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Henry Henley
Head Of Media
Summary
Accomplished Media Leader and Marketing Strategist with over 8 years of agency and client-facing experience across diverse verticals. Proven expertise in leading performance marketing teams, data and analytics departments, and social media strategy. Renowned for driving innovation, delivering measurable results, and mentoring high-performing teams.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work History
Head of Media
Situation Interactive
04.2025 - Current
- Leading the growth of the UK media department with a focus on commercial development and strategic leadership.
- Managing a growing team, driving professional development, hiring, and training initiatives.
- Steering top-level client relationships and strategic direction across performance and brand campaigns.
- Collaborating with cross-functional teams on high-profile launches and award entries.
- Clients: Wicked the Musical, Fiddler on the Roof, Titanique.
Media Director
Situation Interactive
08.2023 - 03.2025
- Oversaw end-to-end media planning, campaign execution, and performance analysis for entertainment clients.
- Designed and implemented streamlined media workflows, including trafficking, reporting, and planning systems.
- Acted as the lead media strategist across a portfolio of theatrical brands, managing budgets, targeting strategies, and audience development.
- Clients: The King & I, Mean Girls the Musical, Choir of Man, MJ the Musical.
Head of Strategy & Operations
Engage Group
01.2023 - 08.2023
- Defined agency-wide strategic direction across social media, paid advertising, influencer marketing, creative, and insights.
- Co-led multiple departments, focusing on operational efficiency and people management.
- Led successful high-value pitches and tenders, contributing to over £100K in new business.
Group Head of Strategy
Engage Group
05.2021 - 12.2022
Strategy Lead (Interim Head of Strategy)
Engage Group
10.2020 - 05.2021
Client & Social Partner
Eight&Four
06.2020 - 09.2020
Media Manager & Strategist
Eight&Four
01.2020 - 06.2020
Senior Strategic Planner
Net Natives
08.2019 - 12.2019
Account Planner
Net Natives
10.2018 - 07.2019
Account Executive & Advertising Assistant
Net Natives
07.2017 - 09.2018
Education
BA - English Literature
University of Kent
01.2013 - 01.2016
Skills
Strategic Direction
Media Planning
Campaign Execution
Team Leadership
Audience Development
Media Buying
Pitch Development
Advertising
Accomplishments
- Fast-tracked career progression from Assistant to Group Head in five years.
- Secured the global H&M account in a highly competitive pitch.
- Successfully led strategy, organic social, advertising, web development, and data/insights teams at Engage Group.
Software
Google Campaign Manager 360
The Trade Desk
Search Ads 360
Google Analytics 360
Supermetrics
Asana
Google Tag Manager
Timeline
Head of Media
Situation Interactive
04.2025 - Current
Media Director
Situation Interactive
08.2023 - 03.2025
Head of Strategy & Operations
Engage Group
01.2023 - 08.2023
Group Head of Strategy
Engage Group
05.2021 - 12.2022
Strategy Lead (Interim Head of Strategy)
Engage Group
10.2020 - 05.2021
Client & Social Partner
Eight&Four
06.2020 - 09.2020
Media Manager & Strategist
Eight&Four
01.2020 - 06.2020
Senior Strategic Planner
Net Natives
08.2019 - 12.2019
Account Planner
Net Natives
10.2018 - 07.2019
Account Executive & Advertising Assistant
Net Natives
07.2017 - 09.2018
BA - English Literature
University of Kent
01.2013 - 01.2016