Hershey Sharma
London,United Kingdom
Summary
Dynamic and results-driven marketing professional with 4 years of experience and a strong expertise in content marketing, SEO, and multi-channel social media strategy. Proven track record in developing and executing engaging campaigns across Instagram, TikTok, YouTube, and LinkedIn, with hands-on experience in iPhone photography, videography, and editing to produce high-quality visual storytelling. Skilled in community management, trend identification, and analytics using Meta Business Suite, Instagram Insights, LinkedIn Analytics, and Google Analytics to optimise content performance. Adept at brand development, copywriting, and maintaining cohesive visual and tonal identity across platforms. Experienced in cross-department collaboration, project management, and delivering campaigns from concept to completion. Brings a unique blend of creative innovation, food and beverage brand insight, and hospitality experience, with a commitment to enhancing brand visibility and customer engagement. Eligible to work in the UK; open to self-funding visa sponsorship if required.
Overview
4
4
years of professional experience
Work history
SOCIAL MEDIA AND DIGITAL MARKETING INTERN
Cake or Death Vegan Bakery
Exeter/London
06.2025 - 07.2025
- Owned and executed a multi-channel social media content strategy for Instagram, TikTok, LinkedIn, and email, ensuring alignment with brand objectives and campaign KPIs.
- Created high-quality visual content (photos, videos, reels), optimising for each platform’s algorithm and format best practices using editing softwares like CapCut and Canva Pro.
- Analysed Meta Business Suite analytics, Google Trends, and paid campaign performance to refine targeting and maximise ROI.
- Conducted SEO and competitor audits on Sprinklr and BrandWatch, integrating insights to enhance content discoverability and engagement.
- Collaborated cross-functionally to produce and launch an email automation campaign, increasing retention via personalised content journeys.
DIGITAL MARKETING INTERN
Food Untethered
Exeter, Devon
11.2024 - 04.2025
- Executed targeted social media campaigns for the South-West based tube-feeding solutions organisation, enhancing brand visibility and driving substantial engagement growth across Instagram and Facebook.
- Created and implemented a fresh marketing strategy across Meta Business Suite and LinkedIn with targeted goals and measured KPIs like engagement, sales and alignment with the customer journey map.
- Collaborated with cross-disciplinary teams to align social media messaging with event marketing, brand launches, and seasonal campaigns.
Waitress
Côte Brasserie
London
04.2025 - Current
- Deliver exceptional guest service, ensuring a welcoming and memorable dining experience aligned with Côte's premium standards.
- Accurately process allergen-specific and dietary orders, liaising with kitchen teams to maintain strict food safety and hygiene protocols.
- Apply formal Food Safety and Hygiene training to guarantee safe food handling, allergen awareness, and regulatory compliance.
- Prepare and serve an array of classic and signature cocktails, maintaining quality, presentation, and speed under pressure.
- Build strong working relationships with colleagues across front-of-house and kitchen teams, fostering a collaborative and efficient service environment.
- Confidently manage high-volume sections during peak service, balancing multiple tables while maintaining attention to detail and guest satisfaction.
ASSOCIATE DIGITAL CONTENT STRATEGIST
Subko Specialty Coffee Roasters
Mumbai, India
12.2023 - 01.2025
- Developed and executed comprehensive marketing campaigns, ensuring cohesive brand messaging across Subko's coffee, cacao, and bakehouse verticals. Maintained the brand's distinct tone through copywriting for social media, packaging, and in-store displays.
- Managed Subko's Instagram and LinkedIn page and engaged in active Online Reputation Management (ORM), fostering customer relationships and driving audience growth through consistent community engagement and targeted content.
- Planned and executed cross-platform digital marketing strategies using email, Google, and social media ads, improving engagement, conversion rates, and audience retention through data-driven insights and analytics.
- Directed photography and videography campaigns, working closely with creative teams to deliver visually compelling content that aligned with Subko's brand narrative.
- Collaborated with internal teams and partners for product launches, including packaging copy and creative content for partnerships, while promoting Subko's experiential events.
SOCIAL MEDIA MARKETING MANAGER
Grabenord Healthy Gourmet
Mumbai, India
12.2022 - 10.2023
- Spearheaded a content-led growth strategy across Instagram, TikTok, LinkedIn, and email, increasing followers by 120% in three months through targeted storytelling and trend-led content.
- Produced and edited high-quality visual assets (photos, videos, carousels) using iPhone and creative software including Canva, Adobe Lightroom, and Procreate, optimised for each platform’s algorithm.
- Planned and executed integrated campaigns from concept to completion, aligning digital storytelling with seasonal launches, influencer collaborations, and PR initiatives.
- Developed SEO-driven blogs and website content to boost organic traffic and reinforce the brand’s premium positioning.
- Analysed performance data to generate actionable insights, refining creative output to improve reach, engagement, and conversion across all social channels.
SENIOR ACCOUNT EXECUTIVE
Adfactors PR
Mumbai, India
06.2021 - 12.2023
- Crafted compelling content for digital mandates, ensuring flawless execution of digital marketing campaigns for clients like Tata Consultancy Services and Air India, leveraging skills in SEO and performance marketing to enhance brand visibility.
- Devised marketing calendars and email marketing mailers for clients such as Nykaa, Fractal AI and Tata MD to align with their marketing goals.
- Analysed Meta Business Suite data and LinkedIn metrics to hone marketing strategies, generating the most preferred marketing outcomes and employing Google Ads to maximise content engagement.
- Nominated as a member of the Millennial Board, contributing valuable insights that shape organisational strategy for the new decade, exhibiting strategic thinking and leadership.
EDITORIAL ASSISTANT
Hindustan Times
Mumbai, India
04.2021 - 06.2025
- Applied strategic content optimisation techniques, including tailored headlines and keyword optimisation, resulting in substantial organic website traffic growth.
- Elevated social media page reach by creating persuasive posts for Instagram, Twitter, and Facebook, effectively increasing online visibility.
Education
Master of Science - Digital Marketing
University of Exeter
Exeter 09/2024 - 09/2025
Postgraduate Diploma - Journalism
Indian Institute of Mass Communication
New Delhi, India 10/2020 - 06/2021
Bachelor of Arts (Honours) - English Literature
Miranda House, University of Delhi
New Delhi, India 07/2017 - 05/2020
Skills
- Content Marketing
- Social Media Strategy Development
- Social Media Marketing
- Email Marketing
- Meta Business Suite
- Sprinklr
- TikTok Ads Manager Tools
- Google Analytics
- CapCut Pro
- iPhone Photography & Videography
- Content Creation & Visual Storytelling
- Analytics & Performance Tracking
- Project Management
- Copywriting
- Brand Storytelling
References
References available upon request.
Timeline
SOCIAL MEDIA AND DIGITAL MARKETING INTERN
Cake or Death Vegan Bakery
06.2025 - 07.2025
Waitress
Côte Brasserie
04.2025 - Current
DIGITAL MARKETING INTERN
Food Untethered
11.2024 - 04.2025
ASSOCIATE DIGITAL CONTENT STRATEGIST
Subko Specialty Coffee Roasters
12.2023 - 01.2025
SOCIAL MEDIA MARKETING MANAGER
Grabenord Healthy Gourmet
12.2022 - 10.2023
SENIOR ACCOUNT EXECUTIVE
Adfactors PR
06.2021 - 12.2023
EDITORIAL ASSISTANT
Hindustan Times
04.2021 - 06.2025
Master of Science - Digital Marketing
University of Exeter
09/2024 - 09/2025
Postgraduate Diploma - Journalism
Indian Institute of Mass Communication
10/2020 - 06/2021
Bachelor of Arts (Honours) - English Literature
Miranda House, University of Delhi
07/2017 - 05/2020
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