Holly Yates
Worcestershire
Summary
Software Implementation Consultant with over 8 years of experience within the marketing technology industry, including the last 5 years delivering software solutions and supporting enterprise clients through content marketing and digital transformation projects.
Having progressed from Junior Configurator to Implementation Consultant, I bring a strong combination of technical expertise, stakeholder management and project delivery experience.
Skilled in requirements gathering, solution design, workflow implementation and Storyteq platform consultancy, with a proven track record of delivering successful projects for global organisations including Abbott, Heineken, Essity and Avolta.
Recognised for building strong client relationships, leading the creation of Storyteq's Canopy Bootcamp videos and delivering solutions that improve business processes, user adoption and operational efficiency.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work history
Implementation Consultant
Storyteq
Birmingham (Hybrid)
2024.01 - Current
- Lead end-to-end implementations for enterprise clients, ensuring successful delivery from requirements gathering to go-live and hypercare support.
- Act as the primary point of contact through the implementation lifecycle, building strong relationships with clients and managing stakeholder expectations.
- Collaborate with internal teams, including Product, Front End Development and Training teams to deliver client-focused solutions and resolve issues.
- Manage multiple concurrent projects, coordinating timelines and prioritising tasks to ensure successful outcomes and customer satisfaction.
- Deliver user acceptance testing (UAT), training sessions and knowledge transfer workshops to support platform adoption and long-term client success.
- Successfully delivered large-scale implementation projects for global organisations including Abbott, Heineken, Essity and Avolta.
- Supported Abbott's EMEA platform rollout and V4 transition, coordinating stakeholders across multiple regions and contributing to a successful deployment.
- Led Heineken's transition to a new platform version, implementing new workflows and onboarding processes that streamlined operations and improved user experience.
- Delivered a Hashcode integration and new product content workflow for Essity, enhancing processes and streamline ways of working.
- Managed Avolta's platform migration project, ensuring a smooth transition and successful user adoption.
Senior Configurator
Storyteq
Birmingham
2023.01 - 2023.12
- Managed and mentored a team of three Configurators and Junior Configurators, providing guidance, support and technical expertise while maintaining a responsibility for a portfolio of client projects.
- Led the creation and development of the Canopy Bootcamp training material, producing video content that continue to be widely used across the business for onboarding and development.
- Configured complex platform solutions and end-to-end workflows for global clients including Heineken, M&S and ASOS, ensuring requirements were delivered in line with business objectives and best practice.
- Worked closely with clients anf internal stakeholders to understand requirements, troubleshoot issues and deliver scalable, high-quality solutions.
- Maintained comprehensive project and solution documentation, ensuring information remained accurate, up to date and effectively communicated to relevant stakeholders.
- Supported knowledge sharing and continuous improvement initiatives across the team, helping to develop standards, best practices and technical capability.
Configurator
Storyteq
Birmingham
2020.09 - 2023.12
- Configured platform solutions and workflows for a range of enterprse clients.
- Worked closely with project teams to gather requirements and deliver solutions aligned to client needs.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Account Executive / Manager
Inspired Thinking Group
Birmingham
2017.09 - 2020.08
- Supported client accounts including Puma and Heineken, developing a strong understanding of marketing operations, campaign delivery and client relationship management.
- Supported IWG during a client transition period, managing high volume of activity in a fast-paced environment.
- Managed client-facing campaign projects for Rank, acting as a primary point of contact and ensuring successful delivery of marketing initiatives.
Education
BTEC - BTEC Level 3 Extended Dipoma in Business
Worcester Sixth Form College
Worcester 2015.09 - 2017.06
GCSEs - Including English and Mathematics
Heathfield Knoll School
KidderminsterSkills
- Implementation Delivery
- Stakeholder Management
- Requirements Gathering
- Solution Design
- Project Coordination
- Client Relationship Management
TECHNICAL SKILLS
Storyteq Platform Consultancy, Content Marketing Platform (CMP), Digital Asset Management (DAM), Workflow Optimisation, API Integration Workflows (Postman), Technical Scoping, Legacy System Upgrades, User Acceptance Testing (UAT)
TOOLS AND TECHNOLOGIES
Jira, Confluence, Monday.com, Lucidchart
Affiliations
- Crossfit and functional fitness training
- Running and endurance events
- Travel and exploring different cultures
Timeline
Implementation Consultant
Storyteq
2024.01 - Current
Senior Configurator
Storyteq
2023.01 - 2023.12
Configurator
Storyteq
2020.09 - 2023.12
Account Executive / Manager
Inspired Thinking Group
2017.09 - 2020.08
BTEC - BTEC Level 3 Extended Dipoma in Business
Worcester Sixth Form College
2015.09 - 2017.06
GCSEs - Including English and Mathematics
Heathfield Knoll School