IAN WILSON
Peterborough
Summary
Dynamic sales professional with expertise in new business sales and B2B selling, leveraging direct sales experience to drive revenue growth. Demonstrates effective communication and product knowledge, complemented by strategic planning and organisational skills. Proficient in CRM utilisation and account management, fostering strong customer relationships through rapport building and internal collaboration. Committed to achieving sales forecasting targets while maintaining a self-motivated approach to career advancement within the industry.
Overview
23
23
years of professional experience
Work history
Area sales executive
Evri
Peterborough
2026.03 - Current
- Managed accounts effectively, preventing any potential issues or conflicts.
- Drove revenue growth by identifying and capitalising on new business opportunities within territory
- Built strong relations with key stakeholders, fostering long-term partnerships and collaboration.
- Maintained detailed records of sales activities for better planning and forecasting.
- Worked closely with management to develop effective sales strategies and plans.
- Delivered presentations, resulting in increased product understanding and interest among potential clients.
New Business Sales Executive
Royal Mail/ Parcelforce worldwide
PETERBOROUGH
2025.06 - 2026.03
- Generating sales by prospecting leads, cold calling and closing deals.
- Establishing clear communication channels with customers, keeping them informed about new products, and services.
- Sharing comprehensive brand and product knowledge to maximise sales.
- Effective pipeline management and forecasting.
- Playing a key role in winning new business through the preparation and presentation of compelling proposals and pitches.
- Identifying customers needs through effective questioning techniques
- Within this job role, I am also a member of the Institute of Sales Professionals.
Sales Executive
Parcelforce Worldwide
PETERBOROUGH
2022.05 - 2025.06
- Sold and onboarded a range of business accounts.
- Identified customer needs through effective questioning, and recommended appropriate products and services.
- Hit sales targets and KPI's by seeking opportunities for operational expansion and new customer acquisition, which helped me not just to hit sales targets but to surpass them. (24/25 financial year finished on 121% to target)
- Negotiated terms and pricing to provide accurate quotes and information to secure opportunities.
- Developed and maintained strong relationships with clients to foster repeat business and referrals.
- Established a structure and clear way of working to work effectively and efficiently.
Customer Development Manager
ParcelForce Worldwide
Peterborough
2019.08 - 2022.05
- Managed a portfolio of customers.
- Proactively contacting customers to maintain relationships, retain business, and identify new business opportunities, which leads to gaining more share of wallet.
- Established trust and credibility with clients by consistently demonstrated expertise and professionalism in all interactions.
- Provided exceptional service and support, going the extra mile to retain customers.
- Utilised CRM systems to efficiently manage client information and track communication history.
- Conducted regular follow-up meetings with clients to review account performance and adjust strategies as needed.
Customer retention and validation Adviser
IGO4 Insurance
2015.02 - 2019.08
- Make contact to existing customer using internal database
- Explain benefits and promote customer retention
- Cover features, benefits and policy details/ exclusions
- Validate customer documentation
- Working to daily and monthly targets based on number of customers retained
- Delivering a high standard of customer service
- Making sure I'm always achieving my targets
- Helping training new starters and helping them achieve their targets
- I was involved in processing changes and one to one training sessions
- Always maintained and very high scoring on my quality audits
Customer Service adviser
IGO4 Insurance
Peterborough
2013.04 - 2015.02
Production Shop Floor Operator and Inspector
Perkins Engines
Peterborough
2011.01 - 2012.10
- Working on production line to a time scale to assemble the correct parts to the engine
- Ensuring that colleagues were following correct procedure on the production line
Retail Sales Assistant
JJB Sports
Peterborough
2008.11 - 2011.01
- Selling sportswear, sports equipment and leisure accessories
- Generate sales through face to face sales, providing excellent customer service and also to push addon sales and up selling
- Targeted weekly using key performance indicators, on branch sales with individual projects and incentives
- Aware of stock security and control
Sales and Administration
Simplyloftsure
Peterborough
2007.11 - 2008.11
- Selling loft insulation and working towards government upgrades
- Preparing sales reports and general office administration
- Working to monthly targets
- Generating new business through generating leads and cold calling
- Dealing with incoming customer queries and providing excellent customer service
- Booking customer appointments and surveys as follow up to sales leads
- Calling other commercial businesses generating interest in insulation
Stylist and Shop Assistant
Scissors Studio
Deeping
2007.03 - 2007.11
- Making sure that work area was always clean and stocked up
- Helping management with screen or visual aid issues
Trainee Stylist and Shop Assistant
Antony James Hair
Peterborough
2003.09 - 2007.03
Education
NVQ - Business
Stamford College
GCSE - undefined
The Deeping's School
Skills
- New business sales
- B2B selling
- Direct sales experience
- Effective communication
- Product knowledge
- Sales forecasting
- Self-motivated
- CRM utilization
- Account Management
- Customer relationship management
- Internal collaboration
- Rapport building
- Strategic planning
- Organisational skills
Timeline
Area sales executive
Evri
2026.03 - Current
New Business Sales Executive
Royal Mail/ Parcelforce worldwide
2025.06 - 2026.03
Sales Executive
Parcelforce Worldwide
2022.05 - 2025.06
Customer Development Manager
ParcelForce Worldwide
2019.08 - 2022.05
Customer retention and validation Adviser
IGO4 Insurance
2015.02 - 2019.08
Customer Service adviser
IGO4 Insurance
2013.04 - 2015.02
Production Shop Floor Operator and Inspector
Perkins Engines
2011.01 - 2012.10
Retail Sales Assistant
JJB Sports
2008.11 - 2011.01
Sales and Administration
Simplyloftsure
2007.11 - 2008.11
Stylist and Shop Assistant
Scissors Studio
2007.03 - 2007.11
Trainee Stylist and Shop Assistant
Antony James Hair
2003.09 - 2007.03
GCSE - undefined
The Deeping's School
NVQ - Business
Stamford College