KENNETH H.K. CHO

• Facilitate merchandising function to provide accurate data to all relevant stakeholders, enabling proactive and consistent decision-making that maximize profitability and contributes to overall business strategy and growth
• Collaborate closely with sales team to strategize and plan the product range effectively
• Conduct in-depth analysis of product performance by category, identifying emerging trends, and providing valuable insights to the sales and buying teams
• Organize, coordinate, and develop monthly sales forecasts for different accounts
• Oversee weekly stock replenishment at the SKU level for major accounts, ensuring optimal inventory levels
• Monitor and manage sell-through, distribution, and stock levels, proactively maximizing sales opportunities.
• Managed 2 grocer accounts and achieved double digit sales grown in a year.

• Take ownership of managing inventory costs, sales forecasts, and gross profit margins to achieve sales and profit targets for 6 retail shops located in 3 clubhouses, racecourses and HQ
• Manage inventory costs, sales forecast, gross profit margin to achieve sales and profit targets of LEVADE boutiques
• Coordinate with Retail Operation, Visual Merchandising, and Marketing teams to execute strategies for stock liquidation and sales growth
• Ensure compliance with company policies, procedures, and brand image
• Deliver product training and trends to front-line staff.
• Participate in men's leather goods and accessories product development, sourcing and merchandising
• Succeeded in elevating LEVADE image and uplifting in-store merchandise assortment

• Support the development of global merchandise plan by collecting feedback from directly operated and distribution countries
• Drive brief and line plans and make recommendations for improving the assortment
• Communicates closely with key GTM partners to continually understand buying trends, development, competitors and consumer insights, etc.
• Support preparing for market presentations with line and product direction, style assortments and pricing
• Handled buyer accounts in Europe, UK, China and Asia

Oversaw buying and in-season merchandising activities, from planning and buying to in-store merchandising and inventory management. Managed entire buying process, including selection, order input, confirmation, and delivery.
Engaged in budget preparation and OTB calculation
● Prepared season-end reports and pre-buy analyses, reviewing size ratios and performance by product category, and formulating product assortment plans
● Planned and executed new season launches and seasonal sales schedules in line with the Retail Calendar and sales trends
● Collaborated with retail managers to review and monitor store sales performance

● Achieved sell-through rate of 90% at close-out with double digit YoY sales growth

Engaged in prototype fitting, market sample review meetings, assortment editing, price setting, and seasonal buying processes. Developed promotional strategies to boost sales and implemented efficient stock replenishment and allocation plans to optimize inventory levels across all stores.

Oversaw men's Ready-to-wear, Made-to-measure, and footwear categories, assuming responsibility for planning, executing, and coordinating buying and merchandising activities across 10 retail stores in HK and Macau. Actively participated in style selection and coordinated order placement through seasonal Podium meetings in Paris, working
closely with boutique managers. Maintained regular communication with salesmen and Paris workshops to ensure efficient management of all made-to-measure services, including timely monitoring and follow-up on outstanding MTM cases.

Responsible for planning and executing all menswear merchandising activities in retail stores located in the southern and western regions of China. Key responsibilities include OTB calculation, preparing product assortment plans, and actively participating in seasonal buying sessions for style selection and order placement. Organizing and conducting seasonal product training for store staff

Performed various merchandising functions for all stores in Hong Kong, encompassing planning and execution. Produced routine business performance reports, including sell- through analysis, inventory management, merchandise summaries, and product feedback. Assisted in coordinating seasonal buy and fashion presentations.

Assist in planning and executing all merchandising functions & support store daily operations for the retail stores in Hong Kong and China; Provide business performance reports on sell through, inventory and product feedbacks for management purpose regularly.

Liaise closely with suppliers on sampling, sourcing, development and inspection, coordinate with vendors and logistics team to ensure on-time order deliveries

Provide assurance and advisory services to clients and perform annual audits and due diligence