Summary
Overview
Work history
Education
Skills
Timeline
Generic

Ian Crumbie

Salisbury

Summary

Results-oriented professional with experience across lead generation, market insights, and outbound/inbound sales. At UPS Capital, I support UK and European markets through strategic prospecting and insight-led optimisation, analysing the sales teams trends and performance to improve pipeline quality. Previously at MaxOptra, I booked over 150 qualified meetings, developing a strong understanding of B2B sales cycles, sales campaigns and outbound prospecting. I combine both these skill sets to further benefit marketing and sales teams.

Overview

7
7
years of professional experience

Work history

Lead Generation Analyst

UPS Capital
Remote
2025.11 - Current

Drive prospecting through market insight initiatives to support the LDR pipeline across the UK and Europe

  • Identify and qualify prospects using internal databases, Linkedin Sales Navigator, Apollo.io and Zoominfo
  • Upload 300 targeted leads per week into Salesforce, ensuring accurate data and industry alignment
  • Monitor lead performance by collaborating with LDRs
  • Collaborated across departments for cohesive report development.

Business Development Executive

MaxOptra
Brighton, Brighton and Hove
2023.05 - 2025.11
  • Booked over 150 meetings with 36% qualification rate, showcasing strong prospecting and relationship-building skills
  • Identified and contacted businesses to promote MaxOptra's route optimisation software, focusing on companies with their own delivery fleets
  • Used different propecting tactics which included cold outreach and targeted email campaigns using Apollo.io
  • Sourced new leads creatively and effectively while adhering to budget constraints.

Online Assistant

Sainsbury's
2022.07 - 2023.05
  • Responsible for maintaining a high pick speed and ensuring timely delivery of customer orders
  • Demonstrated excellent time management skills in coordinating and prioritizing orders to meet customer needs
  • Maintained strong attention to detail in ensuring the accuracy and quality of items for customers shopping
  • Demonstrated adaptability and flexibility in working in a fast-paced environment.

Telethon Fundraiser

University of Brighton
2022.02 - 2022.04
  • Represented the university in fundraising for students in hardship, showcasing good telephone manners and communication skills.

Sole Trader

Self Empllyed
2019.01 - 2021.01
  • Managed a limited-item online shop, including buying and selling goods and managing profit and loss accounts
  • Developed strong independent working skills and adaptability to changing environments in an online setting.

Education

Bachelor of Science - Business Management with Marketing

University of Brighton
Brighton
2020.09 - 6 2023

A-Levels - Business, History and Sociology

Peter Symonds College Winchester
Winchester, Hampshire
2017.09 - 6 2019

GCSEs -

St Joseph's Catholic School
Salisbury, Wiltshire

Skills

  • Business development and lead generation
  • Client engagement and relationship building
  • Effective communication skills
  • Adaptability across industries
  • Time management and multitasking
  • Salesforce proficiency
  • Results-oriented mindset
  • Dataset analysis

Timeline

Lead Generation Analyst

UPS Capital
2025.11 - Current

Business Development Executive

MaxOptra
2023.05 - 2025.11

Online Assistant

Sainsbury's
2022.07 - 2023.05

Telethon Fundraiser

University of Brighton
2022.02 - 2022.04

Bachelor of Science - Business Management with Marketing

University of Brighton
2020.09 - 6 2023

Sole Trader

Self Empllyed
2019.01 - 2021.01

A-Levels - Business, History and Sociology

Peter Symonds College Winchester
2017.09 - 6 2019

GCSEs -

St Joseph's Catholic School
Ian Crumbie