

Brand-obsessed individual with a commercial recruitment background, looking to move into PR, brand activations and social-first campaign work. I bring three years' hands-on experience planning, filming and delivering UGC content for consumer brands, alongside employer branding, stakeholder management and business development experience from recruitment - giving me drive and delivery in any role I take on. Comfortable owning a brief end to end, from concept and storytelling through to filming, community engagement and performance analysis. Raised across Hong Kong, Tokyo and New Zealand, bringing a genuinely international, culturally curious perspective to brand storytelling.