Hugo BURBAN
London,United Kingdom
Summary
Strategic consultant with expertise in driving revenue growth and leading teams. Proficient in market trend analysis and digital campaign management, with a strong track record of enhancing client relationships. Skilled in programmatic trading and account planning, dedicated to delivering business performance through innovative solutions.
Overview
14
14
years of professional experience
3
3
years of post-secondary education
Work history
Regional Partnership Director
VIOOH
London
03.2020 - 08.2025
- Company Overview: (Out-of-Home - Programmatic)
- Managing and leading team in charge of programmatic development of French, APAC and Benelux region
- Provide service, consultative approach and support to Digital-Out-Of-Home media owner enabling business, ensuring optimum platform knowledge and usage, and driving overall revenue growth for client.
- Lead and support revenue and account planning for clients while creating conditions for business growth.
- Coordinate product feedback and ensure up to date knowledge and training of all platform features.
- Plan and execute quarterly strategic and operational business reviews to evaluate needs, strategic direction and identify growth opportunities.
- Manage all day-to-day client operations with focus on delivering world-class account management service.
- Delivered fastest £1M revenue achievement for client after Programmatic activation.
Senior Account Strategist / Team Lead
Criteo
London
07.2014 - 03.2020
- Company Overview: (Display, Paid Social)
- Maintain, optimise and up-sell digital acquisition campaigns for top UK Tier 1 clients across retail, travel through data analysis and strategic consultancy.
- Strongly involved in development of Criteo email new functionalities including testing, selling and knowledge sharing.
- In charge of leading and advising UK email account strategist team, setting-up processes to provide highest quality of service to existing clients.
- Responsible of the production including partnering with sales team and setting-up processes to reduce implementation time. (successfully decreased from 6 to 2 months allowing business growth)
- Liaising on weekly basis with Central team to enhance sales tool and management process.
- Working diligently with sales engineers on troubleshooting technical issues and optimising campaign through creative and innovative solutions in order to deliver value to partners.
- Developed robust analytical skills, working closely with data analysts to understand user behaviour, campaign data and turning market trends into compelling insights and strategies, as well as managing A/B tests.
- Capacity to build close relationship with clients and understand their business requirements, issues and future plans and so, set-up and manage campaign accordingly to guarantee success.
- Demonstrated ability to work in challenging environment with high level of pressure.
- Previously worked as Technical Solution Engineer providing strong technical knowledge including HTML and JavaScript.
Key Account Manager
Tedemis
Paris
10.2012 - 07.2014
- Company Overview: (Webmarketing- Email Retargeting)
- Contributed to Tedemis growth via effective campaign management and quick campaign
- Helped sales team by defining retargeting plan based on advertiser problematic.
- Responsible of the implementation process including tag management, campaign set-up, and email design. Deadline-oriented.
- Maintain, optimise and up-sell digital acquisition campaigns for top advertisers across High-tech, Telecom and House improvement/furniture verticals.
- Developed aptitude to understand advertisers business objectives and manage their retargeting campaign accordingly.
- Demonstrated ability to work in fast-paced and result driven environment.
Director Marketing Assistant
RENAULT
09.2011 - 03.2012
- Company Overview: (Car manufacturer)
- Daily management of Renault.lu website
- Undertook competitor monitoring of Luxembourgish market, providing insight on competitors marketing-mix.
- Development of direct Marketing plan for launch of innovate Electric Car: Renault Z.E.
- Creation and Events Management
Education
Master degree - Business administration
University of Macau
Macau 09.2010 - 06.2011
Post Graduate degree - International management and business studies, International Marketing
ISCID Dunkerque - ULCO
09.2008 - 05.2010
Bachelor degree - International business and marketing, East/West business studies
University of Vaasa
Vaasa 09.2007 - 06.2008
Skills
- Strategic consultancy
- Revenue growth
- Team leadership
- Market trend analysis
- Google Analytics
- Programmatic trading
- Digital campaign management
- Data analysis
- Account planning
- Client relationship management
- Sales strategy formulation
- Digital marketing knowledge
- Microsoft Office pack
- Relationship Management
Timeline
Regional Partnership Director
VIOOH
03.2020 - 08.2025
Senior Account Strategist / Team Lead
Criteo
07.2014 - 03.2020
Key Account Manager
Tedemis
10.2012 - 07.2014
Director Marketing Assistant
RENAULT
09.2011 - 03.2012
Master degree - Business administration
University of Macau
09.2010 - 06.2011
Post Graduate degree - International management and business studies, International Marketing
ISCID Dunkerque - ULCO
09.2008 - 05.2010
Bachelor degree - International business and marketing, East/West business studies
University of Vaasa
09.2007 - 06.2008
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