role of Producers, DJs (DJs such as Judge Jules, Majestic, Wideboys and more).
• Been involved in Event Production/Design and support on Talent Bookings.
• I have had to adapt quickly between working in an office environment to working from home, on site and whilst traveling.
• I was provided with the opportunity to travel globally with the Director of the company as he was also involved in Music Production. I travelled with him on numerous occasions to the USA including many trips to Los Angeles as support. During these trips I organised travel, accommodation, transportation, studio bookings and meetings. As a result of this I previously held an O Visa.

Purple Wall is Management for Claptone, Vintage Culture and More. I worked as a temporary assistant to Jay Pidgeon (Director) in the lead up to the launch of the Claptone/Masquerade residency at Pacha in Ibiza 2019.

This included:

• General office duties / admin.
• Running of social media platforms and creating new content ideas.
• Updating and filling out his schedule.
• Answering telephones & Emails.
• Researching and ordering production items.
• Helped with the execution of marketing ideas (the Claptone mask that sits at each carousel in the Ibiza Airport).
• Shadowing and learning the ins and outs about music management.
• Shadowed meetings and conference calls with management teams discussing artists futures/new ideas.
• Been part of reviewing unreleased music and providing input.