Holly Cull

Oversaw portfolio of 250 SaaS clients with £900K ARR, driving renewals, retention, and expansion results.

Regularly accomplished 100% of Gross Revenue Retention (GRR) objectives annually, fostering reliable renewal performance

Cultivated expansion revenue via strategic cross-sell and upsell initiatives aligned with customer objectives and usage insights.

Detected and addressed churn risk through analysis of customer health scores, product adoption, and engagement signals.

Directed onboarding, lifecycle management, and Quarterly Business Reviews (QBRs) to enhance customer value realisation.

Cultivated trusted advisor relationships with senior stakeholders and collaborated cross-functionally with Sales, Product, and Support teams.

• Executed audits on completed deals, ensuring compliance, accuracy, and adherence to established training protocols including scripts, objections, and call handling
• Assisted in drafting sales audit, contributing to overall audit strategy. Authored audits for verification, renewals, and customer services. Secured partner approval for customer service audit, marking a significant accomplishment.

• Executed outbound calls targeting businesses and sole traders to assess eligibility for mobile phone business tariff, finalising package prior to customer sale and verification
• Met objectives through daily qualification of 12 customers, with 50% successfully closing as sales.

• Advised clients on domestic and international travel options, creating tailored holiday packages to meet customer needs and budgets
  Booked flights, accommodation, tours, and ancillary services using reservation and GDS systems
  Achieved sales targets by promoting Thomas Cook products, upgrades, and travel insurance
  Managed ticketing, changes, cancellations, and refunds while ensuring accuracy and compliance
  Delivered exceptional end-to-end customer service, resolving inquiries and travel issues efficiently
  Maintained up-to-date knowledge of destinations, travel regulations, and promotional offers

• Making outbound calls to customers regarding switching their broadband services
• Taking the sale right through to the end including but limited to switching their broadband provider, setting up their account and taking their bank details in order to set up payment.
• Making at least 100+ calls a day.
• Making at least 4 sales a day.
• Using excellent rapport building skills and great communication skills in order to get the customer to change their providers.

• Organising physiotherapists schedule to fit in patients referred physiotherapy
• Making outbound calls to patients to organise their physiotherapy
• Taking customer service calls from physiotherapists and patients regarding scheduling problems, complaints, and general customer service to patients.
• Dealing with admin after appointment settings including but not limited to chasing appointments, appointments missed, appointment confirmations.
• Making at least 150 calls a day to get patients booked in.

• Making outbound calls to customers regarding a free design quotation visit.
• Building the right rapport to understand the type of blinds they need for their home.
• Using our partnership contracts with Angela windows to call customers who have had their windows replaced in the home but mostly in their conservatory to find the right blinds to fit their home.
• We start the beginning of the sales process in order for them to be booked in with the designer.
• To make at least 9 bookings per week with the designers.

• Replenish products from the warehouse delivery to the shop floor
• Great customers
• Till work
• Customer service tills

• Picking items from the warehouse and delivery to promote on shop floor
• Head of promotions, including but not limited to picking correct promotion items, making new promotion stands, hanging point of sales items.
• Till work
• Greeting customers into the store
• Helpdesk work
• Making announcements