Summary
Overview
Work history
Education
Skills
Affiliations
Custom
Personal Information
Certification
Timeline
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Ian Smith

Ian Smith

Newcastle under Lyme ,Staffordshire

Summary

Accomplished professional with expertise all aspects of retail management and business development. Decades of experience in growing and managing retail departments and store operations. A dedicated team leader that inspires a team to achieve the tasks at hand.

Overview

25
25
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work history

Retail Sales Director

Paragon Management
Stoke-on-Trent, Staffordshire
11.2020 - 03.2025
  • Directed day-to-day work of 60 employees and motivated teams to deliver KPIs.
  • Develop and implement sales strategy for retail teams.
  • Recruit and develop junior management retail teams.
  • Sales reporting and with full P&L analysis to shareholders.
  • Established budgets based on historical, current and forecasted business data.
  • Maintained organisational compliance with applicable legislation and regulations.
  • Partnered with management team to optimise operations and reduce costs.

National sales manager

Shimano
Coventry, Midlands
10.2016 - 11.2020
  • Recruit and train internal and external sales teams.
  • Reporting weekly to the international head office on full operations and sales of the UK business.
  • Responsible for growing UK market via sales teams. (doubled UK business in 3 years)
  • Management of UK P&L.
  • Implemented new CRM systems for streamlined operations.
  • Coordinated successful sales events for greater brand exposure.
  • Piloted the launch of new products, contributing to portfolio diversification.
  • Drove the expansion into new geographies, enabling access to untapped markets.
  • Led negotiations on large-scale contracts, securing lucrative deals.

General manager

Ian Smith and sons Vehicle sales
stoke on trent, Staffordshire
12.2008 - 09.2016
  • Implement sales strategy
  • Purchasing of retail vehicles
  • Implementation of marketing campaigns
  • To boost vehicle sales, developed compelling sales pitches tailored to individual customer needs;.
  • Introduced new sales tactics to boost vehicle sales.
  • Liaised with sales team, improved communication between departments.
  • Calculated profit and loss information to enable accurate financial analysis and forecasting.
  • Oversaw profit and loss accounts to ensure fiscal responsibility.

General sales manager

Knights BMW
stoke on trent, Staffordshire
02.2004 - 12.2008
  • Prepared and oversaw employees' work schedules to meet sales targets.
  • Collaborated with sales team to identify upsell opportunities and meet sales targets.
  • Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
  • Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
  • Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
  • Communication between departments to streamline the full sales process

Sales executive

Rybridge/Swansway Audi
stoke on trent, Staffordshire
06.2000 - 02.2004
  • Maintained detailed records of all customer interactions in CRM system, facilitated smooth operations and improved customer management.
  • Increased product visibility by creating compelling sales displays.
  • Implemented up-selling techniques, boosted revenue growth.
  • Enhanced customer loyalty with exceptional after-sales service.
  • Regularly exceeded sales targets through diligent follow-ups and consistent perseverance.
  • Utilised persuasive communication skills for successful deal closures.

Education

GCSEs - English, Maths

Holden Lane high school
09.1990 - 06.1995

Skills

  • Team Leadership
  • Budget management
  • Strategic planning
  • Retail marketing knowledge
  • Retail software proficiency
  • Stock management
  • Store Management
  • Operational sales management
  • Customer relationship management

Affiliations

  • I really enjoy going to the gym and playing golf.

Custom

Personal Information

Certification

BMW accredited sales manager

Timeline

Retail Sales Director

Paragon Management
11.2020 - 03.2025

National sales manager

Shimano
10.2016 - 11.2020

General manager

Ian Smith and sons Vehicle sales
12.2008 - 09.2016

General sales manager

Knights BMW
02.2004 - 12.2008

Sales executive

Rybridge/Swansway Audi
06.2000 - 02.2004

GCSEs - English, Maths

Holden Lane high school
09.1990 - 06.1995

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Ian Smith