Himanshu Batra

· Delivered approximately 1% NSV uplift through shopper insight-led features and reduced analysis time by 50% via digital shelf analytics launch.

· Directed 12-person global product team to achieve 100% OKR attainment while mentoring two Certified Scrum Product Owners.

· Established governance frameworks that drove enterprise-wide adoption of AI digital shelf analytics platform.

· Collaborated with IT, data, and security teams to maintain compliance with industry standards across all product releases.

· Facilitated cross-market shopper journey workshops, identifying media investment drivers and delivering features that realised ~1% NSV growth.

Spearheaded Kimberly-Clark's modern trade operations post-demerger from Unilever, establishing strategic partnerships with leading national retailers. Owned strategic digital commerce partnerships with leading eCommerce platforms Amazon, Flipkart & Firstcry.

· Grew modern retail revenue from $2.89M to $9.16M (216% growth) in 2 years, expanding market share from

· Expanded eCommerce category market share by 40% through data-driven shopper insight and competitive pricing strategies

· Achieved 35%+ category growth positioning brands as leading performers across brick-and-mortar and key eCommerce platforms

· Built relationships, design & negotiated terms of trade and listed Huggies as leading national retailers with a combined category size of $60million establishing distribution architecture for scaled growth

· Coordinated cross-functional, multi-geography delivery team of six (digital, supply chain, marketing, commercial) to execute large-scale digital shelf campaigns and promotional optimisation initiatives.

· Developed quarterly marketing grids aligned to key sales events (Amazon Prime Day, Flipkart Big Billion Days, Firstcry festival seasons) with structured promotion planning and visibility strategies

Led category management across cash & carry retail portfolio, securing shelf space and market share gains.

Grew revenue from $7.23M to $13.25M in 2.5 years, achieving 83% CAGR through strategic account planning.

Drove brand positioning from 3rd to 1st place in Metro and Carrefour, achieving 2% market share gain.

Built Cash & Carry channel with 15% CAGR for 2 consecutive years while avoiding trade conflicts.

Managed end-to-end category P&L, negotiating vendor partnerships that reduced inventory by 15 days.

Achieved over 30% YoY sales growth through effective category leadership.

Resolved escalated customer issues promptly to enhance satisfaction rates.

• Navigated complex sales cycles, maximising business growth through professional relationships.

Established foundational systems for inventory and promotional planning, enabling large-scale trade operations.

Owned end-to-end category P&L, negotiating strategic vendor partnerships to drive growth.

Increased business value from $65M to $83M within two years through targeted promotional planning and inventory optimisation.

Designed in-store visibility campaigns, generating $2.1M in annual incremental income.

Achieved 20% reduction in working capital via efficient inventory management and promotional strategies.

Delivered over 30% year-on-year sales growth through refined assortments and effective vendor negotiations.

Developed comprehensive category plans and promotional calendars aligned with marketing initiatives.

Managed promotional forecasting and ROAS tracking to maximise marketing investment returns.

• Owned P&L for category, negotiating strategic partnerships with global suppliers like Unilever, Colgate and Glaxo Smithkline.
• Achieved over 30% year-on-year sales growth through optimized assortments and promotions.
• Led cross-functional execution of product launches and in-store campaigns, generating over $400k visibility income.
• Delivered sustained category growth as top contributor to modern trade category.
• Utilised data analytics and collaborated with internal and vendor supply chain teams to enhance product availability by 20% during peak festive events.
• Served as lead negotiator for Home & Personal Care category with suppliers including Colgate, Glaxo, and Unilever.

• Formulated segment-oriented selling playbook and managed North Kerala operations across 6 distributor locations with 12 sales representatives, instructing team on product features and sales execution to position Kerala as leading region in South India.