Dynamic and results-oriented marketing professional (Eligible to work in UK without visa sponsorship) with 7 years of expertise in content creation, social media strategy, SEO, and online advertising. Proven track record in designing and implementing successful marketing campaigns across various digital platforms. Adept at analyzing performance metrics, managing CRM data, and collaborating with various teams to drive traffic and increase conversions.
Hi, I’m
Heung Wing Lam
London,City of London
Summary
Overview
7
years of professional experience
3
Certification
Work history
WaNaHong Oriental SupermarketLondon
Digital Marketing Executive
10.2021 - 02.2024
Job overview
- Strategized, executed, and optimized high-performing marketing campaigns, resulting in a 20% boost in overall sales within a year
- Managed campaigns on Google Ads, PPC, and Facebook Ads campaigns, strategically allocating weekly budgets to achieve a remarkable 30% increase in click-through rates and a 12% boost in overall ROI
- Developed comprehensive SEO strategies, which included thorough keyword research and competitor analysis, leading to securing 1st page rankings on Google for targeted keywords
- Crafted a content calendar to plan and execute posts across social media platforms, resulting in a 60% increase in engagement
- Analysed customer profiles and purchasing patterns; led email marketing campaigns using Mailchimp and HubSpot, resulting in a 35% increase in open rates and a 10% increase in conversion rates
- Conducted thorough analysis and monitoring of online KPIs, optimizing campaign ROI
Cyberworld Asia Limited
Senior Marketing Executive
11.2020 - 07.2021
Job overview
- Planned, created, and delivered targeted marketing campaigns for SaaS and IT solutions, achieving significant customer engagement and revenue growth
- Collaborated closely with the sales team to drive lead generation; conducted ongoing analyses of potential sales lead within the CRM platform
- Successfully executed 40+ events including conference, seminar, luncheon annually. Coordinated all aspects from seeking event sponsorship to managing event logistics
- Optimized lead nurturing processes by enhancing segmentation and implementing personalized communication strategies across email, telemarketing, and event campaigns
- Developed customized reports for improved sales forecasting and accurate performance tracking
Marketing Executive
11.2018 - 11.2020
Job overview
- Identified new customer segments and target audiences to expand reach.
- Developed marketing plans to support department strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
B & Data Technology Company Limited
Marketing Executive
10.2016 - 11.2018
Job overview
- Developed and implemented marketing plans and production schedules for events (agenda, roster, logistics, printed materials & onsite arrangement etc.)
- Handled branding for distributed platforms, email campaign and social media
- Managed multiple vendors to develop innovative marketing ideas, gifts and premiums
- Managed customer database with profile information, and conduct effective warm call for event invitation and lead generation
Education
The Hong Kong Polytechnic UniversityHong Kong
Bachelor of Science (Hons) from Convention and Event Management
05.2016
University overview
CGPA: 3.52
- Dean's List of 2014/15 Semester 2
Hong Kong Community CollegeHong Kong
Associate Degree from Business (Hospitality Management)
05.2014
University overview
Skills
- Retail marketing
- Relationship Management
- Salesforce CRM
- Mailchimp
- Email and SMS campaigns
- Facebook Ads Manager
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Content marketing
- Newsletter design
- WordPress proficiency
- Google Adwords
- E-commerce management
- Copywriting
- Lead generation campaigns
- Google Ads
- Performance analysis
- Google Analytics
- Canva
- Digital strategy
- A/B testing
- Hubspot CRM
Certification
- SQL Associate - DataCamp
- Google Ads Search Certification - Google Skillshop
- Google Analytics Certification - Google Skillshop
Languages
English
Fluent
Chinese (Cantonese)
Native
Chinese (Mandarin)
Fluent
Timeline
Digital Marketing Executive
WaNaHong Oriental Supermarket
10.2021 - 02.2024
Senior Marketing Executive
Cyberworld Asia Limited
11.2020 - 07.2021
Marketing Executive
11.2018 - 11.2020
Marketing Executive
B & Data Technology Company Limited
10.2016 - 11.2018
The Hong Kong Polytechnic University
Bachelor of Science (Hons) from Convention and Event Management
Hong Kong Community College
Associate Degree from Business (Hospitality Management)
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