Hunain ayoob
Edinburgh,Edinburgh
Summary
Digital Marketing professional with experience in content creation, website management, email marketing, social media, SEO, and campaign reporting. Skilled in supporting ecommerce and digital marketing activities through content optimisation, CRM campaigns, analytics, and performance tracking. Eager to contribute to the Digital Marketing Executive role at Busy B, bringing strong attention to detail, commercial awareness, and a proactive approach to delivering engaging digital experiences and supporting business growth.
Overview
3
3
years of professional experience
Work History
Digital Communications Assistant
Wealth Street Pvt Ltd.
Karachi, Pakistan.
07.2025 - 12.2025
- Created, scheduled, and published engaging content across Instagram, LinkedIn, and YouTube, contributing to campaigns that increased social media engagement by 22% over a 6-month period.
- Maintained and optimised website content through a CMS, updating blogs, landing pages, news articles, and campaign content while implementing SEO best practices, including metadata and alt tags, contributing to a 15% increase in organic traffic.
- Monitored campaign performance and produced social media analytics reports, identifying content trends that enhanced average post reach by 18%.
- Collaborated with marketing team on content planning, marketing communications, and ensuring brand consistency across digital platforms.
Social Media & Content Assistant
Pakistan Telecommunications Authority
Islamabad, Pakistan
02.2023 - 05.2025
- Coordinated content calendars and published across Instagram, LinkedIn, and YouTube, contributing to 12% follower growth.
- Produced written, visual, podcast, video, graphics, and photo content aligned with organisational campaigns, activities, and audience engagement goals.
- Supported podcast production, editing, and video editing, ensuring timely content delivery that met brand standards and aligned with marketing objectives.
- Managed audience enquiries and facilitated online engagement through professional, timely digital communications.
Marketing & Communications Intern
Press Network of Pakistan
Islamabad, Pakistan
08.2024 - 09.2024
- Supported integrated marketing campaigns by creating and scheduling digital content, contributing to a 20% increase in campaign engagement.
- Wrote and proofread marketing communications and digital content, contributing to CMS and social media best-practice guidelines to enhance publishing consistency across teams.
- Updated website pages, blogs, articles, and alerts using a CMS, enhancing content accuracy, accessibility compliance, and SEO optimisation.
- Collaborated on projects and campaign activities, supporting effective content delivery and audience engagement objectives.
Education
Master of Science - MSc Digital Marketing
• Heriot- Watt University Edinburgh
Edinburgh, EDH 2026 - 2027
Bachelor of Science - BS-ENGLISH
• Bahria University
Karachi 2021 - 2025
Skills
- Social Media Marketing
- Social media strategy
- Content creation
- Email Marketing & CRM
- SEO optimisation
- Digital analytics
- Analytics & Reporting
- Brand management
Timeline
Digital Communications Assistant
Wealth Street Pvt Ltd.
07.2025 - 12.2025
Marketing & Communications Intern
Press Network of Pakistan
08.2024 - 09.2024
Social Media & Content Assistant
Pakistan Telecommunications Authority
02.2023 - 05.2025
Master of Science - MSc Digital Marketing
• Heriot- Watt University Edinburgh
2026 - 2027
Bachelor of Science - BS-ENGLISH
• Bahria University
2021 - 2025