Hollie Etheridge
Summary
I'm a Senior Conference Producer with experience creating conference agendas, awards criteria, and hybrid events across Europe, LATAM, MENA, the USA, and Asia. With a Distinction in Creative Events Management, I excel at developing strategies, researching trends, leading teams, and driving commercial growth. Skilled in creating new events, conducting research, and expanding international reach.
Overview
14
14
years of professional experience
Work history
Senior Project Executive
IMECHE (Freelance)
05.2024 - 08.2024
- Collaborated with internal subject matter experts, such as senior engineers and technical committees, to understand current issues and opportunities within the field
- Analysed past event feedback to improve content relevancy, ensuring future events addressed professional development and skills gaps
- Reviewed events hosted by other engineering organizations, universities, and companies to benchmark content, ensuring the event provided unique and high-value content
- Investigated new approaches to event content delivery, such as case study presentations, panel discussions, and interactive workshops
- Drafted clear and detailed agendas, outlining sessions, topics, and speakers that aligned with key industry challenges and innovations
Senior Delivery Manager
Informa Connect (Maternity contract)
01.2023 - 04.2024
- Managed the UK team of staff alongside our Dubai counterparts in Informa’s training division
- Led cross-department collaboration to align event objectives with organizational goals, ensuring integration of research, content, and speaker acquisition
- I initiated a project where we can proactively approach and sell training to clients, by analysing participant data and sourcing fresh speakers/ trainers
- Formulated and executed comprehensive strategies to optimise training, events, and team performance alongside the EMEA Director of Delivery
- Spearheaded cross-departmental collaboration efforts to align objectives, streamline processes, and drive organisational success
- Collaborated with commercial teams to improve client management and measure satisfaction
Head of Events
LXA/Martech Alliance (Freelance)
08.2022 - 11.2022
- Led strategic planning sessions to develop event content and project plans aligned with organisational goals and market trends
- Negotiated partnerships with speakers and sponsors, leveraging strategic insights to maximise event impact and ROI
- Successfully revamped the conference budget, resulting in a 20% reduction in costs while maintaining the quality of the event
Senior Conference Producer
Chemical Watch (Freelance)
05.2022 - 09.2022
- Crafted and executed strategic content plans for global conferences across Europe, North America, and Asia, driving audience engagement and thought leadership
- Led cross-functional teams in the development and implementation of innovative event concepts and formats
- Fostered strategic partnerships with industry experts from international governments and regulatory organisations to curate compelling conference agendas and deliver unparalleled
attendee experiences - Achieved a 25% increase in attendee satisfaction scores through the implementation of interactive session formats and enhanced networking opportunities
Conference & Events Marketing and Production Manager
the Service Desk Institute
01.2019 - 05.2022
- Developed and executed strategic campaigns to promote events, resulting in a 30% increased international reach
- Led topic research, content development, and delivery for virtual event calendars, aligning with organisational objectives and values
- Created communications and content-led engagement strategies during the pandemic, adapting event promotion and engagement tactics to digital platforms and virtual environments
- Provided strategic direction for event logistics, ensuring seamless execution and optimal resource utilisation
- Cultivated strategic partnerships with speakers, sponsors, and stakeholders to enhance event value proposition and drive long-term success
- Led all internal staff in relation to the SDI’s conferences and events and managed a team of event assistants and events marketing executives
- Created project teams to support the running of the events calendar, comprising of Head of Marketing, Account Executives, the CEO, Board members and the Sales team
Events & Education Manager
the British Society for Rheumatology (Contract)
07.2018 - 10.2018
- Developed and executed the 2019 educational program, aligning courses, e-Learning modules, and conferences with strategic objectives
- Managed budget allocation for educational offerings, optimising resource utilisation
- Supervised Events Executive, establishing work priorities and fostering professional growth
- Collaborated with the education committee to design course content and e-Learning modules, ensuring alignment with industry best practices and member requirements
- Implemented commissioning processes for a new e-Learning platform, enhancing accessibility
- Ensured the 2019 program aligned with BSR's strategic plan and met member needs
Events Executive
the London Bullion Market Association
05.2018 - 07.2018
- Spearheaded the organisation of the LBMA annual conference in Boston, 2018, overseeing all aspects of event planning, logistics, and execution
- Managed key events Annual General Meeting, AGM drinks reception, and annual Gala Dinner
- Collaborated with the Communications Director to develop and implement PR & marketing strategies, enhancing event visibility and attendee engagement
- Cultivated relationships with suppliers and stakeholders, maximising event success
Conferences & Professional Development Coordinator
the British Psychological Society
02.2015 - 05.2018
- Produced and managed national and international conferences, overseeing delegate registration, venue selection, and logistical arrangements to ensure successful events
- Led training courses on 'Supervision Skills' and 'Expert Witnesses,' delivering engaging and informative sessions to enhance professional development
- Organised gala dinners, awards ceremonies, and fringe events, creating memorable experiences for attendees and stakeholders
- Directed divisional psychology committees to develop compelling content and themes that added value to members, aligning with BPS's mission and values
- Secured high-profile keynote speakers and managed their itineraries, ensuring a seamless experience for all participants
- Coordinated media coverage and facilitated the attendance of BBC journalists, enhancing the visibility and impact of conferences
- Conducted post-conference budget reconciliation, delegate feedback analysis, and reporting to relevant committees and stakeholders, informing future event planning and strategy
B2B Events Coordinator
DP Business Events
07.2013 - 02.2014
Internal Events Coordinator & Business Administrator
UFP
07.2012 - 06.2013
Events Assistant & Coordinator
Lutterworth FC and The Piano Rooms
12.2010 - 02.2012
Education
Falmouth University
undefined
Coventry University College
Master of Arts in Creative Events Management -
Falmouth University
Falmouth University
Falmouth University
Leicester College
Skills
- Team management and mentoring
- Cross-discipline team management
- Social media content creation
- Content production
- Virtual and hybrid event strategy
- Event strategy development
- Marketing strategy
- Expense and budget management
Timeline
Senior Project Executive
IMECHE (Freelance)
05.2024 - 08.2024
Senior Delivery Manager
Informa Connect (Maternity contract)
01.2023 - 04.2024
Head of Events
LXA/Martech Alliance (Freelance)
08.2022 - 11.2022
Senior Conference Producer
Chemical Watch (Freelance)
05.2022 - 09.2022
Conference & Events Marketing and Production Manager
the Service Desk Institute
01.2019 - 05.2022
Events & Education Manager
the British Society for Rheumatology (Contract)
07.2018 - 10.2018
Events Executive
the London Bullion Market Association
05.2018 - 07.2018
Conferences & Professional Development Coordinator
the British Psychological Society
02.2015 - 05.2018
B2B Events Coordinator
DP Business Events
07.2013 - 02.2014
Internal Events Coordinator & Business Administrator
UFP
07.2012 - 06.2013
Events Assistant & Coordinator
Lutterworth FC and The Piano Rooms
12.2010 - 02.2012
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Coventry University College
Falmouth University
Master of Arts in Creative Events Management -
Falmouth University
Falmouth University
Falmouth University
Leicester College
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