Holly Orchard

I played a key role in boosting the brand's visibility and engagement by editing and translating images using Photoshop, ensuring our content resonated across various markets. I created engaging videos and Reels to connect with our audience on social media. Additionally, I conducted SWOT analyses to assess our market performance, leading to more targeted and effective marketing strategies. My efforts in influencer outreach successfully generated leads by collaborating with influencers who aligned with our brand, helping us reach our ideal audience.

• Created engaging content on Instagram across multiple companies owned by Rustins for example Briwax International and Oven Mate
• Edited and curated visual and written content for social media posts, ensuring brand consistency and quality.

• My role extends from crafting coffee to dealing with fast turn arounds and difficult customers
• The high-traffic periods I have experienced have refined my time management and team work skills
• Whilst undertaking my role as barista, I proactively put myself forward for a development course 'Coffee Master Academy' to deepen my understanding of roasting, sustainability practices and the industry itself.

• In my role as Head Waitress, I typically managed a team of 6 in which I had to ensure seamless restaurant operations
• This job provided me with new experiences in dealing with conflict resolution as well as leadership responsibility.

• Commencing my employment journey at 15, the early exposure in the work place has allowed me to develop soft skills including strong communication, work ethic and teamwork which have remained beneficial when carrying over to other positions.