Summary
Overview
Work history
Education
Skills
Accomplishments
Timeline
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Ian Paton

Chichester,West Sussex

Summary

Senior Alliance Sales Director with a track record of exceptional success within hyper-growth software ecosystems. Proven skills of creating, building and driving partner engagement plans to deliver accelerated revenue growth and mutual outcomes. This expertise is backed by a detailed understanding of the diverse regional approaches required to succeed with EMEA's leading technology consulting and delivery firms to align with their unique organisational models. Leadership experience of working in global matrix led organisations to set a localised territory strategy to deliver against global corporate objectives. Recognised with national and international awards for exceptional results and the depth of relationships from CXO to delivery teams

Overview

22
22
years of professional experience

Work history

Director Alliances

Snowflake
London
11.2022 - Current

Setting and executing the strategy for Snowflakes most strategic partners across the UK and Ireland

  • Owning and building senior business leader relationships across both client-facing and technology teams
  • Driving deal pipelines for 'sell with, to and through' by leading activity across the respective sales organisations
  • Localising the global partner program and strategies for in-region outcomes
  • Setting and managing impactful mutual KPI's and performance metrics
  • Building the joint why story to differentiate and accelerate the partnership
  • Internal advocacy for channel growth and investment from SVP to client-facing teams


Achievements

  • Rebuilt engagement strategy from opportunistic to strategic
  • Refined and tiered partner program to prioritise and focus high high-performing partners
  • Delivered the highest partner attach rate across the developed markets
  • Exceeded 50% YoY growth for both 2023 & 2024

Global Alliance Manager

Boomi
Global
07.2020 - 11.2025

Leadership for Boomi's most strategic global partnership

  • Tripled the joint business over 2 years
  • Built an engagement model and methodology that was rolled out across the key partnerships in the wider channel
  • Only non-American based Global Lead across the company

EMEA Alliance Manager

Boomi
London
10.2018 - 07.2020

Leading Boomi's key EMEA GSI Alliance Relationships

  • Recruited into role by EMEA SVP for sales, who previously ran Informatica EMEA
  • Promoted into a global role on the back of results and a new engagement model
  • Team leader for EMEA channel business, working with Global VP

GSI Leader UK & Ireland

Informatica
London
01.2017 - 10.2018

Ran Informatica's UK GSI Alliance, sell with, too and through strategy and execution across the territory

  • Rebuilt in-region partner program when cloud and on-premise business were combined
  • Only EMEA partner manger to attend 2015 & 2016 Achievers Club

EMEA Cloud Partner Leader

Informatica Cloud
London
01.2015 - 12.2016

Building the Channel across EMEA for the newly launched cloud portfolio

  • Recruited by competitor to build EMEA partner network for new cloud offering, which was growing 250% PA

EMEA Partner Leader

Mulesoft | Salesforce
London
01.2014 - 12.2014

Responsible for setting the strategy and execution for key partner expansion across EMEA territory

VP Alliances & Partners SaaS & Cloud Solutions

Integritie
London
09.2012 - 12.2013

Start-up to launch the first global FileNet Cloud offering

  • Responsibility to build, launch and recruit the partner program and channel from inception to operation
  • Ran a team of three global partner recruiters whilst owning and leading the individual partner relationship

Channel and Alliance

IBM
London
01.2004 - 09.2012

Various channel and direct sales roles

  • Sales Manager, Growth Markets | Jan 2011 - Sep 2012
  • GSI Alliance Manager | Jan 2005 - Dec 2010
  • Manager - Channel Team | Jan 2004 - Jan 2005
  • Client Manager Technology Resell | Jan 2003 - Jan 2004

Education

Certified IBM Client Manager -

IBM

Business Insight and Analysis -

London School of Economics

Graduate IBM Sales School -

IBM

Charted Institute of Purchasing & Supply Advanced -

University of Staffordshire

BA Business & Finance 2-1 -

University of Bournemouth

A-Levels X 3 -

North South Cheshire College

Skills

  • Building and executing engagement and go-to-market plans to exceed high growth objectives
  • Localising the global partner program for EMEA in-region outcomes
  • Converting opportunistic relationships into strategic methodologies and frameworks to deliver repeatable and scalable solutions
  • Developing and leveraging relationships from CXO through to delivery teams
  • Alignment with internal sales, technical and leadership teams to deliver mutual outcomes, opportunity generation and forecasting with partners
  • Passionate advocate for driving greater investment and sales alignment across the business

Accomplishments

Snowflake | Global Sales Club 2024, 2023 EMEA Channel lead of the year

Boomi | Sales Club 2020 & 2022

Informatica | Achiever Club 2015 & 2016

IBM | 2011 Golden Circle, IBM’s premier worldwide recognition award

IBM | 3 x Achiever Club




Timeline

Director Alliances

Snowflake
11.2022 - Current

Global Alliance Manager

Boomi
07.2020 - 11.2025

EMEA Alliance Manager

Boomi
10.2018 - 07.2020

GSI Leader UK & Ireland

Informatica
01.2017 - 10.2018

EMEA Cloud Partner Leader

Informatica Cloud
01.2015 - 12.2016

EMEA Partner Leader

Mulesoft | Salesforce
01.2014 - 12.2014

VP Alliances & Partners SaaS & Cloud Solutions

Integritie
09.2012 - 12.2013

Channel and Alliance

IBM
01.2004 - 09.2012

Certified IBM Client Manager -

IBM

Business Insight and Analysis -

London School of Economics

Graduate IBM Sales School -

IBM

Charted Institute of Purchasing & Supply Advanced -

University of Staffordshire

BA Business & Finance 2-1 -

University of Bournemouth

A-Levels X 3 -

North South Cheshire College
Ian Paton