Summary
Overview
Work History
Education
Skills
SUMMARY
Hobbies & Interest
Timeline
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HUSSEIN AKINS

Summary

Issue: High net worth clients were disengaging and lapsing.

  • Solution: Led an email campaign, generating £1.6m in transferred assets. Created an automated trigger for high-net-worth clients.

Issue: Data silos blocked personalised campaigns.

  • Solution: Collaborated with MarTech to unify CRM data, boosting personalisation and increasing email engagement by 20%.

Issue: Low email open and click-through rates hurt retention.

  • Solution: Ran A/B tests on subject lines, content, and timing, raising open rates by 25% and click-throughs by 18%. Introduced dynamic segmentation for targeted messaging, improving retention

Overview

4
4
years of professional experience

Work History

CRM Manager/ Senior CRM Executive

Octopus Money
London
09.2023 - Current
  • Oversee B2C communication via Customer.io and support B2B communication in HubSpot.
  • Develop, execute, and optimise automated email journeys to drive lead generation, sales conversion, and retention.
  • Lead the creation of a customer lifecycle journey, mapping touchpoints, opportunities, and strategies at each stage.
  • Design and test personalised email campaigns, leveraging data insights for continuous optimisation.
  • Build reporting dashboards for senior management to track KPIs and assess ROI.
  • Line manage a Content Writer, ensuring alignment between CRM strategy.
  • Ensure data quality, segmentation, and GDPR compliance, maximising CRM effectiveness.
  • Manage email segmentation, collaborating with stakeholders to enhance targeting and efficiency.
  • Execute the CRM strategy, from large-scale campaigns to ongoing lifecycle management, including ideation, setup, analysis, and reporting.
  • Utilise customer data insights to inform business decisions and drive growth.
  • Lead A/B and multivariate testing, improving engagement and retention.
  • Enhance CRM performance by implementing automated customer journeys and personalised communication strategies.


Senior CRM Executive

Shelter Charity
London
07.2022 - 09.2023
  • Develop and implement test-and-learn strategies, including A/B and multivariate testing, to optimise conversions.
  • Oversee the production of BAU multichannel communications, from ideation to optimisation.
  • Design and execute personalised welcome journeys using triggers and dynamic content.
  • Monitor and report on CRM performance, identifying areas for improvement.
  • Create workflows in Adobe Campaign and set up dashboards to track key metrics.
  • Edit and build HTML emails, ensuring quality execution.
  • Compile and share weekly email performance reports with stakeholders.
  • Develop email campaigns and workflows based on stakeholder briefs.
  • Conduct training on CRM best practices, platform usage, and controls.
  • Develop marketing plans aligned with department strategies to boost engagement and retention.

CRM Executive

Wowcher
London, Wa​tford
07.2021 - 07.2022
  • Generate and distribute daily and weekly reports to teams and department heads, providing insights to enhance customer understanding.
  • Utilise Excel and Adobe Analytics, with the flexibility to work with reporting tools like Cordial as needed.
  • Deliver weekly presentations to the EU team, analysing customer behaviour and CRM activities across markets.
  • Support the scheduling of email newsletters, app notifications, and social media posts.
  • Use Adobe Photoshop to edit supplier images, ensuring alignment with brand and website graphic guidelines.

Digital Marketing Executive

Gift Universe Group Ltd
01.2021 - 07.2021
  • Produce daily/weekly reports with customer insights for teams and department heads.
  • Utilise Excel, Adobe Analytics, and other reporting tools like Cordial.
  • Present weekly EU team updates on customer behaviour and CRM activities.
  • Assist in scheduling email newsletters, app notifications, and social media posts.
  • Edit supplier images in Adobe Photoshop, ensuring brand consistency.

Education

Certificate of Higher Education - Law (LLB)

University of Hertfordshire

Skills

  • HTML and email development
  • Market research and competitive analysis
  • CRM strategy and optimisation
  • Customer journey automation
  • Marketing campaign execution and reporting
  • Data analysis and segmentation (SQL, Redshift, Excel, Adobe Analytics)
  • CRM tools (Customerio, HubSpot, Dynamics 365, Adobe Campaigns)
  • A/B and multivariate testing
  • Product marketing and communications
  • GDPR compliance and data management

SUMMARY

CRM Manager skilled in strategic insights, data analysis, and custom reporting. Experienced in enhancing technical and organisational skills. Seeking a challenging role for growth and development.

Hobbies & Interest

  • Head of DEI at Octopus Money
  • Public speaking & networking events
  • Gym & football
  • Travel & cultural exploration
  • Volunteer work & mentorship
  • Playing chess

Timeline

CRM Manager/ Senior CRM Executive

Octopus Money
09.2023 - Current

Senior CRM Executive

Shelter Charity
07.2022 - 09.2023

CRM Executive

Wowcher
07.2021 - 07.2022

Digital Marketing Executive

Gift Universe Group Ltd
01.2021 - 07.2021

Certificate of Higher Education - Law (LLB)

University of Hertfordshire

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