Holly Nelson
Overview
7
7
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Commercial Executive
ITV Productions
Television Centre, White City, London
06.2022 - Current
- Established budgets for program activities and controlled expenditure to meet targets.
- Developed marketing plans to support department strategies.
- I have completed the TV Masters course from ThinkBox and obtained a qualification.
- I have attended surgeries with clients and built relationships across various agencies.
- I am solely responsible for managing advertising agency accounts - ensuring their figures are hitting deals that have been contractually agreed.
- Addressed customer issues with compassion and professionalism, ensuring swift, successful resolution.
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Used Microsoft Excel to put together numerical reports for clients.
- Managed brand accounts for clients to a high level
- Obtained a qualification in Media Maths, allowing me to be able to manually calculate costings for spots on ITV's channels.
- Given presentations to the department, showcasing the upcoming programs in the following months.
- I have trained up new staff to a high level, leading to them becoming valued members of the team and progressing to promotion.
- Sold VOD/Linear convergence packages to clients worth millions of pounds worth of revenue; for programs such as Love Island, World Cup and I'm a Celebrity Get Me Out of Here.
- I am part of a sales team that is both proactive and reactive in selling to agencies all ITV assets from linear airtime, VOD, addressable advertising and sponsorship - enabling the creative partnerships team to develop bespoke, creative pitches to clients.
- I advise 8 regional offices on new business guidance and smaller direct client/agency negotiations in line with step-trading strategy.
- I have been responsible for organizing 'Creative advertising breaks', this required brainstorming ideas for themed breaks and liaising with various departments, ITV Studios and regional colleagues.
- Developed strong relationships with other departments such as Trading, partnerships and Traffic.
Commercial Sales Assistant
ITV Productions
Grays Inn Road, London, London
06.2022 - 06.2023
Digital Marketing Apprentice
Kip McGrath
Shenfield
01.2021 - 06.2023
- My role as a Digital Marketing Apprentice at Kip McGrath involved many different responsibilities; some of the many things I worked on during my time here ranged from creating and publishing our termly magazine independently, running a workshop for pre-school children twice a week, building email campaigns, creating leaflets, posters, banners, Facebook adverts & events, planning and setting up referral schemes, building pages on our website, building product tables and much more
- I have been responsible for running various Marketing campaigns, I have used multiple different CRM systems such as KEAP and MailChimp in order to send email campaigns to parents etc
- I have also planned and organised events for the company in order to promote the business and celebrate their 16th birthday, Easter, Christmas and various other holidays
- My job involved constructing multiple word of mouth campaigns and competitions that would assist the development of new customers
- I created and monitored Google Ads on a daily basis, providing reports and amendments in order to improve SEO and generate an increased number of leads to the webiste and social media pages
- I was able to implement my Analytical skills in day to day work by analysing the success of campaigns across social media, the website and Google Ads, therefore giving me an insight into the success rate, meaning that my team and I could impliment this in the future
- Whilst working here at Kip McGrath I have also achieved qualifications in computer coding (JAVA & HTML) and advanced Google analytics
Voulenteer Classroom assistant
Ingrave Johnstone Primary School
Brentwood
10.2020 - 12.2020
- Utilised skills in behaviour management to aid positive, productive classroom environments for optimal learning conditions
- Set up and led creative classroom activities, aiding positive outcomes for pupils
- Supported the teacher in the effective classroom management of 30 pupils
- Organised classroom materials to help teachers prepare for daily instruction and activities
- Used behaviour modelling and specialised teaching techniques to share and reinforce social skills
- Supported student learning objectives through personalised and small group assistance to support classroom instruction
- Retained interest and maximised receptive learning by educating students utilising hands-on instructional techniques.
Sales Assistant
Dorothy Perkins
Brentwood
05.2019 - 12.2020
- Fostered relationships with customers to expand customer base and enhance loyalty and retention
- Received and processed product returns
- Addressed customer inquiries and concerns to facilitate decision-making and minimise anxiety or hesitation
- Provided service with a smile, offering courteous, helpful advice to best-meet customer needs
- Worked with diligence to regularly meet or exceed special targets, including credit card applications, special donations and specific product promotions
- Managed efficient cash register operations, including scanning items, processing payments and issuing receipts
- Opened, shelved and merchandised new products in visually appealing and organised displays for optimal sales promotions.
Sales Assistant
Bonnets Garden Village
Brentwood
04.2018 - 06.2019
- Listened to customer needs and desires to identify and recommend optimal products
- Provided service with a smile, offering courteous, helpful advice to best meet customer needs
- Assisted with cleaning duties to maintain high standards in store hygiene
- Accepted and processed cash, card and mobile payments
- Responsible for cashing up the tills at the end of the day and locking up the office and store.
Education
GCSE's -
St Martins School
09.2013 - 05.2018
A-Levels - undefined
St Martins Sixth Form
09.2018 - 05.2020
Google Analytics Advanced - undefined
Google Academy
04.2021 - 04.2021
Coding - undefined
Baltic Apprenticeships
05.2021 - 05.2021
Principles of Online and Offline Marketing - undefined
Baltic Apprenticeships
07.2021 - 08.2021
Skills
- Ability to Work Under Pressure
- Critical thinking and problem solving
- Decision Making
- Creativity
- Teamwork
- Ability to Multitask
- Customer Service
- Effective Time Management
- Fast Learner
- Communication
- Ability to Work in a Team
- Leadership
- Communication Skills
- Project Management
- Google Analytics - Advanced
- Computer coding- HTML, JAVA SCRIPT ect
- Sales techniques
- Relationship Management
- Business development
- Account management
- Competitor analysis
- Strategic thinking
- Sales goal attainment
- Internet and e-mail marketing
- Brand building
Certification
A-Level Economics A
A-Level Psychology B
A-Level Media Studies Distinction*
GCSE Drama Distinction*
GCSE English Literature A
GCSE English Language A
GCSE Mathematics B
GCSE Business & Economics A
GCSE Media Studies A
GCSE Biology B
GCSE Chemistry C
GCSE Physics C
Timeline
Commercial Executive
ITV Productions
06.2022 - Current
Commercial Sales Assistant
ITV Productions
06.2022 - 06.2023
Principles of Online and Offline Marketing - undefined
Baltic Apprenticeships
07.2021 - 08.2021
Coding - undefined
Baltic Apprenticeships
05.2021 - 05.2021
Google Analytics Advanced - undefined
Google Academy
04.2021 - 04.2021
Digital Marketing Apprentice
Kip McGrath
01.2021 - 06.2023
Voulenteer Classroom assistant
Ingrave Johnstone Primary School
10.2020 - 12.2020
Sales Assistant
Dorothy Perkins
05.2019 - 12.2020
A-Levels - undefined
St Martins Sixth Form
09.2018 - 05.2020
Sales Assistant
Bonnets Garden Village
04.2018 - 06.2019
GCSE's -
St Martins School
09.2013 - 05.2018
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