Summary
Overview
Work history
Education
Skills
Timeline
Generic
Ian Morris

Ian Morris

Tynemouth,Tyne and Wear

Summary

Top producing manager and sales professional experienced in the Oil and Gas, Petrochemical, Mining, Marine, Pharmaceutical, Water, Pulp and Paper, Food and Beverage Industries. Dynamic communicator who consistently exceeds goals and company expectations. Motivated Manager/Director with 25 years of managing and mentoring both internal and external staff. Recognised for assessing operational needs and developing solutions to save costs, improve revenues, and drive customer satisfaction. Resourceful and well-organised with excellent leadership and team building record.

Overview

29
29
years of professional experience

Work history

International Sales Director

Pioneer Pump Limited
Ipswich, Suffolk
05.2024 - Current
  • Working with a small team of Directors I am responsible for all commercial activity for EMENA within the company reporting directly to the Managing Director
  • Leading a team of sales and marketing staff and offering individually tailored support, motivation and guidance to all.
  • Developed both short and long term sales and marketing strategies with clear goals and a methodology to monitor the progress.
  • In conjunction with the Managing Director and Finance Director setting financial forecast and budget per region considering product, industry, political and economic climate to ensure the growth is realistically achieved.
  • Setting team KPI's with regular meeting to ensure these are being met.
  • Implemented CRM system
  • Organise training workshops (in-house for staff and customers).
  • Involvement with new product development and voice of the customer.
  • Setting marketing, advertising and exhibition goals and budgets.
  • Organising and hosting weekly sales meetings and in attendance, with involvement, of the daily production meeting.
  • Creating reports and presenting competitor activity (acquisitions, pricing, special deals, new product introduction etc) on a regular basis to the Senior Management team
  • Appraising and updating the SOP, monitoring NCR's and ensuring customer satisfaction is met.
  • Various aspects of HR with interview selection, works council and grievance policies.
  • Sales and profit margin has exceeded the annual target set and is due to do so again this year 2025 by 6% with the UAE being the highest growth region.
  • I have a hands-on approach and work with my team in the regions to present the Pioneer Pump portfolio whilst maintaining key accounts and being tasked with "owning" the Middle East hence setting up new partners in the GCC and visiting regularly to present to the O&G operators/owners in addition to the various construction companies and municipalities based here.

Group Sales and Marketing Director

Roofings
Lubowa, Uganda
01.2020 - 02.2024
  • Overall responsibility for Sales and Marketing for both domestic and export markets
  • Responsible for 48 staff and 5 distributors
  • Developed and recommended product positioning, customer support and pricing strategy to produce the highest possible long term market share as well as alignment with production and trading capacity considering new product integration.
  • Implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for all products and services
  • Reviewed and updated sales policies improving overall team performance.
  • Organised on going product training, planned staff sales technique training (owning the customer, selling up, FAB's, ROI/cost of ownership, asking leading and open questions, challenging the argument).
  • Orchestrated multi-channel advertising initiatives, enhancing reach to potential customers.
  • Influenced change management initiatives that streamlined business processes effectively.
  • Fostered a culture of innovation within teams leading to fresh marketing ideas and concepts.
  • Spearheaded sales team to achieve higher performance levels.
  • Enhanced brand visibility by strategizing and executing impactful marketing campaigns throughout East Africa.
  • Roofing's, at the time of my employment, were the largest steel factory in East Africa supplying within Uganda, South Sudan, DRC, Tanzania, Rwanda and Kenya. With a turnover in excess of 320m USD business grew predominantly with the introduction of new products such as TMS rebar and protective road railings.
  • Shortly before my departure back to the UK for family reasons I succeeded in the vendor approval for the Tilenga project allowing the supply for all construction steel by Roofing's for the civil's and CPU facility, at the brownfield stage of build for the Total and CNOC joint venture.

Sales Director

Legrand SEICO Electrical Industries
Jeddah, Kingdom of Saudi Arabia
06.2018 - 01.2020
  • Responsible for sales and profitability of the Legrand CMS & EL business throughout the Middle East and Asia.
  • Lead EPC and major end user specification through regular visits and presentations to Design, Project and Procurement throughout the regions.
  • Hold weekly/monthly meetings with production, supply chain, finance, engineering and sales to ensure targets are being met (financial, quality, delivery, overheads and payments)
  • Presenting forecasting, budgets, P&L.
  • High level customer negotiation involving T&C' and LD's etc.
  • Assist in identification of potential project targets and develop direct accounts through direct networking and industry contacts.
  • Negotiate distributor contracts and instruct project pricing parameters.
  • Develop and manage the KSA/Gulf/Asia sales team (4 internal/8 external staff and distribution).
  • Implement CRM system (Salesforce)
  • Organize seminars and training.
  • Liaise with marketing to update website and literature.
  • Project tracking and market analysis.
  • Cable Management Systems - Cable Ladder, Tray, Channel, Fittings & Hardware.
  • Cable glands.
  • Earthing and Lightning - Air (termination network, terminal, rods, bases), conductors, fixings, clamps.
  • Earth (electrodes, rod clamps), inspection pits, exothermic welding systems.
  • Surge Protection Devices.
  • All above to UL, EN & IEC.
  • Clients: Aramco, Petronas, KNOC, Sonatrach, Sinopec, KOC, PDO, ADNOC, SABIC, CNOO, CNPC, Sembcorp, ExxonMobil...….
  • EPC's: Jacobs, SNC Lavelin, TR, Saipem, HHI, Daewoo, Petrofac, Intecsa, Snamprogetti, SHI, Technip FMC, McDermott, Modec, L&T, Technip, Posco, Wood Group, Samsung, Lamprell, Subsea7, KBR......
  • Current projects being bid/executed Marjan (5 offshore/12 onshore), Fadhilli, Jazan, Thai Oil CFP, DUQM, Bapco, GAP, Berri, Bir Seba, Dalma, Hail, Ghasha, Salalah, King Salman Maritime.
  • Resided in Jeddah, KSA.
  • 65m SAR Turnover
  • Factory closure due to Legrand shift in business to concentrate on wiring devices.

Business Development Manager UK & Europe

GPT Industries
St Neots, UK
12.2015 - 05.2018
  • Responsible for driving the business strategy and execution including outlining plans and targets for customer growth for Pikotek flange isolation gaskets.
  • Driving specific value proposition and providing research, market trends, market conditions, competition and pricing.
  • Liaising between Houston, Denver, Middle East, Asia and UK operations.
  • Identifying new product direction and coordination.
  • Expand and supporting business through strategic company partnering (20+) ensuring planning, target customers and forecast is reached.
  • Support new product commercialization efforts.
  • Optimize revenue, price and profit.
  • Visit Oil and Gas operators to drive specification activities on a structured program.
  • Presenting engineered solutions to operators, EPC's and MEP's.
  • Seminars and “Lunch and Learns” organized at both operators and contractors.
  • Clients include Shell, Total, BP, Maersk, Statoil, Phillips Conoco, Apache, Tallisman, Chevron, Valero, Bluewater, Repsol, Saipem, Botas, GALP, ADCO, TCO, Technip, Statoil, Fluor, Jacobs and many, many others.
  • Successful projects: Khurais, Fadhili, Rapid, Umm Lulu, Future Growth, KOC GC-24, Lower Fars, Culzeon, to name a few…
  • Dealing with Procurement, Project, Corrosion Protection, Reliability, Production and Maintenance departments.
  • Reason for leaving: Redundancy (UK factory closure due to relocation to Denver).

Regional Sales Manager

AW Chesterton
Boston, USA
11.2010 - 12.2015
  • Directing, appointing and managing both the end user sales team and distribution within the region for all sealing product lines to ensure a market competitive position and increase sales for mechanical seals (Pumps and Agitators), systems (Barrier and Flush), Hydraulic and Pneumatic seals (Cylinders), packing and live loading (Pumps, Block and Control Valves)
  • Developing area sales objectives, strategies and tactics within company guidelines and submitting marketing actions on a supportive basis.
  • Identify and utilize the technical support functions necessary to meet the regional business volume, units and mix objectives.
  • Recruiting, training and counselling the Sales Engineers, apprising them of the latest product launches, marketing strategy plans and sales tactics.
  • Assign territory, accounts and budget within the area.
  • Prepare a formal annual marketing and sales plan for the assigned region which includes booking projections, expense budgets and performance objectives.
  • Assist the sales team and distributors to adequately plan and budget for orders booked.
  • Monitor call frequency and territorial route maps through regularly scheduled trips within the region.
  • Advise and assist in achieving established performance objectives.
  • Appointing meetings with key technical contacts to ensure product specification for project and MRO opportunities.
  • Reporting directly to the CEO.
  • My role consists of 70% travel and 30% office.
  • Dealing with industries such as Automotive, Aerospace, Oil and Gas, Utilities, Pharmaceutical, Chemical, Power, Mining, Minerals, Steel, Pulp and Paper, Food and Beverage.
  • Reason for leaving: Headhunted for new challenge.

Sales Manager

Trouvay and Cauvin
Oldham, United Kingdom
06.1996 - 09.2010
  • Managing sales staff of 3 internal sales and 5 external sales engineers
  • Presenting financial forecasts and budgets (UK and export)
  • Staff product training, joint visits, key customer presentations, contract negotiation, T&C's, LC's.
  • Hold Monthly sales meetings and implement CRM system
  • Pipe, Valves, Pumps and Fittings
  • Presented "Valve Selection Criteria" to the IMECHE (Stockton University)
  • Set KPI's
  • Manufacturers represented: Vanadour, Gestra, Asahi, GF, Marvac, Bray, Ari Armaturen, Armstrong Steam equipment and many more.
  • Industry sectors: Fossil Fuel, Water, Pharma, Chemical, Food and Beverage, Automotive and many others.
  • Initially employed as North East Sales Engineer and promoted to UK Sales Manager
  • Selling direct to existing key customer accounts with an emphasis to increase new customer accounts throughout the UK and export.

Education

NVQ Level 1 - Low Emission Sealing - Pumps and Valves

Chesterton Sealing Systems
Boston

Diploma - Business Studies

North Tyne College of Further Education
1986

Sizing steam systems/condenate return systems/humidification/HW systems

Armstrong Steam Systems
Belgium

Leadership Training for Managers

Dale Carnegie
Leeds
2013

Skills

  • Full P&L Responsibility
  • Forecasting
  • Mentoring
  • Business Strategies
  • Presenting
  • Strong Verbal Communication
  • Team Management
  • Powerful Negotiator
  • Market penetration strategies
  • Data analysis and reporting

Timeline

International Sales Director

Pioneer Pump Limited
05.2024 - Current

Group Sales and Marketing Director

Roofings
01.2020 - 02.2024

Sales Director

Legrand SEICO Electrical Industries
06.2018 - 01.2020

Business Development Manager UK & Europe

GPT Industries
12.2015 - 05.2018

Regional Sales Manager

AW Chesterton
11.2010 - 12.2015

Sales Manager

Trouvay and Cauvin
06.1996 - 09.2010

Diploma - Business Studies

North Tyne College of Further Education

NVQ Level 1 - Low Emission Sealing - Pumps and Valves

Chesterton Sealing Systems

Sizing steam systems/condenate return systems/humidification/HW systems

Armstrong Steam Systems

Leadership Training for Managers

Dale Carnegie

Similar Profiles

Create profile
Ian Morris