Iain Coleman
Kirkintilloch
Summary
An award-winning sales professional with over 15 years' experience within the advertising, energy, human resources and marketing industries with the ability to work effectively in high pressured, target driven environment and the ability to exceed all targets. Reliable and trustworthy who is meticulous and methodical within his approach and a hunger and desire to always outperform and over achieve.
Overview
9
9
years of professional experience
Work history
Business development executive
WorkNest
06.2024 - Current
- These were extremely varied roles in which I liaised with a diverse selection of external prospective clients from a wide range of sectors within the SME market like Care and Construction being my main focus but not limited
- It was my responsibility to setup highly qualified meetings for our business development managers to go out and present our Health & Safety and HR service
- This was done via cold calling, social media, email marketing and networking
- Managing and developing relationships with business owners, directors and senior HR personnel, to engage and ultimately arrange a meeting to present our service offering
- Constantly looking for opportunities while building strong relationships with our business development managers
- Taking a very disciplined approach to KPI's, making a minimum of 65 outbound calls per day, sending at least 20 emails and doing a minimum of two hours talk time per day
Business Consultant
Impact Marketing
11.2023 - 05.2024
- This role involves offering innovative media solutions to SME's, to help them to grow and transact with their customers and showcase their products and services
- It was my responsibility to bring on new business and to retain and grow existing customer accounts, and involves ongoing management of my accounts
- By fully understanding their business, I provide marketing solutions on the following platforms SEO, Mobile, Social Media, PPC and Websites
- Responsible for five New Business Sales Consultants
- Ensured both Digital Growth Revenue Target and Retention Targets were delivered and all KPIs were consistently achieved
- Ensured all KPIs were met and were both financially and customer focused, making sure every customer received an excellent experience whether high or low spend customers
Business Development Consultant
Citation ISO
08.2022 - 11.2023
- These were extremely varied roles in which I liaised with a diverse selection of external prospective clients from a wide range of sectors within the SME market like Care and Construction being my main focus but not limited
- This was done via cold calling, social media, email marketing and networking and existing client base
- Managing and developing relationships with business owners, directors and senior HR personnel, to engage and ultimately discuss the benefits of ISO standards
- Following up at key areas throughout the sales cycle, finding clear reasons to buy and presenting the benefits to that organisation and proposing quotes and follow up and close
- Taking a very disciplined approach to KPI's, making a minimum of 50 outbound calls per day, sending at least 20 emails and doing a minimum of two hours talk time per day
Business Development Manager
Ground Control
02.2022 - 08.2022
- To make outbound calls to target new business, professionally outlining the full range of Ground Control Services
- To secure leads in accordance with the targets set and ensure the CRM package is used and kept up to date
- To respond to inbound enquiries in a timely fashion and to clarify the purpose of the enquiry so that Ground Control's reputation with the enquirer is enhanced
- To follow leads generated through to quote & proposal stage
- Making outbound contacts, including calls, and targeting new business regarding our total service offering across all divisions that sit within Ground Control
- Securing new sales order intake from customers/prospects within an agreed range of services and within an agreed range of values
- Providing support to the rest of the team to meet and exceed targets maintaining a good working relationship always
- To participate in all campaigns (inbound or outbound) to secure new meetings for the team, logging all activity in CRM and keep records up to date
- Notifying the bid team of any upcoming tenders
- Checking competitor websites and keeping your team abreast of the latest information
Business Development Consultant
Citation
11.2017 - 01.2022
- These were extremely varied roles in which I liaised with a diverse selection of external prospective clients from a wide range of sectors within the SME market
- It was my responsibility to setup highly qualified meetings for our business development managers to go out and present our Health & Safety and HR service
- This was done via cold calling, social media, email marketing and networking
- Managing and developing relationships with business owners, directors and senior HR personnel, to engage and ultimately arrange a meeting to present our service offering
- Following up at key areas throughout the sales cycle, finding clear reasons to buy and presenting the benefits to that organisation
- Sticking to a clear territory plan while being able to adapt with new trends and new sector wins, constantly looking for opportunities while building strong relationships with our business development managers
- Sourcing of new prospects, adding a minimum of 50 new records per week to Salesforce, leveraging already established partnerships within highly profitable sectors
- Taking a very disciplined approach to KPI's, making a minimum of 70 outbound calls per day, sending at least 20 emails and doing a minimum of two hours talk time per day
Business Development Consultant
Croner
06.2017 - 11.2017
- These were extremely varied roles in which I liaised with a diverse selection of external prospective clients from a wide range of sectors within the SME market
- It was my responsibility to setup highly qualified meetings for our business development managers to go out and present our Health & Safety and HR service
- This was done via cold calling, social media, email marketing and networking
- Managing and developing relationships with business owners, directors and senior HR personnel, to engage and ultimately arrange a meeting to present our service offering
- Following up at key areas throughout the sales cycle, finding clear reasons to buy and presenting the benefits to that organisation
- Sticking to a clear territory plan while being able to adapt with new trends and new sector wins, constantly looking for opportunities while building strong relationships with our business development managers
- Sourcing of new prospects, adding a minimum of 50 new records per week to Salesforce, leveraging already established partnerships within highly profitable sectors
- Taking a very disciplined approach to KPI's, making a minimum of 70 outbound calls per day, sending at least 20 emails and doing a minimum of two hours talk time per day
Business Development Executive
S1 Jobs
12.2016 - 06.2017
- Within my role as a consultant, it was my job to promote the s1 brand throughout Scotland bringing new business to s1 to advertise vacancies on the s1 platform by tailoring products to clients
- Business Development: ability to identify and develop opportunities leading to new sales opportunities and creation of new revenue streams
- Sales and Account Management strategic methods to up-sell during account management to maximise revenue: proficient new business generator and skilled at finding
- Networking: expert at forming relationships with C-Level executives to influence and positively impact their business decisions
- Negotiating: adept at strategic negotiating in business to ensure maximum profit margins are achieved and also ensure the potential client is satisfied, thereby winning their loyalty and return custom
Digital Sales Manager
Optimize UK
01.2016 - 12.2016
- This role involves offering innovative media solutions to SME's, to help them to grow and transact with their customers and showcase their products and services
- It was my responsibility to bring on new business and to retain and grow existing customer accounts, and involves ongoing management of my accounts
- By fully understanding their business, I provide marketing solutions on the following platforms SEO, Mobile, Social Media, PPC and Websites
- Responsible for five New Business Sales Consultants
- Ensured both Digital Growth Revenue Target and Retention Targets were delivered and all KPIs were consistently achieved
- Improve sales capability of all Account Managers through group training, individual coaching and structured follow up
- Ensure colleagues all had high support and high challenge to demand the best from them
- Creating the right team environment to allow everyone to be at his or her best
- Ensured all KPIs were met and were both financially and customer focused, making sure every customer received an excellent experience whether high or low spend customers
- Responsible for the recruitment strategy for the business while creating an induction process and training material
Skills
- B2B sales experience
- Influence and persuasion
- Leadership qualities
- Salesforce CRM
- Opportunity identification
- Client acquisition
- Negotiation tactics
- Product knowledge
- Lead generation
Custom
- Over Achieved Citation
- Top performer S1, Citation & Croner
- Promoted to team leader in Croner
Timeline
Business development executive
WorkNest
06.2024 - Current
Business Consultant
Impact Marketing
11.2023 - 05.2024
Business Development Consultant
Citation ISO
08.2022 - 11.2023
Business Development Manager
Ground Control
02.2022 - 08.2022
Business Development Consultant
Citation
11.2017 - 01.2022
Business Development Consultant
Croner
06.2017 - 11.2017
Business Development Executive
S1 Jobs
12.2016 - 06.2017
Digital Sales Manager
Optimize UK
01.2016 - 12.2016
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