HUSSAM IBRAHIM
Key Account Manager - Ecommerce & Modern Trade
Riyadh
Summary
Results-oriented sales professional with a proven track record of success spanning over 10 years in FMCG. Adept at driving revenue growth, building client relationships, and implementing strategic sales initiatives. Skilled in building lasting partnerships with clients and cross-functional teams, resulting in increased customer performance. Known for tackling challenges head-on and finding creative solutions to complex sales and operational issues. Committed to ongoing professional development, remaining up-to-date with industry best practices.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Business Development & E-commerce Manager
Al Madinah Heritage - PIF. KSA
11.2023 - Current
- Build strategic partnerships with Key e-retailers through design & implementation of robust annual joint business plans.
- Manage online platforms, ensuring high functionality and user satisfaction.
- Monitoring key performance indicators (KPIs) such as website traffic, conversion rates, average order value, and customer acquisition cost. Analyzing data to identify trends, opportunities, and areas for improvement.
- Conduct business reviews with e-retailers and set way forward to achieve mutual objectives.
- Support demand planning by ensuring accurate forecasting in alignment with financial and supply chain teams.
- Key Achievement:
- Overachieved 2024 e-commerce sales target by 115% through strategic channel management and digital activations.
- Positioned e-commerce as a core revenue stream, with the channel contributing 10% of total company sales.
- Successfully launched our brand - Milaf across all major e-commerce channels including pure players, marketplaces, quick commerce, and omni-channel platforms.
Ecommerce Sales Lead
Mondelez International. KSA
01.2020 - 11.2023
- Leading relationship with key e-retailers focusing on achieving sales target, developing strong partnership with customers, and analyzing the business performance to identify sales growth, market share, category performance and competitive landscape.
- Implement BDA/JBP deliverables at 100% with indicated timelines.
- Lead the execution of new product launches, ensuring on-time adoption and availability across key e-retailers.
- Led flywheel strategy enhancements (assortment, availability, content, search, and activation).
- Financial reconciliation, ensure timely collection of customer receivables, & quarter financial reconciliations.
- Key Achievement:
- Drove double-digit revenue growth in ecommerce channel through strategic planning, optimized operations, and data-driven execution.
- Led the end-to-end execution of A+ content across all e-commerce platforms, positioning the company as the first in its category to reach 100% A+ content compliance.
- Improved service level to 90%.
- Recognized as a top-performing employee in 2023 for outstanding in budget control, contributing to cost savings and optimized digital investments.
Senior Key Accounts Executive
Mondelez International. KSA
11.2018 - 01.2020
- Managing sales and phasing the sales achievement for each quarter as per commitments.
- Leading the perfect store KPI's for al Othaim (national).
- Resolved client issues promptly to ensure long-term partnerships.
- Led sales operations and trade marketing execution for Al Othaim Market.
- Key Achievement:
- Consistently exceeded annual sales targets by 15–20%.
- Led successful implementation of Perfect Store KPIs, improving overall availability to 90%, increasing Share of Shelf by 3% for chocolate, 5% for biscuits, and 3% for cheese, while achieving 100% execution across Al Othiam National.
Key Accounts Sales Executive
Mondelez International. KSA
11.2013 - 11.2018
- Responsible for Sales process & Targets achievement.
- Organizing sales visit focusing on stock availability & visibility, SOS and displays seeking opportunities to increase sales.
- Key Achievement:
- Consistently exceeded annual sales targets by 15–20%.
- Recognized as the top-performing employee in 2017 for achieving the highest sales and the highest Perfect Store KPI scores within the Al Othaim team.
Biller Coordinator
Dr. Sulaiman Al-Habib Medical Group. KSA
04.2012 - 06.2013
- Responsible of inpatient procedures, finance and follow up with insurance companies.
Education
BACHELOR OF BUSINESS - International Business
Limkokwing University of Creative Technology
Kuala Lumpur 01.2009 - 11.2011
Skills
- Sales Planning & Negotiation
- Business Development
- Data Driven & Data analysis
Certification
Comprehensive Marketing Diploma, Mastery Academy
Timeline
Business Development & E-commerce Manager
Al Madinah Heritage - PIF. KSA
11.2023 - Current
Ecommerce Sales Lead
Mondelez International. KSA
01.2020 - 11.2023
Senior Key Accounts Executive
Mondelez International. KSA
11.2018 - 01.2020
Key Accounts Sales Executive
Mondelez International. KSA
11.2013 - 11.2018
Biller Coordinator
Dr. Sulaiman Al-Habib Medical Group. KSA
04.2012 - 06.2013
BACHELOR OF BUSINESS - International Business
Limkokwing University of Creative Technology
01.2009 - 11.2011
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