Summary
Overview
Work History
Education
Skills
Websites
Timeline
References
Generic

Holly Nash

Summary

Dynamic and creative fashion enthusiast with a strong background in influencer outreach, marketing, PR gifting, event execution and personal styling. With over five years of industry education and professional experience, I excel in crafting refined looks, building influential relationships, and executing innovative marketing strategies. With an innate understanding of fashion trends and an eye for detail, I have collaborated with known personalities, created original content, and delivered outstanding results for globally recognised brands. My expertise lies in seamlessly blending creativity and strategy to elevate brand presence. I flourish in delivering exquisite creativity and meeting team goals.

Overview

7
7
years of professional experience

Work History

Influencer Outreach Specialist - Stylist, shopper, PA

Freelance
07.2022 - Current
  • Styled and assisted celebrities for The Brits, Coachella, New York fashion week and other prestigious events.
  • Independently built and managed a diverse client roster, including high profile influencers such as Ella Thomas, Baby Rich, George Morcos and more.
  • Reached out to brands and designers on behalf of my clientele, negotiating gifting, collaborations and loaned pieces.
  • Designed tailored outfits and managed complete event preparations including wardrobe, makeup, hair and photography.
  • Built relationships with talent agents, MUA’s, stylists, costume designers, models, photographers and other creatives.
  • Organised PR gifting for brands like Authenticated HQ to enhance client engagement and brand visibility.
  • Mentored emerging influencers on best practices for content creation and audience engagement techniques.
  • Conducted thorough competitor analysis to identify industry trends and inform future PR initiatives.

Marketing Specialist

FORMS Workwear
01.2024 - Current
  • Company Overview: FORMS is a newly launched luxury scrubs clothing brand, for aestheticians, beauticians, dentists and others within the field.
  • Curated brand ambassador packs, PR gifting plans and influencer collaborations contracts.
  • Managed the behind the scenes logistics of the shoot days and model welfare
  • Analyzed market trends and consumer behavior to refine targeting strategies.
  • Conducted competitive analysis to identify opportunities for product differentiation.
  • Implemented email marketing strategies that improved lead generation and retention rates.
  • Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
  • Strategically planned what renowned practitioners FORMS should collaborate with, both in Dubai and England as the owner lives and operates between the two.

Social Media Manager

LoveTalya
09.2023 - Current
  • Brought in to boost SEO, engagement and achieve social channel optimisation across multiple social platforms
  • Grew the beauty page 40,000 instagram followers in organic growth
  • Developed and executed comprehensive social media strategies resulting in significant increases in engagement, followers, and brand visibility
  • Created visually compelling and SEO-optimised posts, graphics and videos to resonate with target audiences and align with brand identity.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
  • Conducted market research to tailor content to target audience preferences, significantly increasing reach.

Personal Stylist

Swarovski
01.2022 - 07.2022
  • Delivered tailored styling experiences, curating bespoke recommendations for weddings, engagements and milestone events.
  • Created visual styling boards for customer inspiration and team training for encouragement to cross-sell products and maximise VPT.
  • Recognized as a top performer for achieving the highest product sales of their new collection within first two weeks of starting the role.
  • Created visually appealing displays to showcase products, driving engagement and increasing sales opportunities in-store.
  • Trained and mentored junior stylists on best practices for styling techniques and customer interaction strategies.
  • Delivered comprehensive educational presentations on fashion trends, color palettes, and styling techniques to empower clients in making informed choices about their personal style.

Style Advisor

Harvey Nichols
06.2021 - 01.2022
  • Sold and styled products from UK and international designer brands ranging from clothing, shoes, accessories and kids clothing.
  • Had full access to the prestige personal styling suite within the store, which I utilized for customers to have a luxury visit, offering a personal shopping experience where they are welcomed to champagne, hands free shopping and styling advice suited to their needs.
  • Developed strong client relationships through exceptional service, fostering loyalty and repeat business.
  • Collaborated with merchandising team to optimize product displays, driving customer engagement and sales growth.
  • Made personal clients from customers where they were able to contact me through a Harvey Nichols number, to enquire about products, stock updates and guidance, without having to physically be in store.
  • Monitored inventory levels and trends to ensure stock availability aligned with customer demand and preferences.
  • Maintained an organized workspace, ensuring all items were properly labeled, tagged, and ready for presentation on the sales floor.
  • Participated in ongoing training sessions to stay up-to-date on industry trends and enhance professional development.
  • Coordinated appointments with fellow Style Advisors based on availability and expertise.
  • Opened and closed cash registers managing card payment receipts and cash floats.

Event planner/organiser

Complete Avenue
03.2020 - 05.2021
  • In charge of organising schedules, styling of creations and liaising with hosts for a prop making business
  • Managed end-to-end logistics for events, ensuring seamless delivery of custom props for clients
  • Liaised with event planners, production teams and corporate clients to understand their vision and translate it into bespoke prop solutions
  • Oversaw timelines, budgets and capabilities from both parties to ensure ideal and realistic results.
  • Led post-event evaluations, gathering feedback to refine future planning processes and improve outcomes.

Receptionist/Administrator

Tectonics business & design
01.2019 - 09.2019
  • Answered enquiries via telephone and email.
  • Scheduled business meetings.
  • Filed paperwork, organised to the managers preference.
  • Managed the offices diary, keeping the team up to date with upcoming deadlines and business updates.
  • Managed front desk operations, ensuring efficient visitor check-in and appointment scheduling.
  • Facilitated communication between departments, enhancing workflow and information sharing.
  • Coordinated office supplies inventory, maintaining optimal stock levels and vendor relationships.
  • Led initiatives to improve customer service standards, fostering positive client interactions and satisfaction.

Sales assistant

Perfume Shop
07.2018 - 01.2019
  • Full knowledge of products being sold able to distinguish night/day scents and ingredients used.
  • Gift wrapped each item if requested.
  • Able to identify scents by a customers descriptions to offer exactly what they desire.
  • Delivered quality customer service welcoming customers and ascertaining their every need.
  • Worked efficiently under pressure during their busiest Christmas period.

Education

BSc - Fashion Marketing

University of Manchester
06.2025

Diploma - Fashion Business & Management

Fashion Retail Academy
01.2020

Skills

  • Strategic influencer outreach and relationship building
  • Event planning and logistics
  • Creative and original fashion vision and directive
  • Proficient in photo and video editing, along with Excel, InDesign and presenting
  • Data driven decision maker
  • Analytics and SEO
  • Project planning
  • Friendly, positive attitude
  • Teamwork and collaboration
  • Full driving license with car

Timeline

Marketing Specialist

FORMS Workwear
01.2024 - Current

Social Media Manager

LoveTalya
09.2023 - Current

Influencer Outreach Specialist - Stylist, shopper, PA

Freelance
07.2022 - Current

Personal Stylist

Swarovski
01.2022 - 07.2022

Style Advisor

Harvey Nichols
06.2021 - 01.2022

Event planner/organiser

Complete Avenue
03.2020 - 05.2021

Receptionist/Administrator

Tectonics business & design
01.2019 - 09.2019

Sales assistant

Perfume Shop
07.2018 - 01.2019

BSc - Fashion Marketing

University of Manchester

Diploma - Fashion Business & Management

Fashion Retail Academy

References

LoveTalya Owner, Talya: 07368810920

Authenticated HQ Co-owner, Kai: 07960821489

A previous assistant to my styling work, Sienna: 07495354672

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