Horace Chow
Oxford
Summary
I am an organised and reliable events and coordination professional with experience supporting international virtual, hybrid and in-person convenings. I have worked closely with senior speakers, engineers and sponsors, managing registrations, communications, live sessions and technical set-up across multiple platforms. I am confident using systems such as Swoogo, Workbooks, Zoom and Brella, and I stay calm when troubleshooting issues during live events. I enjoy working in collaborative environments, take pride in being detail-focused, and care about delivering events that feel inclusive, well run and meaningful for participants.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Sales & Marketing Executive
Thinking Software
06.2025 - 01.2026
- 1. Coordinated all necessary logistics and materials for attending trade shows, demonstrating hands-on experience in event planning and execution.
- 2. Led marketing campaigns specifically for existing customers, focusing on customer retention and engagement.
- 3. Managed all aspects of Google Ads and analytics to optimise online visibility and track campaign performance.
- 4. Created a range of marketing materials, including brochures, training videos and promotional content, to support sales and communication efforts.
Event Sales Executive
Global Water Intelligence
02.2024 - 06.2025
- 1.• Planned and delivered international virtual and hybrid events, coordinating all stages from preparation to live delivery.
• Worked closely with senior industry leaders, engineers and sponsors to organise speakers, schedules and technical set-up.
• Managed registrations and attendee data using Swoogo and Workbooks, keeping records accurate and up to date.
• Supported attendee communications and online engagement through Brella.
• Ran live sessions using Pigeonhole, moderating Q&A, polls and audience interaction.
• Provided on-the-day technical support and troubleshooting to ensure events ran smoothly.
• Delivered events on Zoom, Webex and Google Meet, managing screen sharing, AV settings and speaker transitions.
• Compiled attendance lists and post-event reports for analysis and follow-up. - Worked independently in fast-paced environments while maintaining strong attention to detail.
Engagement Assistant
Student Enterprise
08.2022 - 02.2024
- 1. Facilitating students' entrepreneurial endeavors through comprehensive support and guidance in business startups.
- 2. Project: Promoting student funding initiatives to support individuals facing financial challenges via Instagram and Facebook.
Digital Marketing Executive
Natural Health Ltd
10.2021 - 08.2022
- 1. Project: Revamping the company website www.naturalhealthworld.co.uk using Woocommerce and Shopify.
- 2. Grow the Instagram account (@manuka.honey.direct) organically from 200 to 5,000 followers within one year.
- 3. Leveraging analytical insights to assess and interpret sales trends, and devising targeted promotional campaigns.
- 4. Executing successful product launches for Manuka Honey and demonstrating expertise in product management.
Front of House Assistant
Lake District Country Hotels
06.2021 - 10.2021
- 1. Orchestrating and coordinating weddings, conferences, and diverse special events with meticulous attention to detail.
- 2. Employing innovative marketing strategies on social media platformLeveraging analytical insights to assess and interpret sales trends, and devising targeted promotional campaigns.
- 3. Supervising comprehensive new staff training programs for seamless onboarding and integration.
- 4. Excelling in restaurant and bar management.
Digital Marketing Intern
GaoTek
06.2021 - 10.2021
- 1. Orchestrating and coordinating weddings, conferences, and diverse special events with meticulous attention to detail.
- 2. Employing innovative marketing strategies on social media platformLeveraging analytical insights to assess and interpret sales trends, and devising targeted promotional campaigns.
- 3. Supervising comprehensive new staff training programs for seamless onboarding and integration.
- 4. Excelling in restaurant and bar management.
Education
Bachelor of Science (BSc) (Hons) - International Hospitality and Tourism Management
University of Surrey
01.2019 - 01.2023
Skills
- Data Analysis - Advanced data analytical skills of Google Analytics, Force24 & Excel
- Event coordination and Promotion - Planned and promoted virtual and hybrid events, managing registrations, speaker coordination, attendee communications and live session support
- Office Applications - Proficient use of Office Applications, including Microsoft Word, Excel, PowerPoint, Outlook
- CRM & Platform Experience: Proficient in HubSpot, Zoho, Mailchimp, Salesforce, Workbooks, Swoogo, Strapi, and Beti for sales tracking, event management, content updates, and user data management
- Account Management - Our sponsorship tracker from this year’s conference shows a renewal rate of 75% Majority of my clients are C-level Executives
- Linkedin Skill Assessment Badges - SEO, Microsoft Excel, Google Analytics, Microsoft Word, Microsoft Outlook, Microsoft PowerPoint
LANGUAGES
English (Fluent)
Mandarin (Fluent)
Cantonese (Fluent)
French (Basic)
Spanish (Basic)
RELEVANT PROJECTS
Collaborated as part of a two-person team to lead sponsorship efforts and contribute to the development of conference agendas. Partnered with co-moderators and end users, including representatives from Intel, Samsung, and Texas Instruments, to shape the agenda. Managed sponsorship outreach, converting prospects into leads and securing invoices. Oversaw logistical planning for exhibitors and sponsors. Finalised conference financials, exceeding the target pipeline by generating $200,000 in additional revenue., Redesigned delegate acquisition and partnership approach at GWI: Generated £1.4M in delegate sales revenue for Global Water Summit 2025, exceeding the £1.2M target by £200K through strategic outreach, upselling, and securing large group packages with companies such as TAQA Water., Redesigned media partnerships approach in GWI: Within two months of taking ownership, Updated the conference bulletin to align with brand standards, launched a fully optimized event page on Beti, and implemented improved meta tagging, resulting in a 300% increase in web traffic and significantly improved Google search rankings., Personal Project: Developed and designed the 'Energy Cup,' an edible coffee cup. Conducted comprehensive market research, data analysis and created relevant launching strategies. Currently securing funds for market launch due to its immense potential in the target market.
Timeline
Sales & Marketing Executive
Thinking Software
06.2025 - 01.2026
Event Sales Executive
Global Water Intelligence
02.2024 - 06.2025
Engagement Assistant
Student Enterprise
08.2022 - 02.2024
Digital Marketing Executive
Natural Health Ltd
10.2021 - 08.2022
Front of House Assistant
Lake District Country Hotels
06.2021 - 10.2021
Digital Marketing Intern
GaoTek
06.2021 - 10.2021
Bachelor of Science (BSc) (Hons) - International Hospitality and Tourism Management
University of Surrey
01.2019 - 01.2023