Summary
Overview
Work history
Education
Skills
Timeline
Generic
HERMELA MICHAEL

HERMELA MICHAEL

LONDON

Summary

Hi, I’m Hermela! Over the past two years, I’ve had the chance to work on incredible projects that younger me would have only dreamed of—collaborating with creatives, managing social media pages for brands, and creating impactful content that truly resonates. I approach everything with kindness, boldness to create.


From organising photoshoots for vintage fashion campaigns to growing social media accounts by over 60%, I’ve proven that I can combine creativity with strategy to get results. I thrive in collaborative environments and love tackling challenges with a fresh, innovative perspective. Social media is more than just a job for me—it’s where I get to turn ideas into something magical.


A little about me: I love learning new things, whether it's my latest Muay Thai obsession or taking editing classes to improve my editing. I've explored both modelling and film creation, working in front and behind the camera. Im a fully capable film producer that utilised the power of social media for fundraising! I've learned so much by simply creating either films of photoshoots for companies and I'm excited to take the next step with you.

Overview

5
5
years of professional experience
8
8
years of post-secondary education

Work history

Social Media content creator

ANUBIS VINTAGE
LONDON
01.2024 - 01.2025
  • Conducted market research to identify trends and what is currently going viral, adjusting our content accordingly
  • Used insights to curate engaging TikTok videos and Instagram Reels that showcased the brand's unique offerings
  • Planned+executed themed photoshoots and collaborations, such as a successful 70s-inspired campaign that boosted brand awareness and drove sales
  • Partnered with photographers, models, and designers to ensure cohesive messaging and branding across all platforms
  • Was line of communication as well as carefully managed the shoots
  • Developed partnerships with influencers for enhanced brand promotion.
  • Grew annual revenue by 22% with targeted sales and marketing strategy.
  • Generated innovative campaign ideas to drive audience interaction and participation.
  • Managed multiple social media accounts to streamline digital marketing efforts.

Social Media Manager

BRIDGE THE GAP STUDIOS
LONDON
01.2024 - 01.2025
  • Managed social media platforms to promote creative programs for young people and families, driving awareness and securing private and government funding
  • Created impactful content, including videos, that showcased the success and impact of programs, ensuring alignment with the organization’s goals and messaging
  • Planned and promoted events such as the annual Film Festival and Gala, successfully increasing engagement and participation
  • Played a key role in organizing the 'Daddy-Daughter Brunch,' event, balanced event hosting, filming, and managing guest interactions to ensure a seamless and memorable experience
  • Demonstrated strong multitasking and teamwork skills, delegating tasks effectively while focusing on capturing high-quality content during the different events we hosted
  • Produced and edited videos that documented the event’s impact, utilizing photography and filmmaking skills to create compelling final edits

Social media Manager

ITAV (IT TAKES A VILLAGE)
LONDON
01.2024 - 01.2025
  • Captured and created compelling content to showcase ITAV’s mission
  • Managed social media platforms to raise public awareness + attracted funding, contributed to the organisations success in securing financial support
  • Designed posters to promote ITAV’s programs and events, ensuring alignment with the organisations branding and goals
  • Assisted with upcoming Film Festival

Social Media Manager

SHADES OF MELANIN SUNSCREEN
LONDON
01.2024 - 01.2025
  • Revamped the brand’s social media strategy, achieving a 60% increase in followers and heightened engagement
  • Collaborated with photographers and creatives to produce professional content for social media and website use
  • Successfully positioned the brand as a relatable yet luxurious product through creative and consistent branding
  • Performed in-depth market research to improve the official website using new photos and videos!

Executive producer

COPE production
London
01.2024 - 10.2025
  • Collaborated closely with director, writer and other creative professionals to bring projects to life!
  • fundraised by applying for grants and utilising social media.
  • Organised schedules for smooth production and on-time delivery of creatives.
  • Reviewed scripts and made changes to improve wording, flow or interest levels, producing highly successful shows.
  • Onset damage control - Kept shoot days running smoothly and solving unexpected issues immediately.

Gallery Assistant

VAN GOGH IMMERSIVE EXPERIENCE
LONDON
01.2021 - 01.2024
  • Delivered exceptional customer experiences at one of London’s most popular exhibitions, engaging with a diverse audience.
  • Trained new employees at newly opened venues, taking on a leadership role and gaining valuable management experience.

Education

Bachelor of Arts - History

King’s College London
09.2020 - 08.2023

A-Levels - History, Sociology, English

Westminster Kingsway College
09.2018 - 07.2020

Marketing

Springboard Marketing - Digital online course
01.2019 - 01.2022

Skills

  • Content creation
  • SEO
  • Video and photo editing
  • Acting Modelling
  • Film Producing
  • Photography
  • Writing
  • Project Management
  • Digital marketing strategies
  • Influencer marketing amplification
  • Canva designing
  • Instagram account management
  • Davinci resolve

Timeline

Executive producer

COPE production
01.2024 - 10.2025

Social Media content creator

ANUBIS VINTAGE
01.2024 - 01.2025

Social Media Manager

BRIDGE THE GAP STUDIOS
01.2024 - 01.2025

Social media Manager

ITAV (IT TAKES A VILLAGE)
01.2024 - 01.2025

Social Media Manager

SHADES OF MELANIN SUNSCREEN
01.2024 - 01.2025

Gallery Assistant

VAN GOGH IMMERSIVE EXPERIENCE
01.2021 - 01.2024

Bachelor of Arts - History

King’s College London
09.2020 - 08.2023

Marketing

Springboard Marketing - Digital online course
01.2019 - 01.2022

A-Levels - History, Sociology, English

Westminster Kingsway College
09.2018 - 07.2020
HERMELA MICHAEL