Ian Bacon

Manager of the Key Accounts team, with 5 direct reports. Covering all of the Nisa Key Accounts in England, Scotland & Wales.

• Promote Nisa as the lead symbol group, & work with my team to manage organic growth for our retailers
• Key Accounts covers convenience stores, supermarkets, Independent fascia retailers & forecourts.
• Nisa are also the main holiday park supplier in the UK, servicing Bourne Leisure, Center Parcs & JJ Wilson.
• 59 retailers with 614 stores. Responsible for sales of c£300m.
• Forecourts is the biggest area of growth within Key Accounts & apply the strategy to continue this growth.
• Works closely & successfully with the Recruitment managers to recruit new retailers from our competitors
• Nisa Retail lead for the implementation of the HFSS legislation
• Nisa Retail lead for the Too Good To Go partnership
• The retail lead for the Team KPI, ensuring that all of the team feedback using the Talkback sessions.
• Monitor competitors & feedback to the senior Nisa team on any improvements we need to make

Responsible for managing relationships with 10 Nisa Key Accounts who own 47 stores, covering the South East of England.

• Sales from my accounts were worth £42m in 2019, +4.2% on the previous year
• 9 new stores opened in 2020, including new retailers integrated into Nisa during lockdown
• Promoted the full launch of Co-op products to increase own brand presence.
• Promote NPD’s to all Key Accounts
• Work closely with accounts on refurbishments & upgrades of their stores, plus support the strategy for their business going forward.
• Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
• Resolved escalated issues and liaised with clients to restore satisfaction and promote retention.
• Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.

• Drove insights for strategic planning and development.
• Maximised impact of displays by researching and incorporating latest lifestyle, demographics and design trends.
• Applied historical and seasonal analysis findings to inform range strategy development.

• Optimised store performance through continuous evaluation of existing processes and identifying improvement opportunities.
• Built brand loyalty by promoting company loyalty schemes, hosting events and engaging with repeat customers.
• Monitored stock levels and wrote timely order supply requests to replenish merchandise.
• Exceeded sales targets consistently by assisting customers in selecting and purchasing merchandise.
• Achieved stock availability of 99.8%
• Enforced licensing laws, health and safety regulations and all regulatory guidelines and legislation at all events.
• Led regular staff performance reviews to provide guidance and support for individual development.
• Completed opening and closing procedures each day.

• Responsible for leading and co-ordinating numerous internal and external stakeholders in order to deliver Multi Site Investment Projects on time and to budget at any location in the U.K.
• Opened 18 Core stores and 8 Convenience stores nationwide, ranging in size from 1,400 sqft to 30,000 sqft. Refurbished a further 10 stores
• Launched two new commercial initiatives to the Waitrose business - External Horticulture and Outdoor Seating
  Managed the installation of self scan checkouts into 15 stores
• Opened the first cashless branch at Sky TV headquarters
• Prince2 Foundation project management qualification

• Compared supplier risks to make balanced, strategic purchasing choices.
• Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.
• Followed industry trends and set pricing strategies to maximise business returns.
• Enforced service standards to maintain establishment reputation for excellence.
• Created seasonal sales plans with varying stock and promotional strategies.