HOLLY GILLAN
Glenarm,Antrim
Summary
A reliable and creative individual with strong marketing and event management experience, actively seeking new employment. Known for being a dependable team player, agile, resilient, and quick to adapt to new environments. Always eager to take on fresh challenges, bringing an energetic attitude, proven skills, and a collaborative mindset to a dynamic team, with a commitment to continued professional growth.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
Marketing Executive
Antrim Estates Company
Glenarm, Antrim
12.2022 - 12.2024
- Created and scheduled marketing content across social media, email, and the company's website, utilising Meta Business Suite, Mailchimp, and WordPress.
- Directed social media initiatives , boosting brand recognition, loyalty, and engagement across digital platforms.
- Played a key role in the transition of Ocean View Pods , working closely with a colleague to oversee the new booking system, manage pod staff, and launch social media pages to increase exposure and revenues. Organised rotas, handled maintenance, processed bookings/payments, and resolved guest issues for smooth operations.
- Managed event logistics for the Tulip Festival, Camp Dalfest, Halloween, and Christmas. Coordinated visitors, staff, traders, and guests, and advanced acts for Camp Dalfest, handling flights, accommodation, transport, and dressing room riders. Resolved booking and event queries via phone, email, and messenger.
- Developed and refined event strategies , improving visitor engagement. Led PR campaigns, including the Walled Garden's UK "Garden of the Year" win, increasing visibility and visitor numbers.
- Collaborated with a design agency on promotional materials, driving prospects and reinforcing brand appeal.
- Led customer feedback initiatives , gathering insights through surveys and direct feedback, implementing suggestions to improve services and customer satisfaction.
- Handled daily customer enquiries via phone and email, resolving queries efficiently and ensuring satisfaction.
Sales Assistant
Costcutter
Carnlough, Antrim
08.2021 - 12.2022
- Sales assistant responsible for communicating with customers, resolving queries, and ensuring a smooth store experience.
- Handled cash and card transactions , mentored new employees, and securely locked the shop at the end of the shift.
Customer Engagement and E-Marketing Placement
Tourism Ireland
Coleraine, Derry
06.2020 - 06.2021
- Worked under the Central Marketing Division.
- Collaborated on a major project to construct and implement a new NBA Email Automation Programme for consumer emails across all markets, running parallel with the new website.
- Designed, created, and scheduled weekly emails using ZetaHub.
- Reported on email performance statistics for reactivation programmes and board reports.
- Monitored and resolved queries from the wider email marketing team via Zendesk.
- Contributed to the development of Ireland.com through content review and spot-checking.
- Collaborated with ModSquad on quality collaboration packs, ensuring accurate responses to customer queries via email, the community page, and social media.
- Processed and tracked invoices for the team using Microsoft Excel.
Waitress
Glenarm Castle Walled Garden Tearooms
Glenarm, Antrim
04.2017 - 08.2020
- Staff supervisor with leadership, coordination and management responsibilities to ensure customer satisfaction.
Volunteer
Women's Aid ABCLN
Ballymena
05.2019 - 12.2019
- Produced press releases for the company website and assisted in organising company events.
- Contributed to marketing briefs and PR campaigns with Creative Media NI for the Christmas appeal video.
- Qualified in Domestic Violence Training : OCN Level II - Understanding Domestic Violence.
Education
First Class Honours in BSc Communication, Advertising and Marketing -
University of Ulster, Jordanstown
Belfast 09.2018 - 06.2022
A-Level Business Studies -
St Killian's College
A-Level History -
St Killian's College
A-Level Theatre Studies -
St Killian's College
GCSEs -
St Killian's College
Skills
- Social Media Management
- Digital Marketing
- Content Creation
- Branding and Brand Management
- Email Marketing
- Event Planning and Execution
- Press Release Drafting
- Communication and Collaboration
- Creativity and Innovation
- Strong Time Management
- Customer Engagement and Interaction
- Adaptability and Problem-Solving
References
References available upon request.
Timeline
Marketing Executive
Antrim Estates Company
12.2022 - 12.2024
Sales Assistant
Costcutter
08.2021 - 12.2022
Customer Engagement and E-Marketing Placement
Tourism Ireland
06.2020 - 06.2021
Volunteer
Women's Aid ABCLN
05.2019 - 12.2019
First Class Honours in BSc Communication, Advertising and Marketing -
University of Ulster, Jordanstown
09.2018 - 06.2022
Waitress
Glenarm Castle Walled Garden Tearooms
04.2017 - 08.2020
A-Level Business Studies -
St Killian's College
A-Level History -
St Killian's College
A-Level Theatre Studies -
St Killian's College
GCSEs -
St Killian's College
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