Hugo Joseph

WP Group, Marlow
I served as a key point of contact for client and centre marketing queries, building strong working relationships with retail teams and ensuring alignment across departments.

• Support Account Managers and Directors in delivering end-to-end marketing campaigns by briefing creative teams, coordinating with internal departments (Design, PR, Social), and liaising with external partners and suppliers.
• Assist in the planning, execution, and reporting of integrated marketing campaigns and in-store events, ensuring they meet commercial objectives, and enhance customer experience.
• Generate and contribute to creative, sales-driven campaign ideas, including personalized and experiential retail activations.
• Manage project timelines and budgets, maintaining a high attention to detail while delivering work that meets quality standards and client expectations.
• Maintain and update the Marketing Finance Budget Sheet, track campaign performance, and communicate key initiatives and results to internal stakeholders.
• Produce campaign materials and documentation, including status reports, monthly updates, and post-campaign reviews.
• Participate in brainstorming sessions, supporting strategic thinking and innovation, while also managing daily campaign logistics and delivery.

Key Skills: Campaign coordination|Retail marketing |Client communication |Budget tracking |Creative development |Stakeholder collaboration | Reporting |Project management |Tools: Excel, PowerPoint, and Synergist.

Graduate Marketing Executive – [Company Name], UK, US Food & Beverage Distribution.|[Dates] Supported the launch and growth of U.S. beverage brands in the U.K. market, including Calypso Lemonade, Warheads, and GFuel. Played a key role in B2B and B2C trade marketing, brand development, and communications.

• Acted as a primary brand contact, both internally and externally, ensuring a consistent brand tone and messaging.
• Developed trade marketing materials and brand decks for major clients, including Tesco, MFG, and Booker Wholesale.
• Created briefs for external creative agencies, and reviewed and refined final outputs.
• Produced sales enablement tools, including sales data presentations, and POS planning.
• Managed POS execution: sourcing from brand catalogues, briefing new designs, and conducting in-store audits.

Marketing Consultant – Freelance, Music Production, and Events.| London |Jun 2021 – Dec 2022: Supported the growth of a rising music production and events company through targeted marketing and content strategy.

• Increased ticket sales and social media engagement through tailored marketing campaigns.
• Designed creative content formats for social media and event promotion.
• Developed innovative event concepts and marketing ideas for both in-house and client-led events.