Holly Brewer
Summary
- Accomplished Marketing Manager with over eleven years marketing and trade sales experience within the Nursery sector.
- Ability to thrive in a fast-paced environment, whilst remaining highly focused on team development and international business growth .
- Results-oriented strategic planner successfully implements marketing and advertising campaigns by assembling and analysing sales forecasts.
Overview
14
14
years of professional experience
Work History
Retail Marketing Manager
Ergobaby
07.2025 - Current
- Own CRM strategy across retail marketing channels for the baby carrier category across the UK, Europe, North America, and Australia, driving acquisition, retention, and repeat purchase through audience segmentation, personalised journeys, and performance optimisation.
- Drive end-to-end product lifecycle management, from global go-to-market strategy and launch planning to post-launch optimisation, and range evolution.
- Define and deliver global GTM frameworks for Tula baby carrier launches, ensuring cross-regional consistency while enabling local market relevance.
- Partner cross-functionally with Sales, Design, E-commerce, Creative, and Digital to create joint business plans, retail calendar, and launch roadmaps.
- Lead the development of integrated retail and digital strategies, spanning in-store POS, digital shelf optimisation, retail media, sponsored placements, landing pages, and co-branded content.
- Lead integrated digital marketing plans across retail platforms, including homepages, landing pages, sponsored adverts, and co-branded content.
- Shape shopper marketing and seasonal campaigns to drive footfall, conversion, and category growth across priority retail partners.
- Leverage shopper insights, retail performance data, and market intelligence to refine strategy, inform innovation priorities, and maximise ROI.
- Own and manage the global category marketing budget, allocating investment strategically by region, retailer, and initiative; continuously track performance and optimise spend.
- Establish and monitor global KPIs, including sell-through, traffic, promotional effectiveness, display compliance, and category share, delivering monthly performance reporting and strategic recommendations to senior leadership.
Marketing Manager
Ergobaby
10.2020 - 07.2025
- Led integrated marketing and commercial strategies across E-commerce, UK and Ireland retail (online and bricks-and-mortar), and European and Australian distributor markets to drive sustainable, profitable growth.
- Planned and executed omni-channel campaigns across OOH, PR, digital, paid social, organic social, email, and in-store, ensuring consistent brand storytelling throughout the customer journey.
- Developed full-funnel marketing strategies, owning CRM-led acquisition and retention through data-led segmentation, personalised customer journeys, and performance optimisation.
- Owned social media strategy, aligning content, influencer activity, and paid social investment to brand, product, and commercial priorities.
- Worked closely with in-house creative, digital, and e-commerce teams to deliver a cohesive customer experience across all touchpoints.
- Led cross-functional planning and execution of trade fairs and customer events, managing external partners and budget to deliver measurable commercial impact.
- Built and nurtured strong partnerships with retailers, distributors, and agencies to unlock long-term growth opportunities.
- Conducted market, consumer, and competitive analysis to identify whitespace opportunities, inform NPD priorities, and support international expansion.
- Delivered quarterly performance reviews, market insights, and strategic recommendations to senior stakeholders across domestic and distributor markets.
- Maintain full accountability for quarterly marketing budget, adjusting activity to maximise return, and ensure commercial efficiency.
Marketing Manager
Artsana Group
06.2016 - 08.2020
- Delivered integrated, multi-channel marketing strategies across PR, digital, social, in-store activation, product launches, and consumer and trade events for the UK and Ireland markets.
- Acted as regional marketing lead for new product development, collaborating with the Corporate Head Office to launch the indoor sleep NDP across the UK and Ireland markets.
- Owned product lifecycle execution, from launch planning through to ongoing optimisation, and portfolio performance management.
- Embedded a strong focus on customer acquisition and retention, using data-driven insights to improve targeting, repeat purchases, and lifetime value.
- Influenced stakeholders through clear reporting on campaign performance, market share, lead generation, and social and digital metrics.
- Manage multiple external creative and media agencies, ensuring delivery against strategic objectives and critical paths.
- Held full accountability for annual marketing budgets, ensuring spend efficiency and commercial return.
- Supported and mentored Product Managers, contributing to day-to-day operational excellence and capability development.
Product Marketing Manager
Artsana Group
12.2014 - 06.2016
- Led end-to-end product marketing strategy for baby and pre-school toy portfolios, from concept validation and consumer insights development through launch and lifecycle management.
- Owned UK and Ireland go-to-market plans for new toy launches, including positioning, messaging, price strategy, and channel execution across retail and e-commerce.
- Partnered cross-functionally with Product Development, Brand, UK Sales, and Supply Chain to ensure consumer-led product development and on-time launches.
- Created sales enablement tools, including sell-in presentations, retail-specific marketing materials, and product training.
- Collaborated with Licensing, Entertainment, and creative teams to align on product marketing with IP strategies and brand guidelines.
- Managed product forecasts, SKU rationalisation, and performance tracking to optimise portfolio profitability and lifecycle decisions.
- Analysed post-launch performance, consumer feedback, and retail data to drive continuous improvement and future product recommendations.
Assistant Buyer
Dixons Retail
08.2012 - 11.2014
- Managed a broad portfolio of products and SKUs, optimising pricing and promotions to maximise commercial performance.
- Partnered with leading supplier brands to execute joint commercial initiatives and maximise category performance.
- Worked cross-functionally with internal teams to ensure effective execution of trade marketing initiatives across key product categories.
- Leverage data-driven insights to optimise sales performance, customer engagement, and inventory management.
- Contributed to forecasting and demand planning, supporting availability and sell-through across key categories.
Education
Bachelor of Arts -
Surrey Institute of Art and Design
June 2006
Skills
- Research and trend analysis
- Brand building
- Market and competitor analysis
- Project KPI management
- Event planning and execution
- Customer Relationship Management (CRM): segmentation, personalisation, automation, performance tracking
- Market strategy development
- Deadline-driven
- Budget management
- Cross-functional team player
Accomplishments
- Conceptualised and led a flagship 2025 key retailer influencer activation, integrating in-store experience, creator-led content and digital amplification to drive brand awareness and conversion for Ergobaby carriers and compact strollers. Delivered 1.3M digital reach and achieved 20% incremental sales growth within 30 days, strengthening retailer partnership and category performance.
- Directed a major seasonal tentpole campaign (Spring Travel), owning strategy, creative direction and performance optimisation across UK and European B2C channels, delivering +133% sales growth on the compact stroller, +90% uplift on the leading baby carrier. Grew CRM database by 6.5k subscribers through integrated campaign activity, improving engagement and supporting long-term retention.
- Owned Amazon.com retail marketing strategy for Tula, driving brand visibility, market share and conversion through retail media, digital shelf optimisation and key event planning. During Prime Day, October 2025, exceeded sales target by 172%, generating $41k vs. $23.8K sales target, while maintaining TACOS below 15%, demonstrating disciplined performance marketing and ROI management.
- Led above-the-line brand campaigns (2019 - 2021) with full accountability for strategy, agency management and execution across three TV campaigns. Campaign reached 2 million parents, significantly increased brand trust for Chicco, and contributed to 32 industry and consumer awards, reinforcing long-term brand equity and market leadership.
Timeline
Retail Marketing Manager
Ergobaby
07.2025 - Current
Marketing Manager
Ergobaby
10.2020 - 07.2025
Marketing Manager
Artsana Group
06.2016 - 08.2020
Product Marketing Manager
Artsana Group
12.2014 - 06.2016
Assistant Buyer
Dixons Retail
08.2012 - 11.2014
Bachelor of Arts -
Surrey Institute of Art and Design