Summary
Overview
Work history
Education
Skills
Websites
Accomplishments
Affiliations
References
Timeline
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HOLLY DURN

Lewes,E. Sussex

Summary

Strategic thinker with a passion for building smart, scalable business strategies from the ground up. I thrive on turning C: Suite relationships into long-term partnerships-driving repeat business through trust, value, and consistent delivery. With 20+ years of experience building a new business portfolio of global brands including primarily in Ecommerce / B2B, I've contributed to the growth of companies across the Creative, Media, Digital, and SaaS Agency sectors. Focus is on sustainable pipeline development, client success, and delivering measurable value in a fast-moving, digital-first landscape.

Overview

31
31
years of professional experience

Work history

Growth Specialist

Pi Datametrics
06.2011 - 07.2025
  • Company Overview: SaaS - AI SEO Technology
  • Enhance and execute outbound-led sales strategy focused on opportunity creation, pipeline growth.
  • Head up SDR team, including sales training and mentoring.
  • Created and oversee client & partnership referral-driven growth plan.
  • Oversee analysis of market trends, competitor activities, and customer needs to identify emerging opportunities and target markets.
  • Strong analytical and reporting skills with exceptional attention to detail.
  • Formulating strategies to generate leads through networking, marketing campaigns, and other channels.
  • All round good knowledge of digital/ AI & SEO landscape.

Head of Sales, Marketing & PR

Artillery Design
02.2009 - 05.2011
  • Company Overview: Creative Agency
  • Developed and implemented new business, marketing, and public relations strategies that drove 100% growth for a small creative agency.
  • Initiated and nurtured strategic relationships with key prospects, securing major clients including Disney, National Geographic, and FX.
  • Executed targeted prospecting efforts around pitch rosters and production studios.
  • Led impactful marketing and PR campaigns that generated visibility across top industry publications.
  • Represented the agency at networking and award events, strengthening brand presence and industry connections.
  • Unearthed new target markets, prospective clients and key sector decision-makers.

Marketing and Sales Manager

Video Performance Limited
05.1997 - 01.2000
  • Company Overview: Music Business
  • Created compelling sales pitches to attract potential customers.
  • Fostered strong relationships with key clients for business growth.
  • Analysed market trends with thorough research and data evaluation.
  • Communicated regularly with senior management on progress updates and new initiatives.
  • Established and cultivated partnerships with stakeholders including customers, contractors, consultants and distributors to maximise opportunities.
  • Represented company at events such as trade shows, associations and meetings to promote products and programmes and build working relationships.
  • Developed strategic marketing campaigns, increasing new lead generation and conversion.

TV Sales Executive

ITV
01.1995 - 01.1997
  • Identified new business opportunities that enhanced growth potential of the company.
  • Sold TV rights to international TV distributors.
  • Contract and negotiation skills.
  • Managing producer expectations as main point of contact to Head of Sales.
  • Managed key client accounts meticulously, ensuring consistent delivery of service excellence leading to nurturing long-term partnerships.
  • Established strong relationships with key industry players to expand business reach.
  • Built long-term relationships with customers and generated referrals from existing clients.

Production Assistant

CNN International
01.1995 - 01.1997
  • Coordinated newsroom team meetings for effective communication and project alignment.
  • Negotiated contracts with vendors, ensuring cost-effective services and supplies.
  • Looked after Talent - green room.
  • Handled incoming correspondence, resulting in timely responses and decision-making.
  • Ensured smooth day-to-day operations with diligent oversight of office tasks.
  • Managed schedules for reporters and talent, coordinating daily meetings and travel arrangements.

Education

A' Levels - History, English, Media studies

Ranelagh School

Course - Creative Writing Distinction

City University

Skills

  • Enterprise Software Sales (AI/SEO technology)
  • Business Development Initiatives
  • Sales Training & Mentoring
  • Sales Optimisation and Revenue Growth
  • Client Relationship Building
  • Market Research & Trend Analysis
  • Negotiations & Contract Development

Accomplishments

  • Team Leadership, Build, lead and mentor a dynamic SDR team, fostering a high-performing and collaborative culture while driving individual and team development.
  • SDR activity, Delivered 55% of the sales pipeline vs other channels in the first year and still remains a key generator of opportunities.
  • Growth Plan, Developed & Actioned the company's 'Growth Plan', instrumental in securing vital investment to establish a new SDR programme.
  • Referral and Partnership Strategy, Built and launched a unified referral and partnership strategy generating high-quality opportunities and extending customer lifetime value.

Affiliations

  • Music, Swimming, Gardening, spending time with my wonderful family.

References

References available upon request.

Timeline

Growth Specialist

Pi Datametrics
06.2011 - 07.2025

Head of Sales, Marketing & PR

Artillery Design
02.2009 - 05.2011

Marketing and Sales Manager

Video Performance Limited
05.1997 - 01.2000

TV Sales Executive

ITV
01.1995 - 01.1997

Production Assistant

CNN International
01.1995 - 01.1997

Course - Creative Writing Distinction

City University

A' Levels - History, English, Media studies

Ranelagh School

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HOLLY DURN