Ibukun Sowunmi
Lancaster,UK
Summary
Dynamic and results-driven Brand Management professional with expertise in research and information management, client relationship development, and creative thinking. Proven track record in campaign coordination, project management and leadership, and influencer engagement strategies. Adept at managing social media campaigns, demonstrating strong communication abilities, time management, and conflict management skills. Committed to leveraging these competencies to drive impactful marketing initiatives and foster meaningful client relationships.
Overview
5
5
years of professional experience
13
13
years of post-secondary education
1
1
Certification
Work History
Brand Manager
X3M Ideas
Lagos, Nigeria
01.2022 - 01.2025
- Led marketing planning and brand communications for recognised global brands across diverse industries
- Developed and executed marketing campaigns across multiple channels including TV, digital, and social media
- Coordinated successful brand campaigns enhancing market presence for notable spirits brands
- Executed impactful Jameson Independence Campaigns, driving increased brand awareness during Nigeria's Independence festivities
- Led launch of Homemade by Eden Life brand, driving 50% website traffic increase and engagement boost
- Contributed significantly to Jameson securing Grand Prix for Design Craft at Pitchers Award 2023
- Spearheaded launch of Beefeater Gin in Nigerian market achieving significant market penetration
Brand Executive/Assistant Brand Manager
X3M Ideas
Lagos, Nigeria
01.2020 - 01.2022
- Collaborated on creating 360-degree brand campaigns spanning diverse touchpoints for numerous brands
- Led budget development for multiple project portfolios
- Conducted comprehensive market and brand performance analysis
- Drafted reports, creative briefs, presentations and social media content for targeted campaigns
- Achieved highest Agency assessment score of 72% for British American Tobacco
- Collaborated with team to secure Silver for Jameson at 2021 LAIF Awards
- Led successful digital campaigns for major brands
Customer Care Representative
Ecobank Nig LTD
Lagos, Nigeria
02.2020 - 02.2021
- Handled client interactions for High Net Worth banking customers
- Recorded complaints, requests and enquiries from HNIs using bank's CRM system
- Handled Dispute Management System to swiftly resolve failed transactions for high-net-worth clients
- Liaised with Interswitch to investigate and resolve Ecobank Credit Card concerns promptly
- Executed high-volume transaction confirmations for high net worth clients of the bank.
- Followed up with clients to confirm the resolution of their complaints and enquiries.
Education
B.Tech - Transport Mgt & Tech
Ladoke Akintola University of Technology
Oyo State Nigeria 01.2011 - 01.2018
WASSCE -
Christ the King Catholic College
Ogun State Nigeria 01.2004 - 01.2010
Skills
- Research and information management
- Client Relationship Development
- Creative thinking
- Campaign coordination
- Project Management and Leadership
- Influencer Engagement Strategies
- Social media campaign management
- Time management
- Strong communication abilities
- Conflict Management
Certification
- Advanced Marketing Communications Certificate, APCON
- The Winning Strategy Certificate, Henley Business School
- Diploma in Customer Service
- Certification in Customer Service Skills
- National Youth Service Corp Certificate
- Health and Safety Management 1, 2 & 3 Certificate
- Introduction to Google Digital Skills
Timeline
Brand Manager
X3M Ideas
01.2022 - 01.2025
Customer Care Representative
Ecobank Nig LTD
02.2020 - 02.2021
Brand Executive/Assistant Brand Manager
X3M Ideas
01.2020 - 01.2022
B.Tech - Transport Mgt & Tech
Ladoke Akintola University of Technology
01.2011 - 01.2018
WASSCE -
Christ the King Catholic College
01.2004 - 01.2010
- Advanced Marketing Communications Certificate, APCON
- The Winning Strategy Certificate, Henley Business School
- Diploma in Customer Service
- Certification in Customer Service Skills
- National Youth Service Corp Certificate
- Health and Safety Management 1, 2 & 3 Certificate
- Introduction to Google Digital Skills
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